By-health(SZ:300146)2016-02-26 16:00Market Presence and Sales Performance - By-health Co., Ltd. sold over 100 million products in 2015, showcasing its strong market presence[6] - The company achieved a revenue of CNY 2,266,043,013.70 in 2015, representing a growth of 32.91% compared to 2014[32] - The net profit attributable to shareholders was CNY 635,496,096.73, an increase of 26.44% year-over-year[32] - The net cash flow from operating activities was CNY 634,893,057.19, up by 13.24% from the previous year[32] - The total assets at the end of 2015 reached CNY 4,905,409,684.72, marking an 81.60% increase from 2014[32] - The company reported a basic earnings per share of CNY 0.89, reflecting a 15.58% increase from the previous year[32] - The company achieved an operating revenue of CNY 2,266.04 million in 2015, representing a year-on-year growth of 32.91%[93] Strategic Focus and Business Model - By-health aims to transition from a single product provider to a comprehensive health intervention solution provider, focusing on chronic disease management[9] - The company emphasizes a shift from B2B to C2C marketing strategies, prioritizing consumer experience and needs[7] - The core of the new three-year plan is to transition from product marketing to value marketing, evolving into a comprehensive solution provider for health interventions[69] - The business layout will expand from dietary supplements to the broader health industry, creating a "United Nations" of nutritional products[69] - The company is actively exploring partnerships and investments in the health management sector to provide one-stop health solutions for consumers[174] Research and Development - The company published 49 research papers in 2015, enhancing its academic influence significantly[62] - The company is focusing on developing new products and expanding sales growth points to meet increasing raw material demands as market sales scale up[16] - The company has established a reward system for employees to encourage the writing and publication of scientific papers, fostering a culture of innovation[62] - The company is committed to expanding its product portfolio and enhancing its market competitiveness through continuous R&D efforts and strategic project undertakings[60] - The company is focusing on the development of new products and technologies in the health management sector, including clinical nutrition and chronic disease management[126] Financial Management and Investments - The company plans to distribute a cash dividend of 6.00 RMB per 10 shares and to increase capital by converting 10 shares for every 10 shares held[20] - The company reported a total investment of CNY 417,536,000 in various projects during the reporting period[127] - The net amount raised from the non-public offering was approximately CNY 1,830 million, which was allocated to various projects including the Zhuhai production base and technology operation center[87] - The company has a robust capital reserve of RMB 2,618,207,595.49 as of the end of 2015[200] - The company’s cash dividend policy aligns with the company's commitment to providing stable returns to shareholders while ensuring long-term growth[200] Product Development and Innovation - The company launched new brands including "Daily Plus" and "GymMax" to expand its online business segment[40] - The company is enhancing its core competencies in product, channel, brand, and service to maintain market leadership amid increasing competition[18] - The company plans to develop personalized health products based on consumer habits and health conditions, targeting chronic disease management[174] - The company will emphasize product innovation by integrating new functions, raw materials, and technologies to create unique and competitive products[175] - The company is constructing the fourth phase of its production base in Zhuhai, with the project successfully topping out to meet the growing demand for dietary supplements[84] Risk Management and Compliance - The company faces risks related to raw material procurement, including price increases that may impact gross margins, but it is actively seeking alternative suppliers to mitigate these risks[16] - By-health recognizes the impact of the new Food Safety Law on the industry and aims to benefit from the resulting market consolidation[15] - The company is focusing on enhancing its service capabilities to create more value for consumers and strengthen its overall competitive position[173] Brand and Trademark Strategy - The company has registered a total of 702 trademarks in China as of December 31, 2015, with 146 new trademarks added during the reporting period[47] - The company’s trademark registrations are part of its broader strategy to enhance brand recognition and protect intellectual property in international markets[53] - The company has a strong focus on expanding its international trademark portfolio, indicating a strategic move towards global market presence[53] - The company’s efforts in trademark registration demonstrate its commitment to innovation and market expansion[53] Consumer Engagement and Education - The company conducted nearly 700 health education sessions, reaching approximately 140,000 consumers through its nutrition education initiatives[89] - The company emphasizes the importance of consumer education through retail channels to strengthen the dietary supplement market[18] - The "营养家" membership platform will be further developed to enhance customer service, including personalized health management services and data tracking[182] Future Plans and Goals - In 2016, the company plans to launch the world's first organic farm in Australia and a global nutrition museum, aiming to enhance consumer interaction and health awareness[171] - The company targets to conduct 1,000 health lectures and perform health checks for 5 million consumers in 2016, promoting health education and disease management[183] - The company will continue to pursue mergers and acquisitions to create a "United Nations" of nutrition products, aiming for synergistic growth[186]