Financial Performance - Revenue increased by 19.6% to RMB 10.07 billion[21] - Profit attributable to equity holders grew by 19.5% to RMB 1.15 billion[22] - Basic earnings per share rose by 19.5% to RMB 0.556[24] - The company achieved revenue of RMB 10,073.5 million for the fiscal year 2024, representing a year-on-year growth of 19.6%[36] - Profit attributable to equity holders reached RMB 1,148.6 million, an increase of 19.5% compared to the previous year[36] - The gross profit margin improved to 41.5% in 2024, up from 41.1% in 2023[31] - The operating profit margin was 15.6%, a slight decrease from 16.4% in the previous year[31] - Total revenue for the year ended December 31, 2024, reached RMB 10,073.51 million, representing a 19.6% increase from RMB 8,423.26 million in 2023[154] Dividend and Payout - Final dividend declared at HKD 0.10, equivalent to RMB 0.096 per share, with a payout ratio of 45.0%[26] - The company plans to distribute a final dividend of HKD 0.10 per share, equivalent to RMB 0.096, with a payout ratio of 45%[36] Store and Outlet Expansion - Total number of 361º stores in mainland China reached 5,750[27] - Total number of 361º children's sales outlets in mainland China reached 2,548[27] - Total number of international sales outlets for 361º reached 1,365[27] - The company operates 5,750 stores in China as of 2024, with an average store size increasing to 149 square meters, up by 11 square meters from the end of 2023[48] - Approximately 75.9% of the stores are located in China's tier three and below cities, while 5.2% and 18.9% are in tier one and tier two cities, respectively[72] International Strategy - The company has initiated a global overseas strategy to enhance market influence[6] - The company has established 1,365 offline sales points overseas, covering regions such as the Americas, Europe, and the Belt and Road Initiative, marking a significant milestone in its international sales channel development[49] - The company opened its first overseas direct-operated store in Kuala Lumpur, Malaysia, in January 2025, furthering its international expansion[49] E-commerce Performance - E-commerce business revenue increased by 12.2% to RMB 2.61 billion[25] - The company's online retail sales in China reached RMB 130,816 million in 2024, growing by 6.5% year-on-year, accounting for 26.8% of the total retail sales of consumer goods[54] - E-commerce business generated revenue of RMB 2,609.4 million, representing about 25.9% of total revenue, with a year-on-year growth of 12.2%[128] - During the "618" shopping festival, e-commerce sales increased by 99%, with total sales exceeding 240,000 units, marking a year-on-year growth of 167%[132] Product Development and Innovation - The company has obtained a total of 633 patents as of December 31, 2024, an increase of 139 patents from the previous year, reflecting its commitment to technological innovation[47] - The company is focusing on integrating high-tech elements into its sports products to meet diverse consumer needs and enhance product functionality and comfort[61] - The company launched the "Miro NUDE栗蜂" carbon plate running shoes in June 2024, weighing less than 110 grams with an energy return of up to 90%[150] - The company upgraded its running shoes with new technologies, including soft bounce column technology and shock-absorbing gel technology, enhancing product innovation[112] Sponsorship and Events - The company secured sponsorship rights for multiple international events, including the 2025 Harbin Asian Winter Games and the 2026 Aichi-Nagoya Asian Games, enhancing relationships with existing partners[39] - In the running sector, the company supported 117 major marathon events in 2024, helping athletes achieve 114 podium finishes, including 76 first-place, 23 second-place, and 15 third-place awards[40] - The company is a global gold partner for the Zhengkai Marathon in China from 2022 to 2024 and a major sponsor for the Liverpool Half Marathon in the UK from 2023 to 2024[96] Market Trends and Consumer Engagement - The domestic children's sportswear and footwear market continues to grow rapidly, driven by increased government support and rising demand for functional and comfortable sports gear[62] - The company is focusing on the outdoor market by developing a series of innovative outdoor products that combine functionality and technology, targeting the growing demand from younger consumers[43] - The company aims to solidify its position as a "youth sports expert" through high-quality sponsorship of youth events, such as the 2024 Asian Jump Rope Championships[45] Financial Health and Assets - Non-current assets decreased to RMB 1,355.5 million from RMB 1,447.9 million in 2023[34] - Current assets increased to RMB 12,058.1 million, compared to RMB 11,617.3 million in the previous year[34] - The company maintained a debt ratio of 1.9%, down from 2.2% in 2023[34] - Total assets as of December 31, 2024, amounted to RMB 13,413.6 million, an increase from RMB 13,065.3 million in 2023, with total liabilities rising to RMB 3,584.4 million[186] Employee and Operational Insights - Total employee compensation for the year was RMB 861.2 million, representing 8.5% of total revenue, down from 9.2% in 2023[200] - The group employed a total of 7,934 full-time employees in China as of December 31, 2024[200] Sustainability and Corporate Responsibility - The company received the "2024 ESG Leading Enterprise Award" in September 2024, highlighting its commitment to sustainable development[151] - The company is committed to sustainability initiatives, focusing on eco-friendly materials in product manufacturing to appeal to environmentally conscious consumers[109] Future Outlook and Strategic Goals - The company plans to deepen its brand positioning of "professionalization, youthfulness, and internationalization" to drive the sports consumption market in 2025[51] - The company has set ambitious performance targets for the next fiscal year, aiming for a revenue growth of 15% driven by increased sales in both domestic and international markets[107]
361度(01361) - 2024 - 年度业绩