Core Points - 361° has officially become a global partner of World Aquatics from 2026 to 2029, enhancing the support for water sports events and promoting global aquatic sports development [1][4][10] - The partnership signifies a strategic upgrade, aiming to deepen the promotion of water sports and expand the cultural influence of events globally [4][8][13] - 361° will provide professional equipment support for various aquatic sports and contribute to key initiatives like the World Aquatics scholarship program [8][11] Company Overview - 361° is recognized as a leading Chinese sports brand with extensive experience in international event services, having supported major events like the Rio 2016 Olympics and multiple Asian Games [11][13] - The collaboration with World Aquatics marks a significant step in 361°'s internationalization process, enhancing brand influence and market penetration in the global sports goods industry [13] Strategic Implications - The partnership is expected to facilitate deeper cooperation in water sports, exploring broader overseas development opportunities and enhancing the brand's global presence [13] - 361° aims to leverage its technological advantages to provide comprehensive support for World Aquatics, covering major events like the 2027 Budapest and 2029 Beijing championships [13]

Core Insights - 361° is expanding into the badminton market, showcasing its new professional badminton shoe "Victory PRO" during a city tournament called "One Shot, One Match" in Dongguan, Guangdong [1] - The company achieved a record revenue of 10.07 billion yuan in 2024, a year-on-year increase of 19.6%, with a net profit of 1.149 billion yuan, also up by 19.5% [1] - Despite reaching the 10 billion yuan revenue mark, 361°'s profitability remains low, with a gross margin of only 41.5%, significantly lower than competitors like Anta (62.2%) and Li Ning (49.4%) [1] Financial Performance - 361°'s revenue for 2024 is reported at 10.07 billion yuan, marking a 19.6% increase from the previous year [1] - The net profit for the same period is 1.149 billion yuan, reflecting a 19.5% year-on-year growth [1] - The company's gross margin stands at 41.5%, which is considerably lower than its main competitors [1] Market Strategy - 361° is diversifying its product offerings by entering the badminton segment, which is seen as a potential growth area due to its popularity in China, with 250 million participants [2][4] - The company aims to leverage its existing technology from running and basketball shoes to develop badminton shoes and rackets [4] - 361° is adopting a low-price strategy to penetrate the badminton market, with its best-selling rackets priced under 50 yuan, targeting mass consumers and lower-tier markets [9] Competitive Landscape - The badminton equipment market is dominated by three major brands: YONEX, VICTOR, and Li Ning, which collectively hold over 60% of the online market share [6][9] - YONEX, for instance, has a strong brand presence, with its high-end rackets and shuttlecocks commanding premium prices in the market [6][9] - 361° faces challenges in gaining market share due to the established dominance of these brands and their strong association with top athletes and events [9] Brand Positioning - 361° is focusing on grassroots engagement by organizing local tournaments and avoiding high-profile endorsements at this stage [10] - The company has positioned itself to appeal to a broader audience by creating accessible events and products, differentiating itself from competitors who target elite athletes [10] - The brand's current approach is cautious, with limited investment in large-scale events or sponsorships, indicating a wait-and-see strategy in the badminton market [10]

证券研究报告 纺织服饰 | 服装家纺 港股|首次覆盖报告 hyzqdatemark 2025 年 07 月 01 日 证券分析师 丁一 SAC：S1350524040003 dingyi@huayuanstock.com 周宸宇 zhouchenyu@huayuanstock.com 市场表现： | 基本数据 | 2025 | 年 | 06 月 27 | | 日 | | --- | --- | --- | --- | --- | --- | | 收盘价（港元） | | | | 4.99 | | | 一年内最高/最低（港 | | | | 5.02/3.15 | | | 元） | | | | | | | 总市值（百万港元） | | | | 10,317.73 | | | 流通市值（百万港元） | | | | 10,317.73 | | | 资产负债率（%） | | | | 26.72 | | | 资料来源：聚源数据 | | | | | | 361 度(01361.HK) 投资评级： 买入（首次） ——产品研发提升品牌专业属性，渠道革新夯实公司业绩增长 投资要点： | 盈利预测与估值（人民币） | | | | | ...

Core Viewpoint - The Shanghai Consumer Protection Commission conducted a comparative test on 30 models of children's multifunctional scooters, revealing that 12 samples did not meet safety standards, raising concerns about the safety and reliability of various brands including 361 Degrees and Flying Pigeon [1][2][3]. Group 1: Test Results - 12 out of 30 samples failed to meet safety standards, with issues related to handlebar strength, gaps, and mechanical accessibility [2][3]. - 11 samples had failed locking mechanisms for the handlebar, posing a risk of accidents during use [3][5]. - 4 samples had gaps in the wheels and moving parts that could pinch fingers, including models from 361 Degrees and Easywalker [5][6]. Group 2: Specific Brand Issues - 361 Degrees scooters showed a risk of handlebar locking device failure, which could lead to falls or injuries during high-speed use [3][12]. - Flying Pigeon scooters had issues with handlebar looseness, which could expose sharp edges and increase the risk of injury [7][14]. - A sample from the brand "Ruitong" had packaging that was too thin, posing a suffocation hazard for children [9][10]. Group 3: Compliance with Upcoming Standards - 22 out of 30 samples did not comply with the upcoming national standard regarding the distance between the front wheels and the scooter body, which should be less than 25mm or greater than 45mm [11]. - The report emphasizes the need for manufacturers to address these safety concerns and improve product designs to meet the new standards [11]. Group 4: Company Responses - 361 Degrees stated they were unaware of the test results and would report the findings to relevant personnel for further investigation [12]. - Flying Pigeon also claimed ignorance of the test results and indicated they would follow up with additional information [14].

Summary of 361 Degrees Conference Call Company Overview - **Company**: 361 Degrees - **Industry**: Sportswear and Apparel Key Points and Arguments 1. Sales Performance and Market Trends - In Q1 2025, orders showed low single-digit growth, with April orders being lower due to pre-holiday consumption patterns. Consumer spending has shifted more towards travel [2][3] - Offline sales remained stable during the May Day holiday, while online channels experienced a strong growth of nearly 40% [2][3] - The discount rate at retail terminals was around 30%, with inventory turnover ratio stable at 4.5 to 5 times [2][3] 2. Impact of Tariffs and Pricing Strategy - The impact of US tariffs on terminal consumption was not significant, as the US market contributed less than 2% to total revenue. The release of upstream OEM capacity has improved domestic brands' bargaining power [2][7] - New product prices are expected to remain stable in 2025, with growth in orders primarily driven by demand for sports equipment in lower-tier cities [2][8] 3. Development of Super Stores - Since the opening of the first super store in December 2024, nearly 30 stores have been established, with plans to increase to over 40 by the end of June and 80-100 by year-end [4][5] - Super stores offer a one-stop shopping experience with a wide range of products, catering to various consumer needs [4][6] 4. Product Mix and Consumer Engagement - The product mix in super stores includes high-end products, mid-range new items, and discounted seasonal products, with a multi-tier pricing strategy to meet diverse consumer demands [6] - The company is preparing for an investor open day to showcase the new consumption model [5] 5. E-commerce and Profitability - E-commerce channels have a higher gross margin but face significant discounting, leading to lower net profit margins compared to offline sales. E-commerce contributed 26% to revenue in 2024, with expectations for future growth [2][22] - The average discount for new products online is between 40% to 50%, influenced by promotional activities [23] 6. Future Outlook and Growth Projections - The company maintains a sales revenue growth guidance of 10% to 15% for 2025, with confidence in achieving this target based on current order trends [12][13] - The company plans to enhance brand and product operations to improve market valuation, which is currently perceived as low compared to industry averages [24] 7. Consumer Behavior and Product Feedback - Consumers are increasingly favoring travel-related spending, impacting retail sales growth. However, the company’s product quality improvements have led to high consumer satisfaction [3][14] - Popular products include the Flyburn 4 running shoes and the Joker One basketball shoes, indicating strong market demand [18] 8. Inventory Management and Discounts - The average discount rate in super stores is slightly below 30%, ensuring competitive pricing without significant inventory issues [17] - The company is considering launching exclusive products for super stores to attract consumers [20][21] 9. Marketing Strategies - The company has set specific goals for the 618 shopping festival, focusing on targeted marketing and promoting key product lines [15] 10. Overall Market Competition - The competitive landscape remains intense, with both international and domestic brands vying for market share. The company leverages its R&D investments to maintain product appeal and consumer loyalty [3][11] This summary encapsulates the key insights from the conference call, highlighting the company's performance, strategic initiatives, and market dynamics.

Group 1 - 361 Degrees International Limited announced that six shareholders established family trusts to transfer approximately 65.60% of the company's equity, reflecting a shift in wealth inheritance concepts among Chinese family businesses [1] - The establishment of family trusts is part of a broader trend in China, with the recent implementation of equity trust property registration in Beijing, indicating the growth of domestic family trust services [1] - A recent case in Beijing involved a family trust set up by Mr. Xu to address family business issues, allowing him to gradually participate in decision-making while his parents retained control, ensuring a smooth transition [1] Group 2 - The trust structure provides strong protection for family business equity, allowing efficient completion of capital increases or equity transfers while isolating family business equity from personal debts [2] - The 2024 Hurun Wealth Report indicates that there are 5.128 million affluent families with assets of 6 million yuan in China, with 206,600 high-net-worth families and 130,000 ultra-high-net-worth families, highlighting the demand for wealth management and inheritance solutions among high-net-worth individuals [2] - Family assets are identified as core and challenging to inherit, making family trusts a suitable solution for entrepreneurs [2] Group 3 - Family trusts are rapidly developing as a key tool for wealth management and inheritance among high-net-worth individuals, with significant growth reported by various trust companies [3] - For instance, Jianxin Trust reported a family wealth management scale of 125.5 billion yuan in 2024, an 11% increase from the previous year, while Ping An Trust's family trust scale exceeded 50 billion yuan, serving over 2,800 clients [3] - When selecting a family trust service provider, factors such as the trust company's stability, asset allocation capabilities, and family affairs management abilities should be considered [3]

Investment Rating - The investment rating for the company is "Buy" and is maintained [8]. Core Views - The company reported a robust retail operation data for Q1 2025, with offline retail sales growth of 10%-15%, children's clothing sales growth of 10%-15%, and e-commerce sales growth of 35%-40%, outperforming peers [6][8]. - The company has maintained a stable discount and inventory level, with an estimated discount rate of around 70% and a stock-to-sales ratio of 4.5-5 months [8]. - The company has opened 10 super stores, each with an area of no less than 800 square meters, which are expected to contribute to future retail growth through high-quality products and enhanced shopping experiences [8]. - The company anticipates strong performance in the 2025 ordering session, with a high certainty of revenue growth for the year. The product matrix and product strength are expected to continue improving, with ongoing channel structure optimization [8]. - The company is projected to achieve net profits of 1.31 billion, 1.48 billion, and 1.65 billion yuan for 2025-2027, with corresponding P/E ratios of 6, 5, and 5 times, significantly lower than other sports goods companies [8][10]. Summary by Sections Retail Performance - The company reported a year-on-year growth of 10%-15% in offline retail and children's clothing sales, and a 35%-40% increase in e-commerce sales for Q1 2025, leading the industry [6][8]. Inventory and Discount Management - The company maintains a stable discount rate of approximately 70% and a stock-to-sales ratio of 4.5-5 months, indicating effective inventory management [8]. New Store Development - The establishment of 10 super stores is expected to enhance retail performance by providing high-quality products and improved shopping experiences [8]. Financial Projections - The company forecasts net profits of 1.31 billion, 1.48 billion, and 1.65 billion yuan for 2025-2027, with P/E ratios significantly lower than industry peers, indicating a strong investment opportunity [8][10].

Core Insights - The China Guardian Spring Auction 2025 features nearly 6,800 art pieces, including significant works by renowned artists such as Zhang Daqian and Qi Baishi [1][2] - The auction is divided into two phases, with the first phase focusing on 20th and contemporary art, antiques, jewelry, and more, while the second phase will highlight Chinese calligraphy, rare books, and coins [1][2] Group 1: Auction Details - The first phase of the auction runs from May 7 to May 13, showcasing categories like contemporary art, porcelain, and jewelry [1] - The second phase will take place from May 21 to May 28, featuring Chinese paintings, rare books, and collectibles [1] Group 2: Featured Artists and Works - Notable works in the 20th-century art section include Wu Dayu's "Soul of Flowers" and several pieces by Wu Guanzhong, such as "Parrot Paradise" [1][2] - The auction also includes significant Western artworks, such as Francis Bacon's "Portrait I" and Andy Warhol's iconic portraits [2] Group 3: Chinese Modern and Contemporary Art - The modern and contemporary Chinese painting section will present 1,260 pieces, including Zhang Daqian's "Eclipse" and works by Qi Baishi [2] - The auction commemorates the 160th anniversary of Huang Binhong with six of his works, including "Traveling on the Shu River" [2] Group 4: Ancient Chinese Art - The ancient Chinese painting section features over 400 pieces, including works by Qiu Ying and the Yongzheng Emperor [3]

Core Viewpoint - The company 361 Degrees (01361) has announced a significant equity change involving its executive directors, aimed at establishing family trusts for succession and wealth management purposes [1][2]. Group 1: Equity Change Details - The equity change involves the establishment of family trusts by Mr. Ding Wuhao, Mr. Ding Huihuang, Mr. Ding Huirong, and Mr. Wang Jiabi, with the trusts named The DWH Trust, The DHH Trust, The DHR Trust, The WJB Trust, The DJT Trust, and The WJC Trust [1]. - Prior to the equity change, the aforementioned directors held approximately 65.60% of the shares in 361 Degrees through various investment companies [1][2]. - The trusts were established in the British Virgin Islands, with the trustees holding 100% ownership of the respective companies [1]. Group 2: Implications of the Equity Change - Following the equity change, the trustee's indirect equity interest in the companies increased from zero to approximately 65.60%, although the trustee does not have voting rights in the company [2]. - The directors remain as board members of their respective investment companies and can exercise voting rights through these companies [2]. - The company has sought a ruling from the executive officers regarding the equity change, confirming that it does not trigger a mandatory general offer under Rule 26.1 of the Takeovers Code [2].

Investment Rating - The report assigns a "Buy" rating to the company with a target price of HKD 5.67, compared to the current price of HKD 4.14 [7]. Core Insights - The company has shown strong sales performance in the first quarter, with the main brand's offline retail sales growing by 10%-15% year-on-year, and children's brand sales also increasing by 10%-15%. E-commerce sales recorded a robust growth of 35%-40% year-on-year [1]. - The company is expanding its superstore format, aiming to enhance the shopping experience by offering a wide range of products. In the first quarter, 10 superstores were opened, with plans to reach 50-100 by year-end [2]. - Product innovation is a focus, with several core products being upgraded and new models launched, including running shoes and basketball shoes featuring advanced technology [3]. - The impact of increased tariffs on overseas sales is limited, as overseas sales account for only 1.8% of total revenue, primarily managed by distributors [4]. - Revenue and profit forecasts for FY25 are maintained at RMB 11.87 billion and RMB 1.33 billion, respectively, reflecting year-on-year growth of 17.8% and 16.0% [5]. Summary by Sections Sales Performance - The first quarter saw a continuation of high growth in sales, with offline retail and e-commerce both performing strongly [1][2]. Store Expansion - The company is actively expanding its superstore format, with a goal of enhancing customer experience and increasing product variety [2]. Product Development - The company is focusing on technological innovation in its product offerings, with several new and upgraded products launched in the first quarter [3]. Tariff Impact - The company is well-positioned to mitigate the effects of increased tariffs due to its limited exposure to overseas sales [4]. Financial Projections - The financial outlook remains positive, with steady growth expected in revenue and net profit for the upcoming fiscal year [5].