OBM(SH:603729)2025-04-18 14:40Financial Performance - The net profit attributable to shareholders for the year 2024 is CNY 8,333,685.58, a significant recovery from a loss of CNY 52,420,199.67 in the previous year[6]. - Operating revenue for 2024 reached CNY 338,174,158.51, reflecting a 2.50% increase compared to CNY 329,919,776.30 in 2023[24]. - Basic earnings per share for 2024 is 0.09 yuan, a significant improvement from -0.57 yuan in 2023[25]. - Net profit attributable to shareholders turned positive, with a notable increase due to optimized business structure and reduced operating expenses[26]. - The company achieved operating revenue of 338.17 million yuan, a year-on-year increase of 2.50%[40]. - Net profit attributable to shareholders reached 8.33 million yuan, an increase of 115.90% compared to the previous year[40]. - The net profit attributable to shareholders after deducting non-recurring gains and losses was 9.12 million yuan, up 118.93% year-on-year[41]. - The company reported a significant reduction in sales expenses by 66.39% to 9.78 million yuan, reflecting optimized business structure[43]. - The company reported a total revenue of CNY 93,338,000 for the year, with a net profit margin of 4.28%[194]. Cash Flow and Liquidity - The net cash flow from operating activities for 2024 was negative at CNY -14,496,160.48, a decline from a positive cash flow of CNY 16,943,721.65 in the previous year[24]. - Operating cash flow decreased by 185.55% compared to 2023, primarily due to long incubation periods for IP reserves and extended credit terms from clients[26]. - The cash flow from operating activities showed a net outflow of 14.50 million yuan, a decrease of 185.55% compared to the previous year[43]. - The company reported a net increase in cash and cash equivalents of 1,779,796.66 RMB for 2024, contrasting with a decrease of -1,548,144.53 RMB in 2023[173]. - The ending balance of cash and cash equivalents for 2024 was 29,552,363.41 RMB, up from 27,772,566.75 RMB in 2023, reflecting a positive cash position[173]. Assets and Liabilities - Total assets increased by 7.82% to CNY 687,057,413.57 at the end of 2024, compared to CNY 637,250,760.96 at the end of 2023[24]. - Accounts receivable increased by 71.85% to 197,860,654.82 yuan, attributed to increased business volume and longer credit terms[62]. - Inventory increased by 120.17% to 27,192,862.50 yuan, driven by the company's expansion into the film and television business[62]. - Total liabilities increased to CNY 318,769,090.52 in 2024 from CNY 275,969,695.22 in 2023, representing a growth of approximately 15.5%[163]. - Current liabilities rose to CNY 263,711,620.51 in 2024, up from CNY 200,343,682.85 in 2023, indicating a significant increase of about 31.6%[159]. Shareholder Information - The company plans to distribute a cash dividend of CNY 0.10 per 10 shares to all shareholders, pending approval at the annual general meeting[6]. - The total number of ordinary shareholders as of the end of the reporting period is 18,926, an increase from 18,489 at the end of the previous month[132]. - The total number of shares held by directors, supervisors, and senior management at the end of the reporting period is 23,228,340 shares, unchanged from the beginning of the year[80]. - The total pre-tax remuneration for all directors, supervisors, and senior management during the reporting period amounts to CNY 3,194,432.63[83]. Operational Efficiency - Operating costs decreased to 263.73 million yuan, down 8.33% year-on-year, indicating better cost control[43]. - Management expenses fell by 31.79%, resulting from improved management efficiency and lower operational costs[52]. - Cost control measures have shown significant results, optimizing advertising efficiency and strengthening client relationships[34]. - The company is focusing on expanding its digital marketing services and enhancing content marketing capabilities to drive future growth[38]. Market and Competitive Landscape - The overall advertising market in 2024 grew by 1.6% year-on-year, driven by economic recovery and technological innovation[32]. - The advertising market in China is projected to reach 1.31 trillion yuan in 2024, with digital advertising accounting for over 80%[36]. - 75% of advertisers indicated they would not increase their advertising budgets this year, reflecting cautious market sentiment[36]. - The company faces risks from intensified market competition, particularly from emerging media platforms like Xiaohongshu and Douyin[74]. Governance and Compliance - The audit report issued by Zhonghua Accounting Firm confirms a standard unqualified opinion for the financial statements[5]. - The company has a structured internal control system, with no significant deficiencies reported during the period[103][104]. - There were no penalties from securities regulatory agencies in the past three years[84]. - The company has not faced any objections from the supervisory board regarding risk findings during the reporting period[91]. Research and Development - Research and development expenses increased by 26.61% to 4.77 million yuan, driven by investments from subsidiary ChenYue Technology[43]. - The total R&D investment represented 1.41% of operating revenue, highlighting the company's commitment to innovation[55]. - The company aims to enhance its research and development efforts to drive innovation and competitiveness in the market[180]. - The company plans to allocate CNY 200,000,000 for research and development in the upcoming year to support new technology advancements[194].