Financial Performance - Revenue for the year ended December 31, 2023, reached RMB 20,302,465, representing a 49.9% increase from RMB 13,575,577 in 2022[13] - Gross profit for 2023 was RMB 5,998,967, up 55.8% from RMB 3,846,837 in 2022[13] - Profit for the year increased to RMB 3,186,605 in 2023, a 58.2% rise compared to RMB 2,013,091 in 2022[13] - Basic earnings per share for 2023 were RMB 8.71, reflecting a 56.5% increase from RMB 5.55 in 2022[13] - The Group recorded a revenue of RMB24,828.9 million in 2024, representing an increase of 22.3% compared to RMB20,302.5 million in 2023[68] - Revenue from sales of goods and equipment increased by 21.7% from RMB19,896.8 million in 2023 to RMB24,208.8 million in 2024[69] - Revenue from franchise and related services increased by 52.8% from RMB405.7 million in 2023 to RMB620.1 million in 2024, primarily driven by the expansion of the store network[69] - The gross profit of the Group was RMB8,060.2 million in 2024, an increase of 34.4% from RMB5,999.0 million in 2023[71] - Profit for the year increased by 39.8% from RMB3,186.6 million in 2023 to RMB4,454.2 million in 2024[90] Assets and Liabilities - Total assets as of December 31, 2023, amounted to RMB 14,593,566, a 46.7% increase from RMB 9,945,356 in 2022[15] - Total liabilities increased to RMB 3,998,101 in 2023, up 62.2% from RMB 2,466,089 in 2022[15] - Cash and cash equivalents, time deposits, and restricted cash increased by 63.8% to RMB11,109.5 million as of December 31, 2024, compared to RMB6,783.6 million as of December 31, 2023[91] - The gearing ratio improved to 23.9% as of December 31, 2024, down from 27.4% as of December 31, 2023[103] - The Group had no significant investments or acquisitions during the year ended December 31, 2024[100] Store Network and Expansion - The company operates over 46,000 stores as of December 31, 2024, expanding its presence in China and 11 overseas countries[17] - As of December 31, 2024, the total number of stores reached 46,479, an increase from 37,565 in 2023, representing a growth of approximately 23.5%[29] - The number of franchised stores increased from 37,516 as of December 31, 2023 to 46,462 as of December 31, 2024, with closures of 1,609 stores in 2024[36] - The number of franchisees rose from 16,784 as of December 31, 2023 to 20,976 as of December 31, 2024, indicating a growth of about 25.5%[39] - The store network includes approximately 4,900 stores outside mainland China as of December 31, 2024, contributing to international expansion[27] Product Offerings - The company has two major brands: Mixue for freshly-made tea drinks and Lucky Cup for freshly-made coffee[20] - The average price of products offered by the company is approximately RMB 6 (around USD 1)[17] - The company’s core Mixue products are priced between RMB2 to RMB8, while Lucky Cup products range from RMB5 to RMB10, catering to diverse consumer preferences[22] - The company has introduced signature products such as Fresh Ice Cream and Freshly-Squeezed Lemonade, enhancing its product portfolio[118] Supply Chain and Operations - The company operates a highly digitalized end-to-end supply chain, with core ingredients being 100% self-produced[40] - The company established a strategic partnership with Junlebao to jointly build the Snow King Dairy Farm, expected to enhance supply chain capabilities and product quality by securing priority access to high-quality fresh milk[42] - As of December 31, 2024, the company's logistics system includes 27 warehouses in mainland China and a localized warehouse system in four overseas countries, covering over 300 cities[44] - The company has built a comprehensive digital infrastructure that supports key business aspects, including online ordering and supply chain management, contributing to operational efficiency[53] - The company maintains robust quality control standards to ensure consistent high-quality outputs throughout its supply chain[45] Financial Management and Expenses - Selling and distribution expenses increased by 21.3% from RMB1,318.6 million in 2023 to RMB1,599.5 million in 2024, accounting for 6.4% of total revenue[75] - Administrative expenses rose by 23.7% from RMB610.6 million in 2023 to RMB755.1 million in 2024, maintaining a ratio of 3.0% of total revenue[76] - Research and development expenses increased by 23.4% from RMB85.0 million in 2023 to RMB104.9 million in 2024, accounting for 0.4% of total revenue[82] - Finance costs decreased by 56.5% from RMB14.7 million in 2023 to RMB6.4 million in 2024, primarily due to repayment of bank borrowings[83] - Income tax expense rose from RMB967.4 million in 2023 to RMB1,356.4 million in 2024, primarily due to increased profit before tax[89] Corporate Governance and Leadership - Mr. Zhang Hongchao has over 28 years of experience in the freshly-made drinks industry, leading the company from a small store to a leading brand "蜜雪冰城" (Mi Xue Bing Cheng) with significant milestones achieved[118] - The management team is focused on enhancing brand building, store operations, marketing, and product management capabilities[124] - The leadership team includes experienced professionals with backgrounds in law and corporate governance, enhancing the company's strategic direction[135] - Ms. Cui is the chairperson of the supervisory board, responsible for overseeing the performance of directors and senior management[157] Marketing and Brand Strategy - The hashtag Mixue garnered over 43.5 billion views on Douyin as of December 31, 2024, showcasing the effectiveness of the company's online marketing strategy[50] - The company engages consumers through various activities, including Snow King parades and music festivals, integrating online and offline marketing efforts[50] - The Snow King IP has become the sole iconic character in China's freshly-made drinks industry, differentiating the brand from competitors[46] Dividend and Reserves - As of December 31, 2024, the total distributable reserves of the company amounted to RMB 1,739.4 million[188] - The company does not recommend the distribution of a final dividend for the year ended December 31, 2024[183]
蜜雪冰城股份有限公司(02097) - 2024 - 年度财报