
Financial Performance - Haidilao reported a revenue of RMB 10.5 billion for the fiscal year 2024, representing a year-over-year increase of 15%[2] - The company achieved a net profit of RMB 1.2 billion, which is a 20% increase compared to the previous year[2] - Future guidance estimates revenue growth of 12-15% for the next fiscal year, driven by new product offerings and market expansion[2] - The company reported a 10% increase in average transaction value, reflecting improved customer spending[2] - The financial performance indicates a strong recovery trajectory, with consistent growth in both revenue and profit metrics over the past five years[30] - For the year ended December 31, 2024, the Group's total revenue amounted to RMB42,754.7 million, representing a year-on-year increase of 3.1%[36] - The core operating profit in 2024 reached RMB6,229.9 million, up by 18.7% year-on-year[36] - The profit for the year in 2024 increased by 4.6% compared to the previous year, reaching RMB4,700.3 million[36] - The company has shown a significant recovery from a loss of RMB 4,161,206 in 2021 to a profit in the subsequent years[30] Customer Engagement and Expansion - User data indicated that the total number of customers served reached 50 million, up from 42 million in the previous year, marking an increase of 19%[2] - Haidilao plans to open 100 new restaurants in 2025, expanding its footprint in both domestic and international markets[2] - The average table turnover rate for Haidilao restaurants was 4.1 times per day, compared to 3.8 times per day in 2023[36] - A total of 415.0 million customer visits were recorded in 2024, reflecting a 4.5% increase from the previous year[36] - As of the end of 2024, Haidilao's membership exceeded 188.7 million, with active members increasing by 8.8% year-over-year to over 52 million[49] - The franchise business was officially launched in 2024, with 13 franchised restaurants established, primarily in lower-tier cities, indicating strong market demand[51] Operational Efficiency and Innovation - The company is investing RMB 500 million in new technology for kitchen automation to enhance operational efficiency[2] - Haidilao's R&D expenditure increased by 25% to RMB 300 million, focusing on menu innovation and customer experience enhancement[2] - The company is committed to ongoing innovation and market expansion strategies to sustain growth in the competitive landscape[30] - Haidilao implemented a "twin-restaurant manager" model to enhance management efficiency and empower exceptional restaurant managers[48] - The company introduced a dedicated customer manager program to strengthen customer relationships and improve satisfaction[48] - Haidilao aims to leverage AI technology to upgrade operational systems and improve overall management efficiency[51] Strategic Partnerships and Supply Chain - The company has initiated a strategic partnership with a leading food supplier to improve supply chain efficiency and reduce costs[2] - The Group continues to enhance the dining experience by refining service capabilities and implementing digital operations[55] - The "Pomegranate plan" is being explored to diversify business strategies and franchise models[55] Financial Structure and Investments - Haidilao's debt-to-equity ratio remains stable at 0.4, indicating a strong financial position for future investments[2] - The company funded its operations and expansion primarily through cash generated from operations, maintaining optimum liquidity for working capital needs[106] - The Group had no material acquisitions or disposals during the reporting period[133] - There are no major changes affecting the company's performance that need to be disclosed during the reporting period[139] Leadership and Governance - Mr. Gou Yiqun appointed as CEO effective July 1, 2024, bringing over 25 years of industry experience[150] - Mr. Li Peng has served as financial director since April 2020, responsible for finance and budgeting[156] - Ms. Song Qing appointed as deputy general manager in February 2024, overseeing product management and business expansion[160] - The governance structure includes independent directors with diverse expertise, which may enhance decision-making processes[199] - The company is positioned to leverage its leadership's experience in technology and finance to explore new business opportunities and partnerships[198]