Key Takeaways Overall impression: Haidilao Hotpot business operation is stabilising and should have started benefiting from the low base. Key points to watch remain macro (especially inflation) and external factors, such as delivery platform price war, which affects dine-in demand. Delivery business and new brands are top-line growth drivers. However, profit contribution for both of them are still non-material. In 1H, delivery business was mildly profitable, while new brands as a whole were slightly loss ma ...

社会服务 2025 年 11 月 23 日 投资评级：看好（维持） 行业走势图 数据来源：聚源 -12% 0% 12% 24% 2024-11 2025-03 2025-07 社会服务 沪深300 相关研究报告 《大麦国际打通国内外演出闭环，户 外露营烧烤迎金秋旺季—行业周报》 -2025.11.16 《视频播客成为内容平台增长新曲 线，海南离岛免税新政成效初显—行 业周报》-2025.11.9 《南美/中东非潮玩渗透空间广阔，补 贴收缩茶咖龙头强势增长—行业周 报》-2025.10.26 锅圈蹲苗后加速开店，10 月潮玩品牌表现分化 ——行业周报 | 初敏（分析师） | 李睿娴（分析师） | 叶彬慧（联系人） | | --- | --- | --- | | chumin@kysec.cn | liruixian@kysec.cn | yebinhui@kysec.cn | | 证书编号：S0790522080008 | 证书编号：S0790525020004 | 证书编号：S0790124070053 | 旅游/潮玩：携程 2025Q3 业绩稳健优秀，10 月潮玩线下店效稳增 携程 2025Q3 实现 18 ...

Core Points - The Hang Seng Index Company announced the results of the quarterly review for the Hang Seng Index series as of September 30, 2025, with changes to be implemented after market close on December 5, 2025, and effective from December 8, 2025 [1] Group 1 - Innovent Biologics has been included in the Hang Seng Index [1] - New Hope Energy, Haidilao, and New Oriental Education have been removed from the Hang Seng China Enterprises Index [1]

餐企争相抢占市场 银发老人成了"香饽饽" 如今的餐饮市场，正在被银发一族"攻占"。 以火锅巨头海底捞为例，以往海底捞的消费群体多以年轻人为主，如今却开始出现越来越多老年消费者的身影。他们不再只是跟随子女前来，而是约上三 五老友，品尝着菌汤、番茄火锅，谈笑风生。餐后，不少中老年女性顾客还会饶有兴致地体验美甲和手部护理服务。 在这一现象的背后，是海底捞持续升级的适老化服务体系。 ◎图源：小红书 在刚刚过去的重阳节，各地海底捞推出了一系列敬老活动。例如，西安海底捞设置"丢掉烦恼"沙包投掷游戏，老人只需将"皱纹""白头发"等代表烦恼的字 样写在沙包上，再投掷到树洞内，即可获得鸡蛋、小米等奖品；郑州海底捞上线"缤纷小食铺子"活动，工作日上午9点到下午5点，每桌消费69元后支付 9.9元，即可畅享各类点心小吃。 事实上，海底捞的敬老服务不只局限在特定节日节点，除了日常关注老年顾客的口味偏好与忌口情况、主动为老人聚会安排表演助兴，海底捞还在每年敬 老月（10-11月）期间，推出一系列老年人专属折扣。今年9月，海底捞还开出了全国首家社区店，聚焦"一老一小"消费群体，提供分时段优惠和适老化服 务。 不只是海底捞，近年来，越来越 ...

Flash | 13 Nov 2025 08:45:59 ET │ 11 pages HDL saw LSD YoY growth of table-turn in Oct (vs largely flat in 3Q). Given seasonably cold weather in Nov-Dec (which is a peak season for hot pot) and a low comp base in 4Q, mgt sees "less pressure" on table-turn in 4Q25E. Considering a late CNY in 26E and therefore YoY longer CNY holiday period in 26E (which is positive for hot pot biz), mgt anticipates "positive momentum" of table-turn in 1Q26E. Per mgt, its GPM sequentially improved in 3Q25 vs 1H25 and its YoY O ...

Brand Background - The brand "Xiao Hai Ai Zha" under Haidilao has opened its first hamburger and pizza store in Xi'an on November 14, 2023, with plans for a second store in Changsha in December [2] - The new store is an upgrade from the original "Xiao Hai Ai Zha" outlets, which initially focused on fried chicken [2][6] Brand Observation - Haidilao continues to innovate and adjust its sub-brands, focusing on smaller store formats and targeted products to explore broader market potential [10] - The Chinese hamburger market is expected to grow from 6 billion in 2022 to 70.4 billion by 2027, with a compound annual growth rate (CAGR) of 64% [10] - The pizza market in China is projected to reach 48 billion in 2024 and grow to 77.1 billion by 2027, with a CAGR of 15.5% from 2022 to 2027 [10] - Both hamburger and pizza products target young consumers, and Haidilao's strategy includes local innovation to differentiate itself in a competitive market [10]

Group 1 - The court in Hangzhou ruled against a platform that engaged in unfair competition by reselling Haidilao discount coupons through unauthorized means, including "order payment" methods [2][4] - The court ordered the infringing store to cease its activities and pay Haidilao 300,000 yuan in economic damages [4] - Haidilao has been actively addressing issues related to the unauthorized sale of discount coupons, emphasizing consumer protection and the enforcement of legal actions against such practices [6] Group 2 - There have been numerous reports of consumers being defrauded when purchasing discount coupons from third-party channels, leading to financial losses [6] - In May 2024, Haidilao issued a statement to combat illegal profit-making activities, including the unauthorized rental or sale of membership rights, and outlined measures such as account freezing and legal accountability [6]

Core Insights - Haidilao has launched a promotional campaign offering free durian to customers, continuing its tradition of "surprising service" [3][7] - The initiative aims to enhance customer experience during wait times, responding to customer feedback for dessert options [4][6] - The effectiveness of this promotion in driving repeat purchases and positive word-of-mouth will depend on the brand's ability to redesign the service experience [3][8] Group 1: Promotion Details - The promotion includes a free durian for each table, available on a first-come, first-served basis, with a limited daily supply [7] - The promotion is currently offered only on weekdays, with additional small snacks provided if durians run out [7] - The initiative was inspired by customer suggestions during a busy period, highlighting the brand's responsiveness to consumer needs [4][6] Group 2: Market Context - The restaurant industry is experiencing intense competition, with many brands mimicking each other's offerings [8] - Experts suggest that relying solely on giveaways like free durians may lead to diminishing returns, emphasizing the need for a more comprehensive customer experience [3][8] - To stand out, Haidilao should consider integrating service elements that address specific customer pain points and create memorable experiences [8]

Group 1: Macau Gaming Industry - The gaming revenue in Macau for 2025 is expected to exceed expectations, with high-end consumption showing resilience due to supply constraints. Monthly gaming revenue from April to July consistently surpassed expectations, with October's gross gaming revenue reaching 24.1 billion MOP, a year-on-year increase of 16% [4][12] - Visitor numbers in Macau are projected to approach 2019 levels, with total inbound visitors from January to September 2025 reaching 29.67 million, a year-on-year increase of 14%, recovering to 98% of 2019 levels [12][13] - The gaming sector is experiencing upward momentum, with the gross gaming revenue recovering to 88% of 2019 levels in Q3 2025, driven by a 13% year-on-year increase [7][9] - The valuation of gaming companies is currently at low levels, presenting potential investment opportunities [15][18] Group 2: Online Travel Industry - The online travel industry is experiencing stable growth, with domestic residents' travel numbers increasing by 18% year-on-year in the first nine months of 2025, and travel spending rising by 12% [30][31] - The competitive landscape in the online travel sector remains stable, with high entry barriers due to supply chain and customer service advantages [32][33] - Tongcheng Travel is expected to see gradual improvement in profit margins, with a 14% year-on-year increase in core OTA business revenue in Q2 2025 [41][42] Group 3: Restaurant Industry - The restaurant sector is currently in a recovery phase, with the growth rate of social retail dining revenue lagging behind overall social retail growth [50][51] - The chain rate in China's restaurant services is steadily increasing, projected to rise from 15% in 2020 to 24% in 2025, although it remains below the global average of 35% [53][54] - Companies like Mixue and Gu Ming are experiencing high growth rates due to rapid store expansion and effective marketing strategies [59][60]

Core Insights - The 2025 King of Glory Professional League (KPL) annual finals set a Guinness World Record with 62,196 attendees, showcasing the massive popularity of esports and its economic impact [2] - The event significantly boosted local businesses, with food sales and hotel occupancy experiencing substantial increases due to the influx of fans [5][12] Economic Impact - Nearby vendors reported a tenfold increase in sales, with specific items like grilled sausages and meat pies selling far beyond normal levels [4][6] - Restaurants and hotels in the vicinity experienced high demand, with some establishments like Haidilao hotpot seeing long queues that lasted until the early morning [8][11] - The event spurred promotional activities in shopping centers, offering discounts to ticket holders and enhancing overall consumer engagement in the area [6][15] Fan Engagement - The event attracted a young demographic, with many attendees participating in cosplay, reflecting the cultural significance of the game [13][16] - Post-event activities, such as pop-up shops and themed promotions, continued to draw fans, indicating sustained interest in the KPL and related merchandise [16][17] Future Prospects - The success of the KPL finals is expected to lead to more esports events in the region, with venues like the Diamond Center planning to host additional high-profile competitions [18]