Financial Performance - Total revenue for 2024 reached RMB2,572 million, representing a year-over-year increase of 19.9%[62]. - Gross profit for the year was RMB1,189,995, with a gross profit margin of 46.3%, up 0.7 percentage points from the previous year[55][62]. - Net profit increased by 9.7% year-over-year to RMB252 million[62]. - Revenue from aesthetic medical services reached RMB928 million, up 9.1% year-over-year[62]. - Revenue from subhealth medical services skyrocketed to RMB201 million, marking a 98.9% year-over-year increase[62]. - Revenue from beauty and wellness services amounted to RMB1,443 million, an increase of 20.9% year-over-year, with a gross profit margin of 40.7%, up 1.1 percentage points[73][75]. - Revenue from the Women's Special Care Center exceeded RMB100 million, increasing over 300% year-over-year, with active members rising by more than 200% year-over-year[101]. - The acquisition of the AI-Powered wellness brand Naturade contributed RMB162 million in revenue since its consolidation in July 2024[122]. - Revenue from beauty and wellness services in direct stores rose by 20.9% from RMB1,080 million in 2023 to RMB1,306 million in 2024[122]. Market Expansion and Acquisitions - The company successfully completed the acquisition of the Guangzhou Naturade brand, expanding its store count to 554 and strengthening its market share in the Greater Bay Area[32]. - The company acquired a 70% stake in Naturade for RMB350 million, marking its entry into the wellness sector[57]. - Naturade contributed RMB287.3 million in revenue to the Group, with 232,860 client visits and 34,252 active members recorded in the second half of 2024[103]. - The company plans to enhance its brand strength through acquisitions or partnerships with upstream skincare brands[35]. - The company will continue to pursue both horizontal and vertical industry consolidation opportunities to expand its market presence[40]. Customer Engagement and Service Innovation - The company upgraded its "Craftsmanship Service" program to better meet customer needs, resulting in a significant market response with 12 monthly sales exceeding 100 million[19][23]. - The successful launch of the LPG BF+ Program highlights the company's ability to respond to growing demands for pain management and body sculpting[19][23]. - The company continues to focus on member value and customer-centric services, addressing the dual challenges faced by women in urban areas[19][23]. - The company is committed to industry innovation, tracking market dynamics to adapt to modern women's evolving needs[19][23]. - The company plans to launch a "Craftsmanship Service" brand upgrade program in 2025, aiming to enhance service quality and customer experience[79]. Operational Efficiency and Technology - The company has invested hundreds of millions of RMB in building digital capabilities over the past five years, transitioning from IT-based systems to data-driven intelligence[36]. - The launch of the CellCare self-developed aesthetic medical business management system in May 2024 significantly enhanced operational efficiency across various business levels[95]. - The company is focused on innovative applications of AI technology in the beauty and health sectors to enhance operational efficiency[39]. - The company plans to deploy AI-powered skin diagnostic devices in all beauty and wellness stores by 2025, enhancing service professionalism and customer experience[80]. - The company is committed to leveraging AI technology in the beauty and health sector to drive innovation and operational decision-making[113]. Shareholder Returns and Financial Strategy - The company plans to distribute no less than 50% of the annual net profit attributable to the parent company's shareholders as dividends over the next three fiscal years[45]. - The company has established a long-term shareholder return mechanism to share growth with shareholders[45]. - The Company's market capitalization surged by 60% in 2024, driven by stellar results and proactive shareholder return strategies[108]. - The Company plans to return at least 50% of annual net profit to shareholders as dividends over the next three fiscal years[111]. Employee and Operational Metrics - The total number of active members increased to 7,552, surging by 80.2% year-over-year, with an active member penetration rate of 6.1%[97]. - The number of client visits at direct stores rose to 1.52 million, a 20.4% increase year-over-year[58]. - Active members in direct stores surged to 137,027, reflecting a 46.3% year-over-year growth[58]. - The number of members in franchised beauty and wellness stores surged to 61,447, a 57.9% increase year-over-year[77][78]. - The total employee welfare expenses for 2024 amounted to RMB1,029 million, an increase from RMB854 million in 2023[194]. - As of December 31, 2024, the Group had a total of 5,609 employees[194].
美丽田园医疗健康(02373) - 2024 - 年度财报