Financial Performance - The Group recorded revenue of RMB244.6 million for the year ended December 31, 2024, representing an increase of approximately 28.0% compared to RMB191.1 million in the previous year[13]. - Revenue for 2024 reached RMB 244,646,000, representing a year-on-year increase of 28.0% compared to RMB 191,062,000 in 2023[22]. - The total revenue for the year ended December 31, 2024, was RMB244.6 million, compared to RMB191.1 million in 2023[87]. - Corporate digitalisation solution services revenue increased by 35.2%, from approximately RMB158.9 million in 2023 to RMB214.9 million in 2024, representing 87.8% of total revenue in 2024[93]. - Revenue from tangible goods sourcing and delivery services contributed 47.0% of total revenue for the year ended December 31, 2024, compared to 9.7% for the year ended December 31, 2023[140]. - Revenue from hybrid services rose to RMB114.9 million in 2024, making up 53.5% of total revenue, compared to RMB18.6 million and 11.7% in 2023[97]. - Revenue from advertising agents was RMB75.9 million in 2024, accounting for 35.3% of total revenue, compared to RMB62.0 million and 39.0% in 2023[102]. Profitability and Loss - Gross profit decreased to RMB 65,808,000 in 2024, down 35.3% from RMB 101,667,000 in 2023[22]. - The company reported a loss before income tax of RMB 37,846,000 in 2024, a significant decline from a profit of RMB 14,899,000 in 2023, marking a change of -354.0%[22]. - The company's loss for the year increased by approximately RMB51.9 million, or 411.9%, from a profit of approximately RMB12.6 million for the year ended 31 December 2023 to a loss of approximately RMB39.3 million for the year ended 31 December 2024[163]. - Adjusted net loss for the year ended 31 December 2024 was approximately RMB27.9 million, compared to an adjusted net profit of approximately RMB21.7 million for the year ended 31 December 2023[170]. Assets and Liabilities - The total assets of the company as of December 31, 2024, were RMB 531,949,000, a decrease from RMB 637,384,000 in 2023[29]. - Total liabilities decreased to RMB 173,165,000 in 2024 from RMB 244,728,000 in 2023[29]. - The Group's interest-bearing borrowings as of December 31, 2024, were RMB 87.5 million, a decrease of 44% from RMB 156.2 million as of December 31, 2023[179]. - The Group's cash and cash equivalents decreased from RMB 186.5 million as of December 31, 2023, to RMB 139.0 million as of December 31, 2024[184]. Market and Industry Insights - The lottery market in China saw annual sales of approximately RMB 623.5 billion in 2024, an increase of 7.6% over 2023[36]. - Sales of the Welfare Lottery amounted to approximately RMB 208.0 billion in 2024, representing a 7.0% increase compared to 2023[36]. - The lottery market has expanded from RMB 373.3 billion in 2021 to RMB 623.5 billion in 2024[39]. - The company aims to expand its market presence in the Welfare Lottery and Sports Lottery sectors by focusing on lottery marketing tickets in 2025[79][81]. Strategic Initiatives - The Group plans to shift focus towards AI digital lottery stores to attract private domain traffic from lottery players and stores[14]. - The Group intends to maintain vigilant risk management strategies to secure steady progress amidst economic challenges[16]. - The Group aims to enhance its corporate digitalisation solutions by developing virtual and tangible goods sourcing and delivery services in the first half of 2024[48]. - The Group focuses on integrating online and offline experiences through its "Online-Merge-Offline" (OMO) strategy to improve customer experience and user lifetime value[43]. - The company plans to enhance its strategic investments to maximize synergies across different business segments and capitalize on diversification opportunities[84]. Operational Efficiency - The Company aims to enhance its main business areas, streamline capital distribution, and improve operational efficiency for steady growth[16]. - The company is committed to a prudent risk management strategy to ensure steady growth amid a complex economic environment[80]. - The integration of online and offline experiences is expected to drive future growth in corporate digitalisation services[99]. Employee and Staffing - Total staff costs amounted to approximately RMB54.0 million for the year ended 31 December 2024, compared to approximately RMB49.5 million for the year ended 31 December 2023[175]. - The number of full-time employees increased to 311 as of 31 December 2024, up from 257 in 2023[171]. - The company adopted an appraisal system for employees, conducting performance reviews monthly or quarterly to determine bonuses[174]. Research and Development - R&D expenses increased by approximately RMB3.3 million, or 15.7%, from approximately RMB21.0 million for the year ended 31 December 2023 to approximately RMB24.3 million for the year ended 31 December 2024[155]. - The company will continue to develop lottery software and hardware solutions, integrating AI-based technology to facilitate the digital transformation of lottery shops[83][85].
润歌互动(02422) - 2024 - 年度财报