目标公司在彩票领域拥有大量销售渠道和资源以及线下门店，有利于扩展集团彩票业务的客户基础;收 购事项有助于集团布局全国彩票体系，加强集团各业务板块的协同效应，对集团业务在彩票领域的发展 有重要意义;及根据独立合资格评估师基于市场法编制的估值报告，最终收购代价相较于评估价格有 20%折让，最终确定代价为人民币1830万元。 目标公司彩平方科技有限公司为一间于中国成立的有限公司，主要从事福利彩票业务(透过实体渠道分 销彩票及配套服务)及营销服务业务。目标公司由(i)由卖方一西安天泰汇投企业管理集团有限公司实益 拥有36% 权益;(ii)卖方二西安融彩创投企业管理咨询合伙企业(有限合伙)实益拥有10%权益;(iii)卖方三平 阳汇禾股权投资合伙企业(有限合伙)实益拥有49%权益;及(iv)公司的间接全资附属公司西安天泰创新科 技有限公司实益拥有5%权益。 智通财经APP讯，润歌互动(02422)发布公告，于2025年6月30日，买方杭州润歌网络有限公司(公司的全 资附属公司)与三名卖方订立股份转让协议，据此，卖方有条件同意出售，而买方有条件同意购买卖方 持有目标公司现有已发行的全部股份，代价为人民币1830万元。 集 ...

Financial Performance - The Group recorded revenue of RMB244.6 million for the year ended December 31, 2024, representing an increase of approximately 28.0% compared to RMB191.1 million in the previous year[13]. - Revenue for 2024 reached RMB 244,646,000, representing a year-on-year increase of 28.0% compared to RMB 191,062,000 in 2023[22]. - The total revenue for the year ended December 31, 2024, was RMB244.6 million, compared to RMB191.1 million in 2023[87]. - Corporate digitalisation solution services revenue increased by 35.2%, from approximately RMB158.9 million in 2023 to RMB214.9 million in 2024, representing 87.8% of total revenue in 2024[93]. - Revenue from tangible goods sourcing and delivery services contributed 47.0% of total revenue for the year ended December 31, 2024, compared to 9.7% for the year ended December 31, 2023[140]. - Revenue from hybrid services rose to RMB114.9 million in 2024, making up 53.5% of total revenue, compared to RMB18.6 million and 11.7% in 2023[97]. - Revenue from advertising agents was RMB75.9 million in 2024, accounting for 35.3% of total revenue, compared to RMB62.0 million and 39.0% in 2023[102]. Profitability and Loss - Gross profit decreased to RMB 65,808,000 in 2024, down 35.3% from RMB 101,667,000 in 2023[22]. - The company reported a loss before income tax of RMB 37,846,000 in 2024, a significant decline from a profit of RMB 14,899,000 in 2023, marking a change of -354.0%[22]. - The company's loss for the year increased by approximately RMB51.9 million, or 411.9%, from a profit of approximately RMB12.6 million for the year ended 31 December 2023 to a loss of approximately RMB39.3 million for the year ended 31 December 2024[163]. - Adjusted net loss for the year ended 31 December 2024 was approximately RMB27.9 million, compared to an adjusted net profit of approximately RMB21.7 million for the year ended 31 December 2023[170]. Assets and Liabilities - The total assets of the company as of December 31, 2024, were RMB 531,949,000, a decrease from RMB 637,384,000 in 2023[29]. - Total liabilities decreased to RMB 173,165,000 in 2024 from RMB 244,728,000 in 2023[29]. - The Group's interest-bearing borrowings as of December 31, 2024, were RMB 87.5 million, a decrease of 44% from RMB 156.2 million as of December 31, 2023[179]. - The Group's cash and cash equivalents decreased from RMB 186.5 million as of December 31, 2023, to RMB 139.0 million as of December 31, 2024[184]. Market and Industry Insights - The lottery market in China saw annual sales of approximately RMB 623.5 billion in 2024, an increase of 7.6% over 2023[36]. - Sales of the Welfare Lottery amounted to approximately RMB 208.0 billion in 2024, representing a 7.0% increase compared to 2023[36]. - The lottery market has expanded from RMB 373.3 billion in 2021 to RMB 623.5 billion in 2024[39]. - The company aims to expand its market presence in the Welfare Lottery and Sports Lottery sectors by focusing on lottery marketing tickets in 2025[79][81]. Strategic Initiatives - The Group plans to shift focus towards AI digital lottery stores to attract private domain traffic from lottery players and stores[14]. - The Group intends to maintain vigilant risk management strategies to secure steady progress amidst economic challenges[16]. - The Group aims to enhance its corporate digitalisation solutions by developing virtual and tangible goods sourcing and delivery services in the first half of 2024[48]. - The Group focuses on integrating online and offline experiences through its "Online-Merge-Offline" (OMO) strategy to improve customer experience and user lifetime value[43]. - The company plans to enhance its strategic investments to maximize synergies across different business segments and capitalize on diversification opportunities[84]. Operational Efficiency - The Company aims to enhance its main business areas, streamline capital distribution, and improve operational efficiency for steady growth[16]. - The company is committed to a prudent risk management strategy to ensure steady growth amid a complex economic environment[80]. - The integration of online and offline experiences is expected to drive future growth in corporate digitalisation services[99]. Employee and Staffing - Total staff costs amounted to approximately RMB54.0 million for the year ended 31 December 2024, compared to approximately RMB49.5 million for the year ended 31 December 2023[175]. - The number of full-time employees increased to 311 as of 31 December 2024, up from 257 in 2023[171]. - The company adopted an appraisal system for employees, conducting performance reviews monthly or quarterly to determine bonuses[174]. Research and Development - R&D expenses increased by approximately RMB3.3 million, or 15.7%, from approximately RMB21.0 million for the year ended 31 December 2023 to approximately RMB24.3 million for the year ended 31 December 2024[155]. - The company will continue to develop lottery software and hardware solutions, integrating AI-based technology to facilitate the digital transformation of lottery shops[83][85].

Financial Performance - For the fiscal year ending December 31, 2024, the company reported total revenue of RMB 244,646,000, representing a 28.0% increase compared to RMB 191,062,000 in 2023[6]. - Gross profit for the same period was RMB 65,808,000, which is a decrease of 35.3% from RMB 101,667,000 in the previous year[6]. - The company recorded a loss before tax of RMB 37,846,000, a significant decline of 354.0% compared to a profit of RMB 14,899,000 in 2023[6]. - The net loss attributable to shareholders was RMB 37,960,000, marking a 402.3% increase from a profit of RMB 12,558,000 in the prior year[6]. - The revenue from enterprise digital services increased by 35.2% from RMB 158.9 million in 2023 to RMB 214.9 million in 2024, accounting for 87.8% of total revenue in 2024[33]. - Revenue from physical goods procurement and delivery services contributed 53.5% to enterprise digital services in 2024, significantly increasing from the previous year[37]. - Online services generated RMB 100.0 million in 2024, representing 46.5% of total enterprise digital services revenue, while offline services accounted for 0.0%[35]. - Revenue from advertising agencies increased from RMB 62.0 million in 2023 to RMB 75.9 million in 2024, making up 35.3% of total enterprise digital services revenue[36]. - The total revenue for the year ended December 31, 2024, was RMB 244.6 million, compared to RMB 191.1 million in 2023[32]. - The company reported a net loss of RMB 39,290,000 for the year, compared to a profit of RMB 12,558,000 in 2023[85]. Market and Business Strategy - The Chinese lottery market is projected to reach annual sales of approximately RMB 623.5 billion in 2024, reflecting a growth of about 7.6% from 2023[10]. - The company has established business relationships with provincial welfare lottery management centers across 23 provinces and regions, covering over 130,000 lottery sales points[13]. - The company plans to launch a new product, the "Color Ticket Experience Voucher," aimed at enhancing customer marketing objectives[9]. - The digital marketing services sector has been a focus for the company since 2015, encompassing lottery, virtual goods procurement, and delivery services[12]. - The company aims to leverage its strong brand recognition and past collaboration with welfare lottery management centers to solidify its industry leadership[13]. - The company is focusing on cross-selling strategies to enhance customer retention through innovative product combinations[18]. - The company is reorganizing its operations into two main divisions: enterprise digital services and industry digital services, aiming for future cross-industry empowerment[15]. - The company is leveraging its advantages in serving the lottery industry across more than 23 provinces to enhance its industry digital services[23]. - The company plans to focus on AI digital lottery stores starting in 2025, leveraging private traffic from lottery operators and stores[26]. - The company aims to explore new growth areas and enhance its digital services, targeting various consumer segments through comprehensive marketing strategies[29]. Operational Efficiency and Cost Management - The company is committed to enhancing operational efficiency and simplifying capital allocation in response to ongoing economic challenges[27]. - The company will strengthen risk awareness and maintain a prudent risk management strategy to ensure steady growth amid complex economic conditions[28]. - The company maintains a cautious policy in selecting quality clients to control credit risk, which has positively impacted revenue growth[37]. - The company has over 4,459 stock-keeping units in its three warehouses to ensure operational efficiency and meet customer demands[21]. - The company has expanded its service range to include physical goods procurement and delivery services, covering over 4,459 different SKUs from more than 708 brands as of December 31, 2024[45]. Financial Position and Assets - As of December 31, 2024, the company had bank borrowings of RMB 87.5 million, down from RMB 156.2 million as of December 31, 2023[67]. - The company's asset-liability ratio as of December 31, 2024, was 28.0%, a decrease from 39.8% as of December 31, 2023[67]. - The company reported a fair value change of financial assets recognized in profit or loss of RMB 2,745 thousand for the year ended December 31, 2024[62]. - The company incurred goodwill impairment losses of RMB 2,359 thousand for the year ended December 31, 2024[62]. - The company's net asset value decreased from RMB 392,656 thousand in 2023 to RMB 358,784 thousand in 2024, reflecting a decline of about 8.6%[88]. - Cash and cash equivalents decreased from RMB 186,479 thousand in 2023 to RMB 138,994 thousand in 2024, a drop of approximately 25.5%[87]. - Inventory increased from RMB 3,817 thousand in 2023 to RMB 8,527 thousand in 2024, representing a growth of about 123.5%[87]. Future Outlook and Strategic Initiatives - The company plans to establish a marketing service operation platform by 2025 to provide employee reward redemption services, boosting morale across its supply chain[22]. - The company aims to enhance its virtual and physical goods procurement and delivery services to improve customer retention and user acquisition[16]. - By 2025, the company will focus on lottery marketing to capture growth opportunities in welfare and sports lottery sales[122]. - The company intends to leverage its strong R&D capabilities to develop software and hardware solutions for the lottery industry, promoting digital transformation[123]. - The company will prioritize strategic investments to maximize synergies across business segments and enhance its supply chain through e-commerce solutions[124]. Shareholder and Corporate Governance - The company has not declared any dividends for the years ending 2024 and 2023[113]. - The company signed a legally binding memorandum of understanding on December 22, 2023, to acquire 100% of Shanghai Maichun Brand Management Co., Ltd., which provides e-commerce solutions to brand partners in China[69]. - The company has adopted a share option scheme as detailed in its articles of association[146]. - The board of directors includes both executive and independent non-executive directors[147]. - The company is registered in the Cayman Islands and its shares are listed on the main board of the Hong Kong Stock Exchange[145].

Advertising Market and Digital Transformation - The advertising market in China in 2024 shows strong adaptability and resilience, with advertisers seeking long-term and high-quality development[11] - Over 90% of advertisers have a demand for new product development, with new products and technology being the main focus[11] - Digital transformation is driving rapid changes in marketing strategies for enterprises in 2024[8] - Over 90% of advertisers in China are looking forward to new product launches, with new products and technologies being a major focus[13] Lottery Market and Public Welfare - China's lottery market sales in 2023 reached RMB 579.7 billion, a 36.5% increase from 2022, with Welfare Lottery sales at RMB 194.4 billion (up 31.1%) and Sports Lottery sales at RMB 385.3 billion (up 39.3%)[14][16] - From January to May 2024, the lottery market grew by 12.2% year-on-year, continuing its upward trend since 2021[15][16] - Public welfare funds raised through lottery sales in 2023 exceeded RMB 58.0 billion, accounting for 29.83% of Welfare Lottery funds, with RMB 2.6 billion allocated to elderly care and disability support[15][16] - The company has established business relationships with provincial Welfare Lottery centers in 23 regions, covering over 130,000 lottery sales points[18][20] - The company is one of the leading suppliers of lottery solutions in China, providing hardware, systems, software, and related services for the lottery market[36] - The company's lottery-specific communication system has been uniformly deployed in 23 provinces[38] - The company won over 20 tenders in the first half of 2024, mainly for supplying lottery terminals or maintenance services for the integrated business security access system, including a newly developed province[38] - Revenue from lottery-related software systems and equipment solutions decreased from RMB13.3 million in H1 2023 to RMB8.2 million in H1 2024[43] - The company plans to focus on AI digital lottery stores in the second half of 2024 and beyond to gather private domain traffic from lottery players and stores[39] - The company's industry digitalization solutions services focus on the lottery sector, leveraging its experience serving over 23 provinces in the welfare lottery market[35] - Revenue from industry digitalization solution services decreased by 38.3% from RMB13.3 million for the six months ended 30 June 2023 to RMB8.2 million for the six months ended 30 June 2024[68] - Over-time revenue of industry digitalization solution services increased from RMB6.0 million to RMB7.9 million during the periods ended 30 June 2023 and 2024[68] - Approximately RMB3.7 million revenue from sales of lottery-related systems and equipment had not yet been transferred to the WLIACs as of 30 June 2024[68] Corporate Digitalization Solutions - The company restructured its operations into two main segments: Corporate Digitalization Solutions Services and Industry Digitalization Solutions Services, aiming for cross-industry empowerment[22][23] - The company's corporate digitalization services aim to enhance private domain traffic for enterprises through virtual and tangible goods sourcing and delivery services[22][24] - Revenue from corporate digitalization solution services increased by 94.2% from RMB55.6 million in H1 2023 to RMB108.0 million in H1 2024, driven by tangible goods sourcing and delivery services[47] - Tangible goods sourcing and delivery services contributed RMB50.8 million in H1 2024, compared to RMB1.0 million in H1 2023[43] - Corporate digitalization solution services accounted for 93.0% of total revenue in H1 2024, up from 80.7% in H1 2023[47] - Online services generated RMB107.4 million in H1 2024, representing 99.5% of revenue from corporate digitalization solution services[49] - Revenue from enterprise customers grew to 69.3% of total corporate digitalization service revenue in 2024, up from 48.9% in 2023, driven by a focus on high-quality customers and tangible goods sourcing and delivery services contributing 43.7% of revenue[51][52] - Virtual goods sourcing and delivery services generated RMB32.0 million in 2024, representing 29.6% of corporate digitalization service revenue, with online vouchers and interests contributing 60.6% of this segment's revenue[57][58] - Enterprises' private domain traffic marketing services revenue reached RMB22.9 million in 2024, with cross-enterprises' corporation services accounting for 92.2% of this revenue[55][56] - Revenue from advertising agents decreased to 30.7% of total corporate digitalization service revenue in 2024, down from 51.1% in 2023[51] - The acquisition of ASMKT contributed to the growth in virtual goods sourcing and delivery services, with RMB3.0 million in revenue in 2023 and a full six-month contribution in 2024[57] - Telecom top-up services accounted for 22.1% of virtual goods sourcing and delivery revenue in 2024, down from 43.4% in 2023[58] - Gas station gift cards contributed 17.3% of virtual goods sourcing and delivery revenue in 2024, a decrease from 31.3% in 2023[58] - The portion of online vouchers and interests increased significantly from 25.3% to 60.6% during the periods ended 30 June 2023 and 2024[60] - The total GMV of virtual goods amounted to RMB785.6 million and RMB726.5 million for the periods ended 30 June 2024 and 2023, respectively[60][61] - The number of virtual goods available was 776 for the six months ended 30 June 2023 and 318 for the reporting period[60][61] - Revenue from tangible goods sourcing and delivery services was RMB50.8 million and RMB1.0 million for the six months ended 30 June 2024 and 2023, representing 47.0% and 1.8% of corporate digitalization solution services revenue, respectively[63][64] - The company offered 6,693 and 141 different types of SKU with over 226 and 27 brands for the six months ended 30 June 2024 and 2023[65] Financial Performance and Expenses - Total revenue increased by RMB47.2 million (68.4%) from RMB69.0 million in H1 2023 to RMB116.2 million in H1 2024, driven by corporate digitalization solutions services, including virtual and tangible goods sourcing and delivery services[70][71] - Industry digitalization service revenue decreased by 38.3% from RMB13.3 million in H1 2023 to RMB8.2 million in H1 2024, primarily due to economic uncertainty and delayed revenue recognition from lottery system and equipment sales[69] - Cost of sales increased by RMB49.1 million (191.8%) from RMB25.6 million in H1 2023 to RMB74.7 million in H1 2024, with inventory costs accounting for 63.7% of total cost of sales in H1 2024[72][73] - Gross profit decreased by 4.4% from RMB43.4 million in H1 2023 to RMB41.5 million in H1 2024, with gross profit margin dropping from 63.0% to 35.7% due to increased tangible goods sourcing and delivery services[74] - Virtual goods sourcing and delivery services contributed 27.5% of total revenue in H1 2024, down from 39.3% in H1 2023, while tangible goods sourcing and delivery services increased from 1.5% to 43.7% of total revenue[74] - Other income decreased by RMB1.0 million (35.7%) from RMB2.8 million in H1 2023 to RMB1.8 million in H1 2024, mainly due to reduced net valuation losses and exchange rate effects[76][77] - Selling and distribution expenses increased by RMB7.0 million (179.5%) from RMB3.9 million in H1 2023 to RMB10.9 million in H1 2024, driven by higher marketing and business development costs[78] - Sales and distribution expenses increased by RMB 7.0 million, or 179.5%, from RMB 3.9 million in H1 2023 to RMB 10.9 million in H1 2024, primarily due to increased marketing and business development expenses[79] - Administrative expenses increased by RMB 0.7 million, or 5.0%, from RMB 13.9 million in H1 2023 to RMB 14.6 million in H1 2024, maintaining a stable level under business development[80] - Research and development expenses increased by RMB 0.9 million, or 9.6%, from RMB 9.4 million in H1 2023 to RMB 10.3 million in H1 2024[80] - Finance costs increased by RMB 1.6 million, or 177.8%, from RMB 0.9 million in H1 2023 to RMB 2.5 million in H1 2024, mainly due to increased bank borrowings for business expansion[81][82] - Income tax expenses decreased by RMB 1.6 million, or 80.0%, from RMB 2.0 million in H1 2023 to RMB 0.4 million in H1 2024, primarily due to a decrease in taxable profit[84][85] - Profit for the period decreased by RMB 8.8 million, or 76.5%, from RMB 11.5 million in H1 2023 to RMB 2.7 million in H1 2024[87][88] - Adjusted net profit for H1 2024 was RMB 4.0 million, compared to RMB 10.7 million in H1 2023[91] - Revenue for the six months ended 30 June 2024 increased to RMB 116,204,000, up from RMB 68,975,000 in the same period in 2023[172] - Gross profit for the six months ended 30 June 2024 was RMB 41,467,000, compared to RMB 43,420,000 in the same period in 2023[172] - Profit before income tax for the six months ended 30 June 2024 was RMB 3,184,000, down from RMB 13,488,000 in the same period in 2023[172] - Profit for the period attributable to owners of the company was RMB 5,374,000, compared to RMB 12,219,000 in the same period in 2023[172] - Basic and diluted earnings per share for the six months ended 30 June 2024 were RMB 0.01, down from RMB 0.02 in the same period in 2023[172] - The company's research and development expenses for the six months ended 30 June 2024 were RMB 14,564,000, up from RMB 13,898,000 in the same period in 2023[172] - The company's administrative expenses for the six months ended 30 June 2024 were RMB 10,317,000, up from RMB 9,385,000 in the same period in 2023[172] - Total assets decreased to RMB 609,819,000 from RMB 637,384,000 compared to the end of 2023[173] - Current assets decreased to RMB 554,310,000 from RMB 582,302,000 compared to the end of 2023[173] - Cash and cash equivalents decreased to RMB 118,908,000 from RMB 186,479,000 compared to the end of 2023[173] - Trade receivables decreased to RMB 146,349,000 from RMB 165,646,000 compared to the end of 2023[173] - Inventories increased to RMB 9,634,000 from RMB 3,817,000 compared to the end of 2023[173] - Total liabilities decreased to RMB 211,299,000 from RMB 244,728,000 compared to the end of 2023[174] - Net assets increased to RMB 398,520,000 from RMB 392,656,000 compared to the end of 2023[174] - Retained earnings increased to RMB 225,523,000 from RMB 223,382,000 compared to the end of 2023[175] - Non-controlling interests decreased to RMB (236,000) from RMB 0 compared to the end of 2023[174] - Total comprehensive income for the period was RMB 5,374,000[175] - Profit for the period was RMB 11.479 million[178] - Total comprehensive income for the period was RMB 12.219 million[178] - Cash flows from operating activities showed a net cash used of RMB 59.841 million[180] - Cash flows from investing activities resulted in a net cash used of RMB 11.764 million[181] - Cash flows from financing activities generated a net cash of RMB 4.034 million[181] - Net decrease in cash and cash equivalents was RMB 67.571 million[181] - Cash and cash equivalents at the end of the period stood at RMB 118.908 million[181] - Interest income for the period was RMB 259 thousand[180] - Depreciation of property, plant, and equipment amounted to RMB 2.082 million[180] - Provision for impairment loss on trade receivables was RMB 2.770 million[180] Corporate Governance and Shareholding - The company had 209 full-time employees as of 30 June 2024, with the majority based in Hangzhou, Shanghai, and Xi'an[92] - Total staff costs for the six months ended 30 June 2024 amounted to approximately RMB25.3 million, a 22.2% increase from RMB20.7 million in the same period in 2023[93][94] - The Group had 209 full-time employees as of 30 June 2024, primarily located in Hangzhou, Shanghai, and Xi'an, China[94] - Interest-bearing borrowings as of 30 June 2024 totaled approximately RMB162.3 million, with RMB24.0 million unsecured and guaranteed, RMB49.8 million secured and guaranteed, and RMB88.5 million unsecured and unguaranteed[96][98] - The Group's gearing ratio as of 30 June 2024 was 40.7%, up from 39.8% as of 31 December 2023[100] - Cash and cash equivalents decreased by RMB67.6 million from RMB186.5 million as of 31 December 2023 to RMB118.9 million as of 30 June 2024, primarily due to increased advances to suppliers and prepayments for a new office in Hangzhou[100] - The effective interest rates on borrowings for the six months ended 30 June 2024 ranged from 2.8% to 4.3% per annum[100] - The Group is conducting pre-acquisition due diligence on Shanghai Maichun Brand Management Company Limited, with the potential acquisition aimed at expanding the supplier and customer base and diversifying the business profile[102][103] - No options were granted or agreed to be granted under the Share Option Scheme during the reporting period[95][97] - The Group had lease liabilities of RMB70,000 as of 30 June 2024, down from RMB169,000 as of 31 December 2023[96][98] - The Group does not currently use any financial instruments for hedging purposes[101] - The company signed a legally binding memorandum of understanding to acquire 100% equity of Shanghai Maichun Brand Management Co., Ltd., aiming to expand its supplier and customer base and diversify its business portfolio[105] - As of 30 June 2024, the Group had capital commitments of RMB 14,000,000 for land use rights and RMB 1,169,000 for property, plant, and equipment[106] - The Group's pledged bank deposits with a carrying amount of RMB 55,217,000 were used to secure bank borrowings as of 30 June 2024[106] - The top five customers accounted for 57.3% and 69.2% of the company's revenue for the periods ended 30 June 2024 and 2023, respectively, with the largest customer contributing 30.2% and 31.1% respectively[107][108] - The top five suppliers accounted for 80.3% and 73.8% of the company's total cost of sales for the periods ended 30 June 2024 and 2023, respectively, with the largest supplier contributing 36.6% and 58.8% respectively[109] - The gross profit margin was 35.7% as of 30 June 2024, compared to 53.2% as of 31 December 2023[111] - The net profit margin was 2.4% as of 30 June 2024, compared to 6.6% as of 31 December 2023[111] - The current ratio was 2.6 times as of 30 June 2024, compared to 2.4 times as of 31 December 2023[111] - The gearing ratio was 40.7% as of 30 June 2024, compared to 39.8% as of 31 December 2023[111] - The debt-to-equity ratio was 10.9% as of 30 June 2024, with no applicable ratio as of 31 December 2023 due to higher cash and cash equivalents than total debts[111][115] - The company did not use any financial instruments for hedging foreign exchange risk during the six months ended 30 June 2024, as the expected foreign exchange risk was not significant[119][120] - The Rights Issue was under-subscribed by 40,263,600 Rights Shares, representing approximately 8.05% of the total number of Rights Shares available for subscription[123][124] - The gross proceeds raised from the Rights Issue (including the Placing) are approximately HK$100 million before expenses[125] - Controlling shareholders, including Mr. Tian Huan, Mr. Chen Ping, and Mr. Zhang Yongli, have entered into non-competition agreements effective September 16, 2022, ensuring no involvement in competing businesses in China or other countries where the company operates[144] - As of June 30, 2024, Mr. Tian Huan holds a 47.00% interest in the company through controlled corporations, with 705,060,000 shares[148] - Mr. Chen Ping also

Financial Performance - Revenue for the six months ended June 30, 2024, was RMB 116,204,000, an increase of 68.5% compared to RMB 68,975,000 for the same period in 2023[2] - Gross profit for the same period was RMB 41,467,000, representing a decrease of 4.5% from RMB 43,420,000 in 2023[2] - Profit before tax decreased by 76.4% to RMB 3,184,000 from RMB 13,488,000 in the previous year[2] - Net profit attributable to the owners of the company was RMB 3,457,000, down 69.9% from RMB 11,479,000 in 2023[2] - Adjusted net profit was RMB 4,031,000, a decrease of 62.3% compared to RMB 10,681,000 in the same period last year[2] - The net profit for the period was RMB 2,731,000, a decrease of about RMB 8.8 million or 76.5% from RMB 11.5 million for the same period in 2023[40] - Basic and diluted earnings per share for the period were RMB 0.01, down from RMB 0.02 in the previous year, reflecting a decline of 50%[59] - The gross profit margin decreased to 35.7% for the six months ended June 30, 2024, compared to 53.2% for the year ended December 31, 2023[52] - The adjusted net profit margin was 2.4% for the six months ended June 30, 2024, down from 6.6% for the year ended December 31, 2023[52] - The return on equity (ROE) was 0.7% for the six months ended June 30, 2024, compared to 3.2% for the year ended December 31, 2023[52] Revenue Breakdown - The company's digital services revenue for the six months ended June 30, 2024, reached RMB 108,014 thousand, a 94.2% increase from RMB 55,633 thousand for the same period in 2023[16] - The revenue from enterprise digital services was RMB 108,014 thousand, while the revenue from industry digital services was RMB 8,190 thousand for the same period[68] - Revenue from physical goods procurement and delivery services increased by RMB 49.8 million, contributing significantly to the overall revenue growth[18] - Revenue from virtual goods procurement and delivery services was RMB 32.0 million for the six months ended June 30, 2024, representing approximately 29.6% of total digital services revenue[24] - Revenue from the company's private domain traffic marketing services was RMB 22.9 million, making up 92.2% of total revenue for this segment as of June 30, 2024[24] - Revenue from telecom recharge services generated RMB 7.1 million, accounting for 22.1% of total revenue from virtual goods procurement and delivery services[24] Cost and Expenses - The cost of sales rose significantly by 191.8% to RMB 74.7 million for the six months ended June 30, 2024, from RMB 25.6 million in the same period of 2023[31] - Sales and distribution expenses increased by approximately RMB 7.0 million or 179.5% to about RMB 10.9 million for the six months ended June 30, 2024, from RMB 3.9 million for the same period in 2023[35] - Administrative expenses rose by approximately RMB 0.7 million or 5.0% to about RMB 14.6 million for the six months ended June 30, 2024, compared to RMB 13.9 million for the same period in 2023[36] - Research and development expenses increased by approximately RMB 0.9 million or 9.6% to about RMB 10.3 million for the six months ended June 30, 2024, from RMB 9.4 million for the same period in 2023[37] - Financing costs rose by approximately RMB 1.6 million or 177.8% to about RMB 2.5 million for the six months ended June 30, 2024, compared to RMB 0.9 million for the same period in 2023[38] Market and Business Strategy - The Chinese advertising market is expected to recover in 2024, with over 90% of advertisers anticipating new product launches[4] - The company plans to launch a new product, the "Color Ticket Experience Voucher," to meet customer marketing objectives in 2024[4] - The company focuses on providing "online and offline integration" solutions to enhance customer digital transformation and marketing service operations[8] - The company aims to enhance private traffic for enterprises through its digital marketing service platform, including virtual and physical goods procurement and delivery services[10] - The company plans to focus on AI digital lottery stores in the second half of 2024, targeting private traffic from lottery operators and stores[15] - The company aims to explore opportunities in financial services and telecommunications sectors to enhance its core business capabilities[11] Client and Supplier Relationships - The company has secured 39 enterprise clients, including 19 from the financial services and institutions sector, indicating a diverse client base[11] - The top five customers accounted for 57.3% and 69.2% of the company's revenue for the periods ending June 30, 2024, and June 30, 2023, respectively, with the largest customer contributing 30.2% and 31.1%[50] - The top five suppliers represented 80.3% and 73.8% of the total cost of sales for the periods ending June 30, 2024, and June 30, 2023, respectively, with the largest supplier accounting for 36.6% and 58.8%[51] Financial Position and Liquidity - The company's cash and cash equivalents decreased from RMB 186.5 million as of December 31, 2023, to RMB 118.9 million as of June 30, 2024, a reduction of RMB 67.6 million[47] - The company's debt-to-asset ratio as of June 30, 2024, was 40.7%, up from 39.8% as of December 31, 2023[46] - The company has interest-bearing borrowings of approximately RMB 162.3 million, compared to RMB 156.2 million as of December 31, 2023[46] - The company maintained a prudent treasury policy, ensuring a healthy liquidity position throughout the review period[54] Corporate Governance and Compliance - The company has adhered to corporate governance codes and has not repurchased any listed securities during the reporting period[85] - The audit committee has reviewed the unaudited financial statements and confirmed compliance with applicable listing rules[87] - The company emphasizes the importance of independent non-executive directors in its governance structure[97] Future Outlook - The company plans to focus on lottery marketing tickets in the second half of 2024 to capture growth opportunities in welfare and sports lottery sales[83] - The company aims to expand its market share in the digital lottery services sector, leveraging its strong R&D capabilities to develop software and hardware solutions[84] - The company will prioritize strategic investments to maximize synergies across business segments and enhance its supply chain through e-commerce solutions[85] - The company is committed to improving operational efficiency and simplifying capital allocation in response to ongoing economic challenges[83]

Revenue Performance - Revenue from marketing and promotion services decreased by 27.6%, from approximately RMB211.5 million for the year ended 31 December 2022 to approximately RMB153.1 million for the year ended 31 December 2023, accounting for 80.1% of total revenue[4][17] - Revenue from advertisement placement services amounted to RMB4.9 million and RMB14.1 million for the years ended 31 December 2023 and 2022, representing 3.2% and 6.7% of marketing and promotion services revenue, respectively[6][19] - Revenue from advertisement distribution services was RMB38.1 million and RMB133.7 million for the years ended 31 December 2023 and 2022, accounting for 24.9% and 63.2% of marketing and promotion services revenue, respectively[7] - Revenue from virtual goods sourcing and delivery services increased to RMB68.4 million in 2023 from RMB54.8 million in 2022, representing approximately 44.7% and 25.9% of marketing and promotion services revenue, respectively[8] - Revenue from advertising agents decreased by 61.1% from RMB 173.3 million in 2022 to RMB 68.0 million in 2023, accounting for 44.4% of total revenue[174] - Revenue from enterprises increased by 122.2% from RMB 38.2 million in 2022 to RMB 85.1 million in 2023, representing 55.6% of total revenue[174] - Total revenue for the year ended December 31, 2023, was RMB 153.1 million, a decrease of 27.6% compared to RMB 211.5 million in 2022[174] Cost and Expenses - The cost of sales decreased by RMB 33.7 million or 27.4% from RMB 123.1 million in 2022 to RMB 89.4 million in 2023[177] - The cost of customer acquisition for promotional and advertising services (excluding tangible goods procurement and delivery services) decreased by 53.1% from approximately RMB 101.1 million in 2022 to approximately RMB 47.4 million in 2023[177] - The proportion of customer acquisition costs to total sales costs was approximately 53.0% in 2023, down from 82.1% in 2022[177] - Administrative expenses increased by approximately RMB16.0 million, or 86.0%, from approximately RMB18.6 million for the year ended 31 December 2022 to approximately RMB34.6 million for the year ended 31 December 2023[24] - Research and development expenses increased by approximately RMB2.1 million, or 11.1%, from approximately RMB18.9 million for the year ended 31 December 2022 to approximately RMB21.0 million for the year ended 31 December 2023[27] - Sales and distribution expenses increased by approximately RMB4.8 million, or 60.0%, from approximately RMB8.0 million for the year ended 31 December 2022 to approximately RMB12.8 million for the year ended 31 December 2023[40] Profitability - Profit for the year decreased by approximately RMB55.9 million, or 81.7%, from approximately RMB68.5 million for the year ended 31 December 2022 to approximately RMB12.6 million for the year ended 31 December 2023[29] - Adjusted net profit for the year was approximately RMB21.7 million, down from RMB81.2 million in the previous year[47] - The gross profit margin improved to 53.2% for the year ended 31 December 2023, up from 52.0% in the previous year[61] - The net profit margin decreased to 6.6% in 2023 from 26.7% in 2022, reflecting challenges in profitability[61] Debt and Liquidity - As of 31 December 2023, the Group had interest-bearing borrowings of RMB156.2 million, compared to RMB38.0 million as of 31 December 2022, indicating a significant increase in debt levels[51] - The current ratio decreased to 2.4 times as of 31 December 2023, down from 3.7 times in 2022, indicating a decline in liquidity[61] - The gearing ratio increased to 39.8% in 2023 from 12.9% in 2022, suggesting a higher level of financial leverage[61] - The company's debt-to-equity ratio was 39.8% as of December 31, 2023, up from 12.9% as of December 31, 2022[81] - The actual interest rates on borrowings ranged from 2.8% to 5.0% as of December 31, 2023, compared to 3.6% to 5.5% the previous year[81] Strategic Initiatives - The company aims to diversify its business and penetrate targeted marketing segments through technical support in its IT solution services[11] - The company is conducting due diligence for a potential acquisition of Shanghai Maichun Brand Management Co., Ltd. to expand its supplier and customer base[37] - The company plans to acquire companies in marketing and related industries, with 14.9% of IPO proceeds allocated for this purpose, to be utilized by December 31, 2023[101] - The company intends to develop its SaaS enterprise marketing service platform, with 6.3% of IPO proceeds allocated for this initiative, to be utilized by December 31, 2024[101] - The company is actively negotiating for the potential acquisition of a PRC-based e-commerce solutions provider to enhance its goods sourcing and delivery services[188] Future Outlook - Future plans include enhancing marketing and promotion services, particularly in the lottery industry, to significantly increase the buyer base by connecting offline stores to online platforms[96][97] - The company aims to invest more in advertising solutions to help clients monetize existing user traffic and expand its operational and customer base through independent R&D of virtual goods procurement and delivery platforms[98] - The company plans to utilize the remaining unutilized proceeds according to its strategic plans[124] - The company aims to expand its services to include the delivery of physical goods for e-commerce operators[126] Human Resources - The number of full-time employees increased to 257 as of 31 December 2023, up from 181 in 2022[31] - Total staff costs for the year ended 31 December 2023 amounted to approximately RMB49.5 million, an increase of 24% from RMB39.9 million in 2022[49] Management and Leadership - Mr. Zhang has over 11 years of experience in sales and marketing of telecom value-added services, contributing to the company's strategic direction[139] - Mr. Xia has served in various roles within the group, including Vice President of Hangzhou Rego from July 2020 to December 2023, indicating a strong leadership presence[141] - Ms. Hu has over 13 years of experience in innovative product research and development, focusing on smart kitchen systems since 2014, which aligns with the company's product innovation strategy[146] - Mr. Chen was appointed as an executive director on January 1, 2024, bringing extensive experience in venture capital and media, which may influence future investment strategies[143] - Mr. Fan, with a background in the PLA and experience in enterprise management, was appointed as an executive director, potentially enhancing operational efficiency[156] Corporate Information - The company has a stock code of 02422, indicating its listing status and potential for investment opportunities[152] - The principal banks associated with the company include Industrial Bank Co., Limited and China Construction Bank Corporation, which may provide financial support for future projects[152] - The company website is http://www.regopimc.com, serving as a platform for investor relations and corporate information dissemination[152]

Financial Performance - For the fiscal year ended December 31, 2023, the company's revenue decreased by 25.5% to RMB 191,062,000 compared to RMB 256,591,000 in 2022[3]. - Gross profit for the same period fell by 23.8% to RMB 101,667,000 from RMB 133,458,000 in the previous year[3]. - The company's profit before tax dropped significantly by 81.6% to RMB 14,899,000, down from RMB 81,172,000 in 2022[3]. - Net profit attributable to the owners of the company decreased by 81.7% to RMB 12,558,000 compared to RMB 68,503,000 in the prior year[3]. - Adjusted net profit also saw a decline of 73.3%, falling to RMB 21,713,000 from RMB 81,200,000[3]. - Total revenue decreased by RMB 65.5 million or 25.5% to RMB 191.1 million for the year ended December 31, 2023, reflecting a reduction in revenue from marketing and promotion services by RMB 58.5 million[37]. - Net profit decreased by approximately RMB 55.9 million or 81.7% from about RMB 68.5 million for the year ended December 31, 2022, to about RMB 12.6 million for the year ended December 31, 2023[48]. - The net profit for the year was RMB 12.56 million, down from RMB 68.50 million in the previous year, indicating a decrease of about 82%[162]. Revenue Breakdown - Revenue from marketing and promotional services decreased by 27.6% to approximately RMB 153.1 million, accounting for 80.1% of total revenue[17]. - Online marketing revenue constituted 97.6% of total marketing and promotional services revenue, amounting to RMB 149,369,000[19]. - Revenue from virtual goods procurement and delivery services for the year ended December 31, 2023, was RMB 68.4 million, representing approximately 44.7% of the marketing and promotion services revenue, up from RMB 54.8 million or 25.9% in 2022[24]. - The revenue from tangible goods procurement and delivery services was RMB 18.6 million, accounting for about 12.1% of the marketing and promotion services revenue for the year ended December 31, 2023[27]. - Revenue from IT solution services decreased by 15.5% to RMB 38.0 million for the year ended December 31, 2023, down from RMB 45.0 million in 2022, primarily due to the uncertain regulatory environment in the online gaming industry[36]. - Revenue from lottery-related software systems and equipment solutions was RMB 32,132 million, showing a year-on-year increase of 16.8%[101]. - Revenue from telecom recharge services increased to RMB 21.4 million in 2023, accounting for 31.2% of total revenue from virtual goods procurement and delivery services[117]. Expenses and Costs - Sales costs decreased by RMB 33.7 million or 27.4% to RMB 89.4 million for the year ended December 31, 2023, primarily due to a significant reduction in customer acquisition costs[38]. - Sales and distribution expenses increased by approximately RMB 4.8 million or 60.0% to about RMB 12.8 million for the year ended December 31, 2023, mainly due to the acquisition of ASMKT[42]. - Administrative expenses increased by approximately RMB 16.0 million or 86.0% from about RMB 18.6 million for the year ended December 31, 2022, to about RMB 34.6 million for the year ended December 31, 2023[43]. - R&D expenses rose by approximately RMB 2.1 million or 11.1% from about RMB 18.9 million for the year ended December 31, 2022, to about RMB 21.0 million for the year ended December 31, 2023[44]. - Financing costs increased by approximately RMB 1.0 million or 62.5% from RMB 1.6 million in 2022 to RMB 2.6 million in 2023, driven by new bank loans for business expansion[130]. Assets and Liabilities - As of December 31, 2023, the company had bank borrowings of approximately RMB 156.2 million, an increase from RMB 38.0 million as of December 31, 2022[54]. - The company's debt-to-asset ratio was 39.8% as of December 31, 2023, compared to 12.9% as of December 31, 2022[54]. - Total assets increased to RMB 637.38 million in 2023 from RMB 399.70 million in 2022, representing a growth of approximately 59.6%[81]. - Total liabilities increased significantly, with bank borrowings rising to RMB 156.18 million from RMB 38 million, marking an increase of approximately 312%[164]. Strategic Initiatives - The company acquired 100% of the shares of ASMKT, enhancing its capabilities in virtual goods procurement and delivery services[7]. - The company plans to focus on expanding its market share in welfare and sports lottery sectors in 2024[11]. - Continued investment in lottery-related software and hardware development is aimed at enhancing operational efficiency and market presence across various provinces in China[12]. - The company plans to utilize lottery marketing vouchers as a marketing tool to engage potential clients in 2024[96]. - The company aims to increase its market share in the lottery industry through partnerships with national lottery management centers[93]. - The company is focusing on expanding its service offerings to e-commerce platform operators for physical goods delivery[191]. Compliance and Financial Reporting - The company anticipates that the application of all revised Hong Kong Financial Reporting Standards will not have a significant impact on the consolidated financial statements in the foreseeable future[200]. - The revised standards will come into effect for annual periods beginning on or after January 1, 2024, and January 1, 2025, respectively[200]. - The company is committed to maintaining transparency and accuracy in financial reporting amidst these changes[200]. - The company will continue to monitor the implications of these standards on its financial reporting practices[200].

Revenue Performance - Total revenue for the first half of 2023 was RMB 68,975,000, a decrease of 36.5% compared to RMB 108,591,000 in the same period of 2022[25]. - Revenue from marketing and promotion services was RMB 55,067,000, accounting for 79.8% of total revenue, down from 84.6% in the previous year[25]. - Revenue from virtual goods sourcing and delivery services increased to RMB 28,145,000, representing 40.8% of total revenue, compared to 23.6% in the same period last year[25]. - Revenue from IT solutions services was RMB 13,905,000, which is 20.2% of total revenue, compared to 15.4% in the previous year[25]. - Revenue from lottery-related software systems and equipment solutions increased to RMB 13,339,000, representing 19.4% of total revenue, up from 7.4% in the same period last year[25]. - Revenue from advertising agents decreased to RMB 28,456,000, accounting for 51.7% of marketing and promotion services revenue, down from 80.5% in the previous year[18]. - Revenue from enterprises increased to RMB 26,611,000, representing 48.3% of marketing and promotion services revenue, up from 19.5% in the previous year[18]. - Revenue from marketing and promotion services decreased by 40.0%, from approximately RMB 91.9 million for the six months ended June 30, 2022, to approximately RMB 55.1 million for the period ended June 30, 2023[28]. - Overall revenue decreased by approximately 36.5% for the six months ended June 30, 2023, compared to the same period in 2022, primarily due to a decline in advertisement placement and distribution services[38]. - Revenue from online marketing services accounted for 99.9% of total revenue from marketing and promotion services for the six months ended June 30, 2023, amounting to RMB 55.1 million[32]. Strategic Acquisitions and Plans - The company acquired 100% equity interest in ASMKT on May 31, 2023, to enhance its capabilities in virtual goods sourcing and delivery[15]. - The company plans to expand the type of virtual goods and customer base in the second half of 2023 following the acquisition of ASMKT[15]. - The company aims to maximize cross-segment synergies from strategic investments in marketing and lottery-related software solutions[20]. - The company plans to expand its market presence among the Welfare Lottery and Sports Lottery in the second half of 2023[42]. - The company will continue to develop lottery-related software and hardware to facilitate digital transformation in lottery shops[43]. - The company plans to develop a SaaS enterprise marketing service platform to enhance marketing channels and operational efficiency in lottery retail stores[54]. - The investment in Mingzhi aims to strengthen the company's market presence in the Sports Lottery sector[51]. - The company will focus on strategic investments to maximize synergies across its segments in promotion and marketing services[45]. - The company launched lottery marketing tickets in December 2022, targeting large-scale sales platform customers[48]. Financial Performance and Margins - The gross margin increased from 52.9% for the six months ended June 30, 2022, to 63.0% for the six months ended June 30, 2023, primarily due to higher profit margins from IT solutions and virtual goods services[57]. - Gross profit margin improved from 52.9% in the first half of 2022 to 63.0% in the first half of 2023, primarily due to higher margins in IT solution services[92]. - Net profit margin decreased to 16.6% in the first half of 2023 from 26.7% in the previous year[175]. - Adjusted net profit margin under HKFRS measures fell to 15.8% from 31.6% year-on-year[175]. - Profit for the period decreased by approximately RMB 16.9 million, or 59.5%, from RMB 28.4 million in 2022 to RMB 11.5 million in 2023[118]. - The adjusted net profit for the six months ended June 30, 2023, was RMB 10.9 million, down 63.6% from RMB 29.9 million in the prior year[121]. Cost Management - Total cost of sales decreased by RMB 25.6 million, or 50.0%, from RMB 51.1 million for the six months ended June 30, 2022, to RMB 25.6 million for the same period in 2023[73]. - Traffic acquisition costs decreased from approximately RMB 45.3 million for the six months ended June 30, 2022, to approximately RMB 21.6 million for the same period in 2023, representing a reduction of 52.3%[73]. - Selling and distribution expenses decreased by 17.9% from approximately RMB 4.8 million in 2022 to RMB 3.9 million in 2023[96]. - Administrative expenses increased by approximately RMB 6.9 million, or 98.6%, from RMB 7.0 million in 2022 to RMB 13.9 million in 2023, primarily due to higher employee benefits and professional fees[113]. - Research and development expenses increased by 24.9% from approximately RMB 7.5 million in 2022 to approximately RMB 9.4 million in 2023, attributed to a higher number of employees focused on platform upgrades[98]. Customer and Supplier Concentration - The top five customers accounted for 69.2% of the Group's revenue for the six months ended June 30, 2023, with the largest customer contributing 31.1%[153]. - The top five suppliers represented 73.8% of the total costs of sales for the same period, with the largest supplier accounting for 58.8%[153]. Employee and Financial Ratios - The Group had 215 full-time employees as of June 30, 2023, with the majority based in Hangzhou and Xi'an, China[140]. - Total employee costs for the Group amounted to approximately RMB 20.7 million for the six months ended June 30, 2023, compared to RMB 19.3 million for the same period in 2022, reflecting an increase of 7.2%[124]. - As of June 30, 2023, the Group's gearing ratio was 29.6%, up from 12.9% as of December 31, 2022[148]. - The Group's bank borrowings increased to approximately RMB 90 million as of June 30, 2023, compared to RMB 38 million as of December 31, 2022[149]. - Current ratio decreased to 2.6 times as of June 30, 2023, compared to 3.7 times at the end of 2022[175]. Cash Flow and Capital Commitments - Cash and cash equivalents decreased by RMB 38.6 million from RMB 186.8 million as of December 31, 2022, to RMB 148.2 million as of June 30, 2023, primarily due to the cash consideration paid for the acquisition of ASMKT amounting to RMB 41.8 million[150]. - The Group had capital commitments of RMB 10 million as of June 30, 2023, related to the acquisition of ASMKT[153].

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不 負責，對其準確性或完整性亦不發表任何聲明，並明確表示，概不對因本公告 全部或任何部份內容而產生或因倚賴該等內容而引致的任何損失承擔任何責 任。 本公告載有涉及風險及不明確因素的前瞻性陳述。除過往事實陳述以外的所 有陳述均為前瞻性陳述。該等陳述涉及已知及未知的風險、不明確因素及其他 因素，當中部分並非本公司所能控制，且可導致實際業績、表現或成果與該等 前瞻性陳述所明示或暗示者存在重大差異。 閣下不應依賴前瞻性陳述作為未 來事件的預測。本公司概不承擔任何更新或修訂任何前瞻性陳述的責任，無論 是否由於新資料、未來事件或其他因素所致。 Rego Interactive Co., Ltd （潤歌互動有限公司） （於開曼群島註冊成立的有限公司） （股份代號：2422） 截 至2023年6月30日 止 六 個 月 中 期 業 績 公 告 董事會宣佈本集團截至2023年6月30日止六個月未經審核中期簡明綜合財務業 績，連同截至2022年6月30日止六個月的比較數字。於本公告內，凡提及「我們」 均指本公司，倘文義另有需要，亦指本集團。 財務摘要 ...

Financial Performance - Total revenue increased by 16.9% in 2022, reaching RMB 256.6 million compared to RMB 219.5 million in 2021[10] - Gross profit rose by 21.1% to RMB 133.5 million in 2022, up from RMB 110.2 million in 2021[10] - Profit before income tax increased by 41.8% to RMB 81.2 million, with profit attributable to owners of the company rising by 37.0% to RMB 68.5 million[10] - Other income increased by approximately 83.5% from RMB 7.4 million in 2021 to RMB 13.5 million in 2022, mainly due to an increase in government subsidies[59] - Revenue for the year ended December 31, 2022, was RMB 256.6 million, representing a 16.8% increase from RMB 219.5 million in 2021[191] - Gross profit for 2022 was RMB 133.5 million, up 21.1% from RMB 110.2 million in 2021[191] - Profit for the year attributable to owners of the company was RMB 68.5 million, an increase of 37.0% compared to RMB 50.0 million in 2021[191] Revenue Breakdown - Revenue from marketing and promotion services grew by 29.4% to RMB 211.5 million, accounting for 82.4% of total revenue[19] - Online marketing services revenue reached RMB 208.9 million, representing 98.7% of total revenue from marketing and promotion services in 2022[20] - Revenue from advertisement distribution services reached RMB 133,711,000, accounting for 52.1% of total revenue, up from RMB 107,921,000 in 2021[174] - Revenue from virtual goods sourcing and delivery services increased to RMB 54,777,000, representing a growth of 21.3% year-on-year[174] - Revenue from IT solutions services decreased by 19.2%, from RMB 55.7 million in 2021 to RMB 45.0 million in 2022, primarily due to delays caused by the COVID-19 pandemic[53] - Revenue from advertisement placement services amounted to RMB 14.1 million in 2022, up from RMB 6.2 million in 2021, representing 6.7% of marketing and promotion services revenue[47] - Revenue from advertising distribution services increased from RMB 107.9 million in 2021 to RMB 133.7 million in 2022, accounting for 63.2% of marketing and promotion services revenue[49] Cost and Expenses - Traffic acquisition costs rose by 39.3% to RMB 105.7 million, constituting approximately 85.8% of total cost of sales in 2022[29] - Research and development expenses increased by 1.4% to approximately RMB 18.9 million in 2022[37] - Selling and distribution expenses decreased by approximately RMB 1.6 million, or 16.8%, from RMB 9.6 million in 2021 to RMB 8.0 million in 2022, primarily due to reduced travel and entertainment expenses[85] - Administrative expenses increased by approximately RMB 4.7 million, or 34.0%, from RMB 13.9 million in 2021 to RMB 18.6 million in 2022, mainly due to higher intermediary service fees and professional fees[87] - Finance costs increased by approximately 143.0%, from RMB 0.7 million in 2021 to RMB 1.6 million in 2022, due to higher interest expenses from increased bank borrowings[63] - Income tax expenses increased by approximately RMB 5.4 million, or 74.9%, from about RMB 7.2 million in 2021 to approximately RMB 12.7 million in 2022, with the effective tax rate rising from 12.7% to 15.6%[89] Customer and Supplier Dynamics - The number of customers for advertisement distribution services increased from 9 in 2021 to 16 in 2022, contributing to revenue growth[23] - The number of customers for advertisement placement services increased from 159 in 2021 to 180 in 2022[47] - The top five customers accounted for 66.7% of the revenue for the year ended December 31, 2022, down from 71.5% in 2021, with the largest customer contributing 42.1% of the revenue[80] - The total costs of sales from the top five suppliers represented 77.4% for the year ended December 31, 2022, compared to 74.2% in 2021, with the largest supplier accounting for 61.4% of total costs[81] Strategic Plans and Future Outlook - The company plans to expand online marketing channels and supplier base in 2023, along with potential acquisitions in the marketing sector[6] - The company aims to enhance its lottery business by expanding sales points and establishing new business relationships, particularly focusing on Zhejiang Province[122] - The company aims to strengthen synergies between its marketing services, lottery solutions, and the tobacco industry to enhance user acquisition and retention[123] - The company will increase investment in advertising solutions development to help clients monetize existing user traffic[124] - The reopening of Chinese borders in January 2023 is expected to boost retail sales, positively impacting the company's business[125] - The company will continue to develop its SaaS enterprise marketing platform to adapt to rapid changes in customer advertising needs[125] - The company has maintained stable business relationships with clients and aims to further expand its comprehensive marketing solutions capabilities[125] - The company is committed to strategic investments and acquisitions to enhance its product portfolio and develop future business in the sports and public welfare lottery sectors[122] - The company will closely monitor its liquidity position to ensure sufficient financial resources are available to meet its funding needs[119] Capital and Shareholder Information - The company raised total net proceeds of HK$100.7 million from its IPO on 17 October 2022, after deducting related expenses[113] - The Group's employee costs totaled approximately RMB 39.9 million for the year ended December 31, 2022, up from RMB 33.3 million in 2021[94] - As of December 31, 2022, the Group had interest-bearing borrowings of RMB 38.0 million, an increase from RMB 21.1 million as of December 31, 2021, with the largest portion being unsecured and unguaranteed[72] - As of December 31, 2022, the Group had lease liabilities of RMB 351,000, compared to nil in 2021[72] - The Company adopted a share option scheme on July 27, 2022, to incentivize eligible persons for their contributions, although no options were granted during the year[95] Market and Economic Conditions - The company plans to continue monitoring macroeconomic and socio-political developments that could impact its business in the PRC[164] - The impact of COVID-19 in early 2022 led to a decline in online advertising spending compared to the previous quarter[193] - The company aims to continue expanding its online marketing services as a key growth driver[196]