
Financial Performance - The company's revenue for Q1 2025 was CNY 9,352,165,445.50, representing a 1.78% increase compared to CNY 9,188,402,377.79 in the same period last year[5]. - Net profit attributable to shareholders was CNY 4,592,780,509.90, a slight increase of 0.41% from CNY 4,573,950,129.90 year-on-year[5]. - Total operating revenue for the current period reached ¥9,352,165,445.50, an increase of 1.79% compared to ¥9,188,402,377.79 in the previous period[21]. - Net profit for the current period was ¥4,611,806,061.91, slightly higher than ¥4,578,371,131.94 from the previous period, indicating a growth of 0.51%[22]. - The company’s total comprehensive income for the current period was ¥4,606,167,787.32, compared to ¥4,559,393,068.01 in the previous period, marking an increase of 1.03%[23]. Cash Flow - The net cash flow from operating activities decreased by 24.12% to CNY 3,307,744,331.60, down from CNY 4,359,428,564.46 in the previous year[5]. - Cash flow from operating activities was ¥10,076,988,951.74, down from ¥10,903,313,846.43, a decline of approximately 7.57%[24]. - The net cash flow from investing activities decreased by CNY 60,158,437.67, attributed to increased cash payments for long-term asset investments[10]. - The net cash flow from investing activities was -$82,179,640.70, compared to -$22,021,203.03 in the previous period, indicating a worsening in investment cash flow[25]. - The net cash flow from financing activities decreased by 296.57% to CNY -5,439,119,558.41, mainly due to mid-term dividends and repayment of company bond principal and interest[11]. - The net cash flow from financing activities was -$3,605,087,675.07, a significant decline from a positive cash flow of $1,834,031,883.34 in the previous period[25]. Assets and Liabilities - Total assets at the end of the reporting period were CNY 66,780,933,304.60, a decrease of 2.27% from CNY 68,334,595,564.58 at the end of the previous year[5]. - As of March 31, 2025, the total assets amount to CNY 66.78 billion, a decrease from CNY 68.33 billion at the beginning of the period[17]. - The total current assets decreased from CNY 50.86 billion to CNY 49.40 billion during the reporting period[17]. - Total liabilities decreased from CNY 50.86 billion to CNY 49.40 billion during the reporting period[17]. - Total liabilities decreased to ¥16,476,599,320.99 from ¥20,826,588,928.87, a reduction of approximately 20.00%[22]. - Total equity increased to ¥50,304,333,983.61 from ¥47,508,006,635.71, representing a growth of about 5.75%[22]. Shareholder Information - The total number of ordinary shareholders at the end of the reporting period was 180,122[12]. - The company's cash dividend plan for 2024 is to distribute CNY 13.58 per 10 shares, totaling CNY 1.999 billion (including tax)[15]. Operational Metrics - The weighted average return on equity was 9.48%, down from 10.43% in the same period last year, reflecting a decrease of 0.95%[5]. - The company's inventory as of March 31, 2025, is CNY 13.28 billion, down from CNY 13.39 billion[18]. - The company’s accounts payable decreased from CNY 1.84 billion to CNY 1.53 billion[17]. - The company’s contract liabilities decreased from CNY 3.98 billion to CNY 3.07 billion[17]. - The company’s cash and cash equivalents decreased from CNY 33.58 billion to CNY 33.23 billion[17]. Investment and Expenses - The balance of accounts receivable financing decreased by 33.45% to CNY 602,756,258.64, primarily due to the impact of bill discounting and maturity[9]. - The balance of prepayments increased by 94.95% to CNY 117,619,722.04, mainly due to increased prepayments to advertising suppliers[9]. - Research and development expenses rose to ¥32,435,337.30 from ¥30,290,921.53, reflecting an increase of 7.09%[22]. - The company reported a financial income of ¥179,345,923.67, down from ¥216,342,852.29, indicating a decrease of 17.14%[22].