ELLASSAY(SH:603808)2025-04-28 13:10Revenue and Profitability - The company's revenue for Q1 2025 was ¥690,012,392.30, a decrease of 7.82% compared to ¥748,548,486.02 in the same period last year[7]. - Net profit attributable to shareholders increased by 40.24% to ¥40,944,037.17 from ¥29,194,964.40 year-on-year[7]. - The basic and diluted earnings per share rose by 37.50% to ¥0.11 from ¥0.08 in the previous year[8]. - The weighted average return on equity improved by 0.63 percentage points to 1.63% compared to 1.00% last year[8]. - The total revenue for the company was ¥658.60 million, a decline of 11.34% year-on-year, with a gross margin of 65.91%, down 1.60 percentage points from the previous year[15]. - Net profit for Q1 2025 reached $56.71 million, an increase of 27.3% from $44.52 million in Q1 2024[28]. - Operating profit for Q1 2025 was $74.78 million, compared to $61.93 million in Q1 2024, marking a growth of 20.6%[28]. - The net profit attributable to the parent company shareholders was approximately CNY 40.94 million, an increase from CNY 29.19 million in the previous period, representing a growth of 40.5%[29]. - The total comprehensive income amounted to CNY 55.58 million, compared to CNY 44.30 million in the prior period, reflecting an increase of 25.3%[29]. Cash Flow and Financial Position - The net cash flow from operating activities decreased by 33.34% to ¥72,891,230.91 from ¥109,343,501.16 year-on-year[7]. - The company's cash and cash equivalents decreased to $604.98 million from $641.02 million, a decline of 5.6%[22]. - Accounts receivable decreased to $302.90 million from $361.83 million, a reduction of 16.2%[22]. - Inventory decreased to $740.05 million from $828.07 million, a decline of 10.6%[22]. - Total assets decreased to $4.00 billion from $4.15 billion, a reduction of 3.6%[24]. - Total liabilities decreased to $1.22 billion from $1.42 billion, a decline of 14.1%[24]. - Shareholders' equity increased to $2.79 billion from $2.73 billion, an increase of 2.1%[24]. - The net cash flow from operating activities was CNY 72.89 million, down from CNY 109.34 million, a decrease of 33.3%[32]. - The net cash flow from investing activities was negative at CNY 49.19 million, worsening from a negative CNY 22.65 million in the previous period[33]. - The cash and cash equivalents at the end of the period stood at CNY 599.10 million, a decrease from CNY 585.30 million at the end of the previous period[33]. - The company reported a cash outflow of CNY 58.53 million from financing activities, compared to CNY 65.02 million in the prior period, indicating a reduction of 10.5%[33]. Sales Performance - Online sales growth was strong, with a 26% increase on a comparable basis, and online sales accounted for 18% of total sales, up 4.1 percentage points year-on-year[11]. - Offline sales accounted for 81.90% of total revenue, generating ¥539.41 million, while online sales contributed 18.10% with ¥119.19 million[16]. - Direct stores generated ¥587.59 million in revenue, down 7.17% year-on-year, with a gross margin of 70.87%, an increase of 1.11 percentage points[15]. - The total revenue from distribution stores was ¥71.01 million, down 35.33% year-on-year, with a gross margin of 24.87%[15]. - The company experienced a significant increase in revenue from other brands, with a 211.92% increase in revenue for the "Other" category[14]. - The gross margin for self-portrait was the highest at 82.68%, with a revenue increase of 16.88% year-on-year[14]. Store Management - The total number of stores decreased from 578 to 565, with 3 new openings and 16 closures during the reporting period[13]. - The company closed 13 direct stores during the reporting period, indicating a strategic shift in store management[13]. International Operations - The company plans to continue optimizing its overseas operations and controlling costs to improve profitability in international markets[12].