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雍禾医疗(02279) - 2024 - 年度财报
YONGHE MEDICALYONGHE MEDICAL(HK:02279)2025-04-28 22:15

Business Overview - Yonghe Medical Group is a leading medical group in China specializing in hair-related healthcare services, offering a one-stop service model that includes hair transplant and medical hair care[5]. - The company has successfully established Svenson Medical Hair Care Centers in China and expanded its footprint by acquiring the Hong Kong business of Nu/Hart Hair, enhancing its market presence[5][8]. - Yonghe Medical Group has built a standardized and scalable business model, achieving industry-leading operational capabilities that improve cost control and profitability[9]. - The company collaborates with Class IIIA hospitals and renowned academic institutions to enhance its research and development capabilities[9]. - Yonghe Medical Group is actively promoting the adoption of new technologies, including data analysis and online services, to improve patient care and drive business development[6][9]. - The establishment of a joint hair laboratory with Peking University People's Hospital aims to standardize diagnostic and treatment procedures for hair loss diseases, marking a significant advancement in the industry[5][8]. - The company believes that its pioneering actions will enhance core competitiveness and strengthen its leading position in the hair-related healthcare service industry[8]. - Yonghe Medical Group's focus on innovation and technology positions it for sustained growth in the future[6][9]. - The company has a strong commitment to improving operational efficiency and enhancing patient services through continuous technological advancements[6][9]. - Yonghe Medical Group's strategic acquisitions and partnerships are expected to further solidify its market leadership and expand its service offerings[5][8]. Financial Performance - Revenue from hair transplant services reached RMB1.33 billion, with a 16.3% increase in the number of patients receiving high-end services[22]. - Medical hair care services generated revenue of RMB445.8 million, representing a year-on-year growth of 14.8%, with a repurchase rate of 28.4%[22]. - Total revenue for 2024 was RMB1.80 billion, reflecting a 1.5% increase compared to the previous year[26]. - Gross profit amounted to RMB1.08 billion, with a gross profit margin of 60.1%, an increase of 4 percentage points[26]. - Net loss narrowed to RMB226.6 million, while EBITDA turned positive at RMB141.0 million[26]. - Total assets decreased to RMB1.73 billion from RMB2.44 billion in 2023[22]. - Total equity fell to RMB713.8 million, down from RMB942.3 million in 2023[22]. - Total liabilities decreased to RMB1.01 billion, compared to RMB1.50 billion in 2023[22]. - Average transaction value for hair transplant and medical hair care services increased to RMB22,306 and RMB5,773 respectively[25]. - For the year ended December 31, 2024, the Group's revenue was RMB1,804.5 million, an increase of 1.5% from RMB1,777.3 million in 2023[46]. - Gross profit for the same period was RMB1,084.2 million, up 8.7% from RMB997.2 million in 2023, with a gross profit margin of 60.1%, an increase of 4.0 percentage points from 56.1%[46]. - Revenue from hair transplant services amounted to RMB1,330.7 million, accounting for 73.7% of total revenue[51]. - The number of patients receiving hair transplant surgery was 59,655, with a significant increase of 16.3% in patients receiving the "Yongxiang" service compared to the previous year[51]. - The average spending per hair transplant patient was RMB22,306, slightly up from RMB22,174 in 2023[54]. - Revenue from medical hair care services amounted to RMB 445.8 million, accounting for 24.7% of total revenue for the year ended December 31, 2024[57]. - Average spending per medical hair care patient increased by 17.0% from RMB 4,934 to RMB 5,773 during the reporting period[59]. - The number of patients receiving medical hair care services was 77,222, a slight decrease from 78,687 in the previous year[59]. - The repurchase rate of medical hair care services increased to 28.4%, up from 23.4%[59]. Operational Efficiency - The company is focusing on strategic upgrades from "traffic-driven" to "value creation" in response to new industry trends[29]. - The company streamlined its clinic network by closing inefficient stores, reducing the total number of clinics to 74, and focusing resources on high-potential areas[30]. - As of 2024, the medical team consists of 1,401 members, including 242 doctors, enhancing the quality and professionalism of medical services[30]. - The "Hefan" system has been fully implemented, significantly improving per capita reception efficiency through intelligent management of reception, inventory, and finance[30]. - The company served over 120,000 patients during the reporting period, solidifying its position as the largest hair-related healthcare clinic chain in China[39]. - The company aims to deepen penetration into the women's market and strengthen chain operation capabilities to target high-quality growth[35]. - The focus on technological innovation and quality service aims to provide high-quality and convenient hair-related healthcare solutions[34]. - The company is exploring the operation model of functional small stores to verify the feasibility of a light-asset, high-turnover model[30]. - The company plans to create a "smart medical" benchmark to cover the entire life cycle of hair-related healthcare needs[35]. - The brand matrix includes "Yonghe Medical," "Yonghe Hair Transplant," "Svenson," "Yonghe Fa Zhi Chu," and "Harvard," covering various aspects of hair-related healthcare[38]. Strategic Initiatives - The company emphasizes long-termism to create value for shareholders and society amidst market challenges[36]. - The Group strategically closed and consolidated underperforming stores, enhancing operational efficiency and resource allocation[46]. - The total number of clinics and stores decreased from 88 in 2023 to 74 in 2024, reflecting a focus on core locations[44]. - The number of patients receiving services from business chiefs was 40,710, representing 68.2% of total patients[54]. - The number of patients receiving services from business deans was 15,411, accounting for 25.8% of total patients[54]. - The Group aims to strengthen brand influence through a strategic hierarchical service system in the hair transplant sector[52]. - The female business revenue saw a significant year-on-year increase due to the optimisation of the "Fa Zhi Chu" brand strategy and the establishment of female departments in core clinics[70]. - The group has built a professional medical team consisting of 1,401 members as of December 31, 2024[72]. - The group implemented a "fixed price" pricing strategy to respond effectively to market changes and fluctuations in consumer trends[64]. - The "Good Doctors are Around" initiative was launched to enhance access to high-standard medical services across different regions[64]. - The group upgraded its brand strategy to lead the industry into the hair transplant 3.0 era, focusing on professional training and assessment for physicians[70]. - Strategic cooperation agreements were signed with several pharmaceutical companies to enhance competitiveness in hair loss prevention and control, aiming for innovation in the hair healthcare industry[74]. Technological Advancements - The introduction of an AI hair health self-test tool significantly increased user conversion rates[77]. - The self-developed CRM system "Hefan" achieved full-link automation and intelligent management of leads, improving sales team follow-up efficiency and significantly increasing customer conversion rates[78]. - The Group's digital transformation was completed in 2024, focusing on "data-driven and intelligent collaboration" with the introduction of large language models (LLM)[83]. - The "Hefan" system fully digitizes processes such as patient files and outpatient records, achieving a "paperless" office environment and enhancing operational efficiency[84]. - The Group's marketing strategy integrated multiple channels and touchpoints, resulting in a higher conversion rate while controlling marketing costs[79]. - Collaboration with reputable medical schools and Grade 3A hospitals was strengthened to drive development in the hair healthcare sector through academic seminars and joint research projects[74]. - The Group's initiatives in AI technology led to breakthroughs in smart labelling and scalp image symptom recognition, significantly improving customer satisfaction[83]. - The dual wheel drive model of "group large and middle platforms + regional small and middle platforms" improved user lifecycle management and marketing ROI[77]. - The focus on digitalization and intelligence will drive operational efficiency and innovation, aiming to create an exceptional service experience for consumers[98]. Human Resources and Management - The Group's total bank borrowings decreased to RMB50.1 million in 2024 from RMB152.8 million in 2023[159]. - The gearing ratio improved to 7.0% as of December 31, 2024, down from 16.2% in 2023[174]. - The Group had trade and other payables of RMB149.4 million as of December 31, 2024, compared to RMB210.9 million in 2023[155]. - As of December 31, 2024, the Group had a total of 3,549 employees, including 1,401 in the professional medical team[179]. - Staff costs for the year ended December 31, 2024, were RMB 722.9 million, a decrease from RMB 835.1 million for the year ended December 31, 2023, representing a reduction of approximately 13.4%[179]. - The Group continues to provide competitive compensation packages and diverse training courses to its employees, adhering to industry practices and individual performance[180]. - The Group participates in various employee social security plans, including housing provident fund, pension, medical, maternity, work-related injury, and unemployment insurances, as required by PRC laws[180]. Leadership and Governance - Mr. Zhang Yu, the founder and CEO, has over 19 years of experience in the medical hair care service industry and has led the Group's strategic development since its inception in 2010[186]. - Under Mr. Zhang's leadership, the Group has expanded its business lines to include diagnosis and treatment of various hair-related diseases, hair transplant, and other related services[186]. - Mr. Zhang Hui, the senior vice president, has over 12 years of experience in the industry and has contributed to the Group's steady expansion through optimized supply chain management[192]. - Ms. Han Zhimei, with over 25 years of experience in finance, is responsible for the Group's financial management and has held various senior roles prior to her current position[190]. - The Group has established a management style reflective of the "Yonghe" brand values, achieving numerous prestigious accreditations and recognitions[186]. - Ms. Han has over 25 years of experience in accounting and corporate finance, previously serving as finance director at KR Space and general manager of finance center at CiMing Health Management Group[195]. - Mr. Geng has over 17 years of experience in investment and management, currently providing strategic development advice to the Group[200].