Financial Performance - The company reported a revenue of HK$1.2 billion for the fiscal year ended December 31, 2024, representing a year-over-year increase of 15%[9]. - Revenue for the year ended December 31, 2024, was RMB 4,921,201, a decrease of 4.7% from RMB 5,164,056 in 2023[22]. - Adjusted net loss for 2024 was RMB 918,687, compared to a profit of RMB 20,912 in 2023, reflecting a significant decline in profitability[22]. - Total assets as of December 31, 2024, were RMB 6,165,150, down from RMB 7,540,364 in 2023, indicating a reduction of approximately 18.2%[24]. - Total liabilities decreased to RMB (2,249,018) in 2024 from RMB (2,718,592) in 2023, a reduction of about 17.3%[24]. - The adjusted net profit margin for 2024 was (18.7)%, compared to 0.4% in 2023, indicating a substantial decline in operational efficiency[22]. - The consumer market's weak performance in 2024 led to cautious spending habits among customers, impacting revenue generation[28]. - The introduction of new brands in the freshly-made tea industry intensified competition, further pressuring the Group's store revenues[28]. - The Group recorded revenue of RMB4,921.2 million for the Reporting Period, representing a decrease of approximately 4.7% compared to RMB5,164.1 million in 2023[83]. User Engagement and Market Expansion - User data showed a total of 5 million active users, with a growth rate of 20% compared to the previous year[9]. - The company expects revenue growth to continue at a rate of 10-15% for the next fiscal year, driven by new product launches and market expansion[9]. - The company plans to expand its market presence in Southeast Asia, targeting a 30% increase in market share within the next two years[9]. - The company is exploring partnerships with e-commerce platforms to boost online sales, aiming for a 50% increase in digital revenue[9]. - The number of Nayuki teahouses increased by 143 to 1,798 as of December 31, 2024, with 1,453 self-operated stores and 345 franchise stores[27]. - The Group plans to launch its first "Nayuki green" store in Q1 2025, focusing on healthy light drinks and meals[27]. - The Group plans to expand its franchise business, increasing the number of franchise stores from 81 to 345 by December 31, 2024[53]. Product Development and Innovation - Investment in research and development increased by 25%, focusing on innovative beverage products and technology enhancements[9]. - The company launched three new product lines, which accounted for 10% of total sales in the last quarter[9]. - The company launched 70 new beverages and 55 new baked goods in 2024 to meet diverse customer preferences and strengthen its market position[45]. Financial Management and Costs - Cost of materials amounted to RMB1,809.0 million, representing 36.8% of total revenue, an increase from 32.9% in 2023[88]. - Staff costs amounted to RMB1,434.6 million, representing 29.2% of total revenue for the Reporting Period, an increase from RMB1,403.9 million and 27.2% in 2023[94]. - Depreciation of right-of-use assets was RMB413.2 million, accounting for 8.4% of total revenue, compared to RMB411.6 million and 8.0% in 2023[95]. - Other expenses totaled RMB 496.3 million, accounting for 10.1% of total revenue, an increase from RMB 261.3 million and 5.1% in 2023[116]. Corporate Governance and Management - The company has undergone significant changes in its board of directors, with multiple resignations and appointments in 2024 and 2025[11][12]. - The audit committee is chaired by Ms. Zhang Rui, ensuring compliance and oversight[12]. - The company has a comprehensive corporate governance structure, including various committees for remuneration and nominations[12][13]. - The Board consists of five Directors, including two executive Directors and three independent non-executive Directors[174]. - Mr. Zhao Lin has been the Chairman of the Board and Chief Executive Officer since February 5, 2021, and co-founded the Group in May 2014[178]. Cash Flow and Liquidity - The Group held cash and deposits totaling RMB2,694.2 million as of December 31, 2024, providing sufficient liquidity for business adjustments[81]. - As of December 31, 2024, total cash and cash equivalents were RMB 579.1 million, up from RMB 444.3 million as of December 31, 2023[127]. - The current ratio improved to approximately 2.51 times as of December 31, 2024, compared to approximately 2.27 times as of December 31, 2023[147]. Strategic Initiatives and Future Outlook - The Group aims to focus on a green and healthy strategy by creating high-quality, cost-effective products and innovative brand marketing campaigns in 2025[75]. - The Board is confident that the adjusting measures will yield favorable outcomes for the Group[81]. - The Group continues to expand its operations and enhance its product offerings through strategic initiatives[183].
奈雪的茶(02150) - 2024 - 年度财报