21世纪经济报道记者贺泓源、实习生韦怡琦 下沉市场对国际餐饮品牌越来越重要了。 11月4日，星巴克咖宣布与博裕投资达成战略合作，双方将成立合资企业，共同运营星巴克在中国市场 的零售业务。 根据协议，博裕将持有合资企业至多60%股权，星巴克保留40%股权，并将继续作为星巴克品牌与知识 产权的所有者和授权方，向新成立的合资企业进行授权。基于约40亿美元（不计现金与债务）的企业价 值，博裕将获得其相应权益。星巴克预计其中国零售业务的总价值将超过130亿美元。 另据星巴克披露，新成立的合资企业将继续以上海为总部，管理并运营目前遍布中国市场的8000家星巴 克门店。双方将致力于未来将星巴克在中国的门店规模逐步拓展至20000家。 此外，星巴克提到，博裕相关资源，将有力加速星巴克在中国市场、特别是中小城市及新兴区域的拓 展。 必胜客也在做着类似探索。 11月4日，在业绩会上，百胜中国首席执行官屈翠容表示，必胜客WOW店将重点拓展低线城市。 财报显示，2025年第三季度，百胜中国营收同比增长4%至32亿美元；经营利润同比增长8%至4亿美 元。 分品牌来看，第三季度，肯德基营收同比增长4%至24.04亿美元。门店方面，肯德基 ...

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年10月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 奈雪的茶控股有限公司 呈交日期: 2025年11月3日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 (註1) | | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 02150 | 說明 | | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 5,000,000,000 | USD | | 0.00005 | USD | | 250,000 | | 增加 / 減少 (-) | | | 0 | | | | USD | | 0 | | 本月底結存 | | | 5,000,000,000 | USD | | 0.00005 | USD | | 250,000 | 本月底法 ...

Group 1: Industry Overview - The Chinese light food industry is characterized by a competitive landscape concentrated in economically developed regions with active consumer markets and well-established supply chains [1] - Major listed companies in the light food sector include Nayuki Tea (02150.HK), Three Squirrels (300783.SZ), and others [1] Group 2: Brand Rankings - The top ten brands in the "2025 CNPP Weight Loss Meal Brand List" include Wagas, gaga Fresh Language, and others, indicating a diverse range of offerings in the light food market [3] - The popularity ranking of weight loss meal brands highlights the competitive positioning of various companies, with Wagas and gaga Fresh Language being notable mentions [4][5] Group 3: Company Profiles - Wagas, founded in 1999, is a pioneer in the light food industry, focusing on healthy eating with over 100 stores across major cities [4] - gaga Fresh Language, established in 2010, emphasizes a combination of food and social space, with over 100 locations primarily in first-tier cities [4] - Super Bowl FOODBOWL, launched in 2015, offers a self-service model catering to urban consumers, with a presence in major cities [5] Group 4: Sales Channels - Nayuki Tea has a balanced sales strategy with over 30 dedicated light food stores and a significant number of offline and online outlets [7][8] - Three Squirrels primarily focuses on online sales, while other companies like Liuyuan and KEEP also emphasize online channels [7][8] - Companies like Nayuki Tea and Good Products have a balanced approach, utilizing both online and offline sales channels effectively [7][8] Group 5: Financial Comparison - The light food industry shows significant variation in company performance, with Nongfu Spring leading in revenue at 42.896 billion yuan for 2024, while Baihe shares reported the lowest at 800 million yuan [6]

Core Insights - Nayuki's Tea has successfully entered the U.S. market, opening its first store in Flushing, New York, and achieving sales of 13,000 products and revenue of $87,000 in just three days, setting a record for the brand [1] - The expansion of Chinese tea brands into international markets is becoming a significant growth point, as domestic markets reach saturation [2][3] Industry Trends - The Chinese tea beverage market has shifted from incremental competition to stock competition, with first- and second-tier cities reaching market saturation, prompting brands to seek new growth opportunities [2] - Global consumer demand for fresh experiences and the increasing influence of Chinese culture are facilitating the internationalization of tea brands [2] Challenges in Internationalization - Cultural differences pose a significant challenge for tea brands entering Western markets, where coffee culture is dominant [2][3] - Supply chain management is complex for new tea beverages, which require fresh ingredients and timely production, complicating the establishment of efficient global supply chains [2] Strategies for Market Entry - Brands are adopting various strategies for international expansion, with some focusing on cost-effectiveness in emerging markets, while others emphasize high-end cultural output in developed markets [3] - Balancing localization and standardization is crucial; brands must adapt to local tastes without losing their unique identity [3] Future Directions - For successful global expansion, tea brands need to enhance their cultural storytelling, digital operational capabilities, and integrate sustainable development principles into their business models [4] - The ultimate goal for these brands is not just to open stores abroad but to establish a global narrative around Chinese tea culture [4][5]

Core Insights - The closure of Naixue Life's first store in Shenzhen's Nanshan Coastal City marks a significant shift in the new tea beverage industry, highlighting the challenges of transformation and innovation within the sector [1][9][11] Company Overview - Naixue Life, originally launched as "Naixue Dream Factory" in 2018, aimed to create a multi-functional space combining tea, baking, and retail, becoming a popular destination in Shenzhen [4][8] - The brand transitioned to Naixue Life in 2022, rebranding itself as a "brand co-creation platform" with a focus on shared operations and cross-brand marketing [4][6] Store Performance - The first store experienced initial success, benefiting from the "first store economy" and a large member base, but ultimately faced challenges in shared traffic and high operational costs [6][8] - Naixue has closed 132 direct-operated stores in the first half of 2023, with a total of 1,638 stores as of June 30, 2025, indicating a trend of store closures becoming a norm for the company [8][10] Industry Context - The closure of Naixue Life's first store reflects broader adjustments in the new tea beverage industry, where leading brands face pressures of scale expansion and single-store profitability [9][11] - The competitive landscape has intensified, with brands like Naixue and Heytea expanding into high-end shopping centers while mid-tier brands are diversifying their offerings [9] Strategic Shifts - Naixue has shifted from a fully direct-operated model to a franchise model to reduce costs and improve efficiency, raising concerns about product quality control [9][10] - The company has also attempted to pivot towards health-oriented products, launching new offerings like "Daily Fruit Bottles" and "Fruit Smoothies," but these efforts appear reactive rather than part of a cohesive long-term strategy [9][11] International Expansion - Naixue's first international store opened in Flushing, New York, in October 2025, generating significant initial sales, indicating a potential new growth avenue for the brand [3][10] Future Outlook - The closure of the Naixue Life store serves as a warning for the industry, suggesting that future innovations should focus on core categories and specific consumer needs rather than broad, unfocused concepts [11]

Core Insights - The light food industry is characterized by a well-defined supply chain, with upstream suppliers focusing on packaging, equipment, and raw materials, while the midstream includes various light food products, and downstream sales channels encompass e-commerce, delivery platforms, and physical stores [1][2]. Industry Overview - The upstream of the light food industry includes suppliers such as 富岭股份, 南王科技, 海容冷链, and others, providing packaging, equipment, and raw materials [2]. - The midstream features key players like 奈雪的茶, 三只松鼠, and 良品铺子, which supply a range of light food products [2]. - The industry is concentrated in economically developed regions of China, where consumer markets are active and the supply chain is well-supported [4]. Company Performance - In 2024, 奈雪的茶 is expected to have significant sales of light food products with a strong cost-performance ratio, while 三只松鼠's sub-brand is seeing impressive single product sales [7]. - 康比特's sports nutrition packages are performing well in terms of sales and repurchase rates, and 西麦食品 leads in market share for instant oatmeal on Douyin [7]. Recent Developments - In 2025, 奈雪的茶 launched the "No Sugar Natural Nutrition+" initiative, introducing new light food products and establishing over 30 "奈雪 Green" light food stores in major cities [9]. - 三只松鼠 introduced a low-fat, high-protein meal replacement snack, while 良品铺子 launched a non-fried, reduced-fat crispy biscuit [9]. - 百合股份 targeted women with new product lines, and KEEP initiated collaborations to promote a "food and exercise" approach [9].

Core Viewpoint - The Hong Kong stock market has seen a decline in new consumption concept stocks, with several companies experiencing significant drops in their stock prices [1][2]. Group 1: Stock Performance - Wei Long Mei Wei (卫龙美味) fell by 6.72%, with a latest price of 12.220 and a market capitalization of 29.709 billion [2]. - Bluestone (布鲁可) decreased by 5.91%, priced at 97.950, with a total market value of 24.37 billion [2]. - Naixue's Tea (奈雪的茶) dropped by 5.65%, trading at 1.170, and has a market cap of 1.995 billion [2]. - Hu Shang A Yi (沪上阿姨) saw a decline of 5.57%, with a price of 111.900 and a market capitalization of 11.772 billion [2]. - Miniso (名创优品) decreased by 5.51%, priced at 41.880, with a total market value of 51.164 billion [2]. - Pop Mart (泡泡玛特) fell by 5.14%, trading at 273.400, with a market cap of 367.161 billion [2]. - XPeng Motors (小鹏汽车-W) decreased by 4.77%, with a latest price of 78.850 and a market capitalization of 150.328 billion [2]. - Mixue Group (密雪集团) dropped by 4.68%, priced at 423.400, with a market cap of 160.731 billion [2]. - Gu Ming (古茗) saw a decline of 4.66%, trading at 24.120, with a total market value of 57.362 billion [2]. - Shangmei Co., Ltd. (上美股份) decreased by 4.74%, with a price of 95.550 and a market capitalization of 38.039 billion [2].

Group 1: Heart Disease Medical Devices - Haitong International maintains an "outperform" rating for Xintai Medical, with a target price of HKD 28.94, highlighting its leadership in congenital heart disease intervention devices and a projected revenue growth of 32.4% year-on-year for H1 2025 [1] Group 2: Express Delivery Services - CITIC Securities maintains a "buy" rating for Jitu Express, noting a 23.1% year-on-year increase in parcel volume in Q3, with Southeast Asia's growth rate reaching 78.7%, driven by cost and efficiency advantages [2] - Shenwan Hongyuan also maintains an "accumulate" rating for Jitu Express, reporting a market share increase to 32.8% and a recovery in domestic express delivery prices, despite a downward revision in profit forecasts [3] Group 3: Healthcare and Medical Services - CITIC Jiantou maintains a "buy" rating for China Resources Medical, indicating that while H1 2025 performance may be pressured by declining average medical insurance fees, the company holds a solid regional leadership position [4] - CITIC Jiantou also maintains a "buy" rating for Weitai Medical, projecting a 63.1% year-on-year revenue growth for H1 2025, with significant narrowing of losses and potential for breakeven by year-end [5] Group 4: Consumer Goods and Retail - Guosen Securities maintains an "outperform" rating for Shangmei Co., with a target price of HKD 120.9, emphasizing strong growth in net profit at a compound annual growth rate of 130% from 2022 to 2024 [6] - Huaxin Securities maintains an "accumulate" rating for Nayuki Tea, benefiting from demand catalyzed by Meituan's delivery subsidies and seasonal effects, with improved profitability through product innovation [7] - Huaxin Securities also maintains a "buy" rating for Wugu Mofang, reporting a 14% revenue growth and an 18% net profit increase for H1 2025, driven by strong performance in offline channels [8] Group 5: Food and Beverage - Guangda Securities maintains an "accumulate" rating for Xiaocaiyuan, noting its position as a leading casual dining chain with a customer price range of HKD 50-70, and plans to expand to 1,000 stores by the end of 2026 [10] - Xibu Securities initiates coverage on China Resources Beverages with an "accumulate" rating and a target price of HKD 15, highlighting a market share of 32.7% and improvements in gross margin through increased self-production [11]

Group 1 - The article highlights new product launches in the baking industry, showcasing various innovative items from different brands [2][4][5][6][7][10][11][12][15][18][21][23][26][29][32][35][37][40][42][45][47][49][52][55][57][60][62][64][67][70][72][75][79][80][82][85][86][89][92][96][100][105][107][111][113][115][118][121][123][125][130][132][134][136][139][141][144][145][147][149][150][152][155][159][161][162][163][164][165][166][167][168][169][171][172][173][175][177][179][182] Group 2 - The article discusses the rise of supermarket baking and the competition among chain bakeries, indicating a shift in consumer preferences and market dynamics [182] - It mentions the importance of fresh ingredients and innovative techniques in the baking sector, emphasizing the need for differentiation in a competitive landscape [182] - The article also touches on the challenges faced by bakeries, including closures and the need for operational efficiency to remain profitable [182]

Group 1: Market Performance - Tea beverage stocks are performing strongly, with notable increases: Gu Ming up 13.51% to HKD 24.36, Nai Xue's Tea up 6.45% to HKD 1.32, and Mi Xue Group up 6.28% to HKD 426.4 [1] - The surge in sales is attributed to the upcoming "Double Festival" in 2025, which is expected to boost foot traffic in tea beverage stores due to the "holiday economy" and travel trends [1] Group 2: Sales Growth - Cha Bai Dao reported a nearly 2800% increase in sales at scenic area stores, with popular "autumn appreciation" cities like Nanjing and Guilin seeing sales growth exceeding 600% [1] - Ba Wang Tea Ji also experienced significant sales increases in transportation hubs and popular tourist cities, with some stores in Shanghai, Sichuan, and Guangzhou averaging over 2500 cups sold daily [1] Group 3: Nai Xue's Expansion - Nai Xue's Tea has seen a surge in domestic orders, with many stores reporting over 700% growth compared to pre-holiday levels, particularly in tourist cities like Chengdu and Dalian [2] - The company has recently opened its first store in the United States, generating nearly USD 87,000 (approximately RMB 620,000) in sales within three days and selling around 13,000 products, setting a record for new store openings [2] - Nai Xue's second U.S. store is confirmed to be located in the core commercial area of Long Island, New York, and is expected to open soon [2]