最近几年，只要说起餐饮茶饮市场，几乎大家都在说的就是低价策略，这些年在行业内卷的情况下，各 家企业都在纷纷用降价的方式来提升自己的市场优势，就在最近餐饮茶饮集体涨价的消息传来，让人不 禁想问为啥低价策略都失效了？ 据21世纪经济报道的消息，肯德基、麦当劳接连涨价的同时，萨莉亚以及多家咖啡茶饮品牌都在或明或 暗地调整价格。 二、为啥大家都放弃了低价策略？ 这仅仅是一个缩影，实际上，除了水果，茶叶、牛奶、包装材料等原材料的价格也都在不同程度上有所 上升。对于餐饮茶饮企业来说，原材料成本的增加直接压缩了利润空间。为了维持正常的经营运转，保 障产品和服务的质量，涨价成为了一种必然的选择。毕竟，企业不可能长期承受亏损经营，只有通过合 理的价格调整，才能在一定程度上缓解成本压力，确保自身的生存和发展。 此次肯德基中国的调价，就是直接针对外卖。1月26日，肯德基中国宣布对旗下外送产品价格进行小幅 调整，平均上涨0.8元，堂食价格保持不变。 针对此次调价，肯德基方面回应称，此举是应对运营成本变化的正常市场行为，旨在维持稳定健康经 营，同时明确"疯狂星期四""周末疯狂拼""OK餐三件套"等热门优惠套餐价格保持不变。 无独有偶， ...

作为奈雪2026年核心战略落地的关键，奈雪"纤·Studio店"独家上线6款"低GI&多纤"核心产品，涵盖多纤 蔬果昔与低GI多纤果蔬茶两大品类，"更多纤维，更慢升糖"精准击中消费者对于健康慢升糖的需求。此 外，门店同步上线鲜果希腊酸奶昔、康普茶特调、径山千目抹茶、鲜果咖啡系列等多元饮品，以及10 款"半糖生甜甜圈"烘焙产品——糖量减少50%以上，采用天然食材，实现"健康与美味兼得"。 奈雪的茶全新门店"纤·Studio店"今日在深圳海岸城开启试营业。作为奈雪深耕健康赛道与场景创新的双 重标杆，该门店不仅独家首发"低GI&多纤"全新产品系列，更以"Nature+Art+Imagination"为核心理念， 打造集自然健康、艺术美学与松弛社交于一体的沉浸式茶饮空间。值得一提的是，该门店以低GI&多纤 控糖为健康产品创新特色，"更多纤维，更慢升糖"有望引领茶饮行业新的健康风向标。 ...

全新店型"奈雪纤.Studio店"重构茶饮消费场景 此次亮相的奈雪纤.Studio店，是奈雪对茶饮消费场景的深度革新。项目负责人表示"我们根据市场洞察 和数据梳理，发现42%消费者渴望独特健康记忆点，38%期待社交与疗愈兼具的第三空间"，基于此， 门店以"自然植愈力+艺术趣味感+松弛生活感"为三大核心基因，将空间打造成"可逛、可坐、可沉浸"的 生活美学载体。 2026年2月10日，健康茶饮领导者奈雪的茶(02150)全新门店"纤.Studio店"在深圳海岸城开启试营业。作 为奈雪深耕健康赛道与场景创新的双重标杆，该门店不仅独家首发"低GI&多纤"全新产品系列，更 以"Nature+Art+Imagination"为核心理念，打造集自然健康、艺术美学与松弛社交于一体的沉浸式茶饮空 间。值得一提的是，该门店以低GI&多纤控糖为健康产品创新特色，"更多纤维，更慢升糖"有望引领茶 饮行业新的健康风向标。 战略产品首发：低GI&多纤系列引领健康茶饮新风向 作为奈雪2026年核心战略落地的关键，奈雪纤.Studio店独家上线6款"低GI&多纤"核心产品，涵盖多纤 蔬果昔与低GI多纤果蔬茶两大品类，"更多纤维，更慢升糖"精 ...

智通财经APP获悉，2026年2月10日，健康茶饮领导者奈雪的茶(02150)全新门店"纤·Studio店"在深圳海 岸城开启试营业。作为奈雪深耕健康赛道与场景创新的双重标杆，该门店不仅独家首发"低GI&多纤"全 新产品系列，更以"Nature+Art+Imagination"为核心理念，打造集自然健康、艺术美学与松弛社交于一体 的沉浸式茶饮空间。值得一提的是，该门店以低GI&多纤控糖为健康产品创新特色， "更多纤维，更慢 升糖"有望引领茶饮行业新的健康风向标。 战略产品首发：低GI&多纤系列引领健康茶饮新风向 作为奈雪2026年核心战略落地的关键，奈雪 纤·Studio店独家上线6款"低GI&多纤"核心产品，涵盖多纤 蔬果昔与低GI多纤果蔬茶两大品类，"更多纤维，更慢升糖"精准击中消费者对于健康慢升糖的需求。 其中，"低GI&多纤果蔬茶系列"推出多纤·瘦瘦小绿瓶、多纤·超C小橙瓶、多纤·焕新小红瓶，通过科学 食材搭配降低升糖指数，搭配奈雪经典茶底，实现"低GI慢升糖+蔬果纤维"双重buff，适配控糖人群日 常需求。"多纤蔬果昔"系列包含超能·羽衣牛油果昔、醒味·薄荷青苹果昔 、活力·姜黄凤梨果昔，采用鲜 果 ...

Core Viewpoint - The launch of the "Spring Festival 30 Billion Free Order" campaign by Qianwen APP has led to a massive surge in orders for milk tea shops, resulting in over 10 million orders within just 9 hours, significantly impacting the tea beverage industry and stock prices of related companies [1][6][12]. Group 1: Impact on the Milk Tea Industry - The Qianwen APP's free order card can be used in over 300,000 milk tea shops nationwide, including popular brands like Mixue Ice Cream, Luckin Coffee, and Nayuki [3][6]. - Many stores reported overwhelming order volumes, with some locations experiencing a tenfold increase in orders compared to normal days, leading to operational challenges [6][22]. - The stock prices of several tea beverage companies rose significantly, with Gu Ming increasing over 5% and Cha Bai Dao rising over 4% following the campaign [6][12]. Group 2: Historical Context and Comparison - This event follows a similar "takeout war" that occurred in July 2025, where tea beverage shops also faced an unprecedented surge in orders, leading to operational chaos and complaints from staff [7][10]. - The previous "takeout war" resulted in a 50% increase in orders for some brands, highlighting the volatility and challenges faced by the industry during such promotional events [7][10]. Group 3: Consumer Behavior and Market Dynamics - The milk tea market in China is projected to reach 354.72 billion yuan by 2024, with a growth rate of 6.4%, indicating a strong consumer base primarily consisting of young women and white-collar workers [16][18]. - Milk tea's low decision-making cost and high repurchase rate make it an attractive product for platforms looking to engage users, as it serves as a low-cost method to acquire and retain customers [16][21]. Group 4: Operational Challenges - The sudden influx of orders during the Qianwen APP campaign led to significant operational strain on milk tea shops, with many unable to meet the demand due to insufficient staffing and supply chain issues [22][23]. - Customer experiences were negatively impacted, with reports of long wait times and order inaccuracies, which could harm long-term customer trust and repeat business [23][25].

Core Viewpoint - The article discusses the recent surge in orders for milk tea shops due to the "AI War" initiated by the Qianwen APP, which offered a massive promotion leading to over 10 million orders in just 9 hours, highlighting the intense competition in the food and beverage industry and the challenges faced by businesses in managing such demand [5][7][21]. Group 1: AI War and Its Impact - The Qianwen APP launched a "Spring Festival 3 billion free orders" campaign, resulting in a nationwide frenzy for milk tea, with major brands like Mixue Ice City and Luckin Coffee participating [6][7]. - Within 9 hours of the campaign, over 10 million milk tea orders were placed, causing stock prices of several tea brands to rise significantly, with Gu Ming increasing over 5% to reach a record high [7]. - The article notes that this is the second major order surge within a year, indicating a pattern of intense promotional activities in the restaurant industry [8]. Group 2: Previous Delivery Wars - The article references a previous "Delivery War" that occurred on July 5, 2025, which also resulted in overwhelming order volumes, with some stores reporting a 230% increase in orders compared to normal [9][10]. - Following the Delivery War, many restaurant operators expressed concerns about the sustainability of such high demand and the negative impact on service quality [10][12]. - Regulatory actions were taken to address the chaotic competition in the delivery sector, aiming to create a healthier market environment for the restaurant industry [11][12]. Group 3: Characteristics of the Milk Tea Market - The milk tea market is characterized by its ability to attract young consumers, with a projected market size of 354.72 billion yuan in 2024, growing at 6.4% annually [17]. - The consumer base primarily consists of young women aged 22-30, with a high frequency of purchases, making milk tea a low-cost, high-repurchase category [17][18]. - The efficiency and high turnover of milk tea shops make them attractive to platforms seeking to acquire users at a lower cost [19]. Group 4: Financial Implications for Businesses - Despite the surge in orders, the profitability of milk tea shops remains challenging, as the sudden influx of orders can overwhelm staff and disrupt service quality [21][22]. - Many businesses struggle to manage the increased demand, leading to longer wait times and potential customer dissatisfaction, which can harm long-term customer loyalty [23][25]. - The article emphasizes the need for businesses to balance leveraging platform promotions for growth while maintaining their operational integrity and customer experience [27].

这次活动中，千问App还在官方微博与多个新茶饮品牌互动，包括古茗、茶百道、沪上阿姨、奈雪的 茶、霸王茶姬等。虽然有的新茶饮品牌没有在微博等层面互动，但消费者依然可以通过千问获得的免单 卡进行下单，用户领取的免单卡可在全国超过30万家奶茶店使用。本次活动中，所有用户更新千问App 后，能无门槛获得一张25元免单卡，不仅能免单喝奶茶，还能通过淘宝闪购买年货、点外卖。用户获取 免单卡后，可直接在对话框说出想喝的奶茶名字，然后选择商品，提交下单支付时，免单卡会自动减免 25元。 一家霸王茶姬门店表示，今天用户通过千问App下单的热情较高，白天已经积累了500多单。由于订单 量突然加大，店里的牛奶原料已经用完，正在等待补充，因此目前已经无法下单相关产品。蜜雪冰城的 一家门店也表示，上午突然来了很多的订单，下午这会儿好多了，目前可以正常下单。 爷爷不泡茶一家门店表示，今天外卖的订单量激增，外卖订单的提示音一直响个不停，前台打印机不断 出单。店员们各自负责一个环节，埋头做事，相互配合得很流畅。虽然忙碌，不过经过数智化、标准化 作业，保障每一杯饮品的品控稳定，符合消费者的个性化口味需求。外卖取餐台边，爷爷不泡茶员工根 据标签 ...

Group 1 - Lee & Man Paper (02314) has seen its stock price rise by over 30% year-to-date, with expected profits of approximately HKD 1.88 billion to HKD 2.00 billion in 2025, representing a year-on-year growth of 38% to 47% due to increased marginal profits [1] - Soundon Technology (02495) shares rose over 8.8% after winning a contract worth nearly RMB 300 million for an AI project in Sichuan province [1] - Zhongxin Innovation (03931) stock increased by over 3.8%, with a reported 630% year-on-year growth in commercial battery deliveries in January 2026, indicating a strong market strategy and capacity layout [1] Group 2 - Tea stocks experienced a rise, with Gu Ming (01364) up 4.12%, Cha Bai Dao (02555) up 3.74%, and others benefiting from a promotional campaign offering free milk tea at over 300,000 stores nationwide [2] - Innovent Biologics (09969) shares surged over 11% after announcing expected revenues of RMB 2.37 billion in 2025, a 134% increase, and a projected net profit of around RMB 630 million [2] - Jun Da Holdings (02865) rebounded over 4.6% following news of the U.S. Federal Communications Commission accepting SpaceX's data center application [2] Group 3 - Li Auto-W (02015) shares rose over 5.3% as the CEO teased the new Li L9 model, emphasizing the importance of AI in enhancing vehicle value [3] - JX International Resources (03858) saw a stock increase of over 4.6% as tungsten prices reached a recent high of CNY 1,545,000 per ton, up CNY 25,000 from the previous trading day [3] - Nine Dragons Paper (02689) shares increased by over 5.7% after announcing a profit forecast for FY26H1 of CNY 2.15 billion to CNY 2.25 billion, a year-on-year growth of 216% to 231% [3] Group 4 - Long Resources (01712) stock surged over 35%, reaching a historical high, with expected after-tax profits of AUD 58 million to AUD 62 million for the year ending December 31, 2025, a significant increase from AUD 12.9 million in the previous year [4] Group 5 - Forgent Power Solutions (FPS.US) debuted on the U.S. stock market with a closing increase of 7.41%, focusing on power solutions for data centers [5] - Bob's Discount Furniture (BOBS.US) also entered the market, with a slight increase of 0.12%, managing 206 showrooms across 26 states and projecting revenues of USD 2.32 billion for FY2025 [5] Group 6 - Eikon Therapeutics (EIKN.US) fell over 16.67% on its Nasdaq debut, focusing on cancer therapies with a candidate drug in mid-stage trials [6] - Cryptocurrency stocks saw significant declines, with Hut 8 (HUT.US) down 17.89% and others following suit amid a Bitcoin sell-off, which dropped nearly 10% [6] Group 7 - Major U.S. indices opened lower, with the Nasdaq down 1.6%, and notable tech stocks like Amazon (AMZN.US) and Tesla (TSLA.US) also declining [7] - Estée Lauder (EL.US) dropped nearly 19.19% despite meeting sales expectations, reflecting market volatility [7] Group 8 - NIO (NIO.US) shares rose 5.86% after announcing an expected adjusted operating profit of between RMB 700 million and RMB 1.2 billion for Q4 2025, marking its first quarterly adjusted operating profit [8] - Hims & Hers Health (HIMS.US) initially surged nearly 14% before closing down 3.77%, launching a new generic medication at a competitive price [9] - Qualcomm (QCOM.US) fell 8.46% amid concerns over weak earnings forecasts related to chip shortages affecting smartphone demand [9]

银河证券此前指，考虑阿里此前官宣2026年将为争夺即时零售市场份额继续投入大量资源，预计外卖补 贴退坡幅度将好于市场预期。国金证券认为，在行业集中度持续提升、同质化竞争加剧的趋势下，具备 供应链规模化、能够精准快速捕捉用户需求的产品优势、品牌优势的头部连锁品牌，在拓店和单店运营 中将占据明显优势。 茶饮股震荡走高，截至发稿，古茗(01364)涨5.48%，报31.2港元；茶百道(02555)涨3.9%，报6.66港元； 沪上阿姨(02589)涨2.42%，报88.7港元；奈雪的茶(02150)涨0.93%，报1.09港元。 消息面上，今日，"千问春节请客计划"正式上线，首轮免单活动送奶茶。根据千问官方介绍，首轮免单 卡可在全国30多万家奶茶店使用，奶茶店品牌包括喜茶、奈雪、瑞幸、一点点、霸王茶姬和古茗等。据 悉，此次千问30亿春节请客计划，在阿里历史上的春节活动中投入最大，在今年春节大厂AI大战中投 入金额也最高。数据显示，活动上线不到3小时，通过千问App下单的奶茶已超过100万单。 ...

Core Viewpoint - The tea beverage stocks are experiencing a notable increase, driven by the launch of the "Qianwen Spring Festival Treat Plan," which offers free milk tea and is expected to significantly boost sales in the sector [1] Group 1: Stock Performance - Gu Ming (01364) shares rose by 5.48%, reaching HKD 31.2 [1] - Cha Bai Dao (02555) shares increased by 3.9%, reaching HKD 6.66 [1] - Hu Shang A Yi (02589) shares grew by 2.42%, reaching HKD 88.7 [1] - Nai Xue's Tea (02150) shares saw a slight increase of 0.93%, reaching HKD 1.09 [1] Group 2: Market Activity - The "Qianwen Spring Festival Treat Plan" has launched with a first round of free milk tea, applicable at over 300,000 tea shops nationwide, including brands like Heytea, Nai Xue, Luckin, and Gu Ming [1] - The plan represents the largest investment in Alibaba's history for a Spring Festival activity, with a total budget of 3 billion [1] - Within three hours of the launch, over 1 million milk tea orders were placed through the Qianwen App [1] Group 3: Industry Insights - Galaxy Securities anticipates that Alibaba will continue to invest heavily in the instant retail market, predicting that the decline in delivery subsidies will be less severe than market expectations [1] - Guo Jin Securities notes that leading chain brands with advantages in supply chain scalability and the ability to quickly capture user demand will have a significant edge in store expansion and single-store operations amid increasing industry concentration and intensified competition [1]