南极电商(002127) - 2025 Q2 - 季度业绩预告

Nanji E-commerce 2025 Semi-Annual Performance Forecast Nanji E-commerce forecasts a significant H1 2025 net profit decline, turning to a loss after non-recurring items, driven by strategic sales investments Performance Forecast Overview The company forecasts a substantial H1 2025 net profit decline, with net profit after non-recurring items turning to a loss Performance Estimates | Item | Current Period (2025H1) | Prior Period (2024H1) | YoY Change | | :--- | :--- | :--- | :--- | | Net Profit Attributable to Shareholders of Listed Company (million yuan) | Profit: 12 – 18 | Profit: 77.905 | Decrease: 76.89% - 84.60% | | Net Profit After Deducting Non-Recurring Gains and Losses (million yuan) | Loss: 7 – 13 | Profit: 68.5964 | Decrease: 110.20% - 118.95% | | Basic Earnings Per Share (yuan/share) | Profit: 0.0051 – 0.0076 | Profit: 0.0325 | - | Communication with Accounting Firm The company pre-communicated the performance forecast with its accounting firm, confirming no disagreements, though the data is preliminary and unaudited - The performance forecast data is a preliminary estimate by the company's finance department, unaudited, but pre-communicated with the accounting firm with no disagreements[2] Analysis of Performance Change Reasons Performance decline stems from increased strategic sales expenses for brand promotion during the company's self-operated transformation, with profitability expected to improve as the expense ratio narrows - The main reason for the performance decline is the company's strategic increase in brand promotion investments (e.g., Focus Media elevator media cooperation, traffic acquisition marketing) during its self-operated transformation, leading to a significant year-over-year increase in sales expenses and short-term profit pressure[3] - The company states that despite the short-term profit impact, the sales expense ratio has narrowed compared to 2024, and profitability is expected to gradually improve with business scale growth and optimized expense control[3] Risk Warning The company warns this performance forecast is preliminary, with final data subject to the 2025 semi-annual report, advising investors to be aware of risks - This performance forecast is preliminary data, and the final figures will be based on the company's disclosed 2025 semi-annual report, so investors are advised to exercise caution[4]