富安娜(002327) - 2025 Q2 - 季度业绩预告

Foorena 2025 Semi-Annual Performance Forecast Key Performance Indicators Forecast The company anticipates a year-over-year decline in its 2025 first-half performance, with net profit attributable to shareholders expected to fall by 44.96% to 58.72% 2025 Semi-Annual Performance Forecast | Item | Current Period (2025H1) | Prior Period (2024H1) | | :--- | :--- | :--- | | Net Profit Attributable to Shareholders of the Listed Company | Profit: 90.00 million yuan – 120.00 million yuan | Profit: 218.01 million yuan | | Year-over-Year Change | Decrease 44.96% - 58.72% | - | | Net Profit Excluding Non-Recurring Items | Profit: 80.00 million yuan – 105.00 million yuan | Profit: 193.01 million yuan | | Year-over-Year Change | Decrease 45.60% - 58.55% | - | | Basic Earnings Per Share | Profit: 0.11 yuan/share – 0.14 yuan/share | Profit: 0.26 yuan/share | Data Audit Status The company states that the performance forecast data is a preliminary financial department calculation and has not yet been audited by an accounting firm - The performance forecast data represents preliminary calculations by the company's finance department and has not been audited by an accounting firm[3] Explanation of Performance Changes The company attributes the performance decline to significantly reduced operating revenue, a temporary sacrifice in gross margin for inventory clearance, and increased selling expenses due to channel expansion and online competition Operating Revenue Decline The projected 12.05% to 19.70% year-over-year decrease in 2025 first-half operating revenue is the primary driver of net profit decline, stemming from reduced offline sales and proactive control of shipments to aid franchisee inventory digestion Operating Revenue Forecasted Change | Metric | Period | Amount/Change | | :--- | :--- | :--- | | Operating Revenue | 2025 H1 Forecast | 1,050.00 million yuan - 1,150.00 million yuan | | Year-over-Year Change | Compared to Prior Period | Decrease 12.05% - 19.70% | - Revenue decline is due to decreased daily sales and promotional output from offline terminals, extended inventory turnover cycles for franchisees, and the company's proactive control of shipments to facilitate channel inventory digestion[4][5] Gross Margin Decline The company's strategic adjustments to product mix and accelerated inventory clearance efforts have temporarily reduced gross margin, negatively impacting net profit - The company proactively implemented strategies to adjust product mix and accelerate inventory clearance, leading to a short-term decline in gross margin[5] Selling Expenses Increase Selling expenses increased due to higher fixed costs from new offline stores still in their cultivation phase and increased online promotion expenses with lower traffic conversion rates amid intensified e-commerce competition - Offline channels experienced increased fixed costs such as store rent and depreciation due to terminal network adjustments and image upgrades in 2024, with new stores still in their cultivation period, resulting in a short-term mismatch between expenses and revenue[5] - Online channels faced intensified e-commerce platform competition, leading to increased promotion and platform fees, alongside a lower traffic conversion rate compared to the prior year[5] Risk Warning The company reiterates that this performance forecast is preliminary and unaudited, advising investors to exercise caution and be aware of investment risks, with final financial data subject to the official 2025 semi-annual report - The company advises investors that specific financial data will be based on the upcoming 2025 semi-annual report, urging caution regarding investment risks[6]