艾德韦宣集团(09919) - 2025 - 中期业绩

Company Overview and Performance Highlights Interim Dividend The company declared an increased interim dividend of 2.3 HK cents per share for 2025, payable in September, reflecting a higher payout than the previous year Interim Dividend Overview | Metric | 2025 Interim | 2024 Interim | | :--- | :--- | :--- | | Dividend Per Share (HK cents) | 2.3 HK cents | 2.0 HK cents | | Total Amount (HKD) | Approx. 17,129,000 HKD | - | | Payment Date | September 19, 2025 | - | | Record Date | September 11, 2025 | - | Performance Review Despite global economic uncertainties, the Group achieved robust H1 2025 performance with a slight revenue decrease but significant net profit growth and improved gross profit margin - The Group is a leading pan-fashion brand marketing group in Greater China, focusing on experiential marketing, digital marketing and promotion, and IP expansion services, with a 13.8% market share in Greater China's high-end fashion brand experiential marketing market in 2024[5] 2025 Interim Core Financial Performance | Metric | 2025 Interim (RMB million) | 2024 Interim (RMB million) | Y-o-Y Change | | :--- | :--- | :--- | :--- | | Revenue | 311.7 | 316.4 | -1.5% | | Net Profit | 35.1 | 30.2 | +16.2% | | Gross Profit Margin | 33.7% | 32.7% | +1.0 percentage points | - The Group successfully mitigated external pressures and enhanced profitability through strategic cost optimization and operational adjustments[6] Macroeconomic and Market Environment In H1 2025, global and Chinese luxury markets faced macroeconomic challenges, leading to weakened consumer confidence and sales contraction, while market structure shifted with increased competition and diversified consumer preferences - Global luxury sales are projected to contract by 2%-5% for the full year, with the Chinese market slowing due to weak real estate and exchange rate fluctuations, impacting consumer confidence[8] - Chinese consumers are more cautious in luxury purchases, influenced by price sensitivity, brand value, and cultural relevance[8] - The Chinese luxury market structure is shifting, with intense brand competition and diversified consumer preferences; brands integrating local culture and precise strategies show strong performance[9] Outlook The Group anticipates a stable and improving Chinese economy in H2 2025, planning to integrate experiential and digital marketing into a one-stop platform and selectively expand services to new brand categories - China's economy is expected to stabilize and improve in the second half, with consumption policies gradually revitalizing the market and creating growth opportunities for the industry[10] - The Group will integrate experiential and digital marketing to create a one-stop service platform, utilizing data-driven insights and immersive marketing approaches[10] - The Group will selectively expand its services in sports fashion, beauty, and high-end Chinese brands, and assist Chinese brands in international expansion[11] Business Review Geographical Review In H1 2025, the Group's revenue primarily originated from Mainland China, accounting for 97.0% of total revenue with year-on-year growth, while contributions from Hong Kong and Singapore decreased to 3.0% Revenue Breakdown by Region | Region | 2025 (RMB thousand) | 2025 (%) | 2024 (RMB thousand) | 2024 (%) | | :--- | :--- | :--- | :--- | :--- | | Mainland China | 302,187 | 97.0% | 288,530 | 91.2% | | Hong Kong & Singapore | 9,471 | 3.0% | 27,831 | 8.8% | | Total | 311,658 | 100.0% | 316,361 | 100.0% | Business Segment Review In H1 2025, experiential marketing generated RMB 246.3 million, digital marketing and promotion RMB 65.2 million, and IP expansion RMB 0.2 million, with strong growth in digital marketing offsetting a significant decline in IP expansion Revenue by Service Line | Service Line | 2025 (RMB million) | 2024 (RMB million) | Y-o-Y Change | | :--- | :--- | :--- | :--- | | Experiential Marketing | 246.3 | 257.5 | -4.3% | | Digital Marketing and Promotion | 65.2 | 48.9 | +33.3% | | IP Expansion | 0.2 | 9.9 | -98.0% | | Total | 311.7 | 316.3 | -1.5% | Experiential Marketing Experiential marketing remains the Group's core business, contributing 79.0% of total revenue despite a 4.3% decrease to RMB 246.3 million, as the Group adapts to client preferences for integrated marketing solutions - The Group remains the largest high-end fashion brand experiential marketing service provider in Greater China, with a 13.8% market share in 2024[16] - Experiential marketing revenue decreased by 4.3% year-on-year to RMB 246.3 million, yet still accounted for 79.0% of total revenue[18] - The revenue decline reflects industry trends where clients prefer multi-channel integrated marketing solutions, prompting the Group to adjust its strategy by combining experiential marketing with digital promotion[18][19] - Successfully executed numerous campaigns for renowned brands such as BMW, CARTIER, and LOUIS VUITTON, demonstrating exceptional capabilities[17] Digital Marketing and Promotion Digital marketing and promotion revenue significantly increased by 33.3% to RMB 65.2 million, representing 20.9% of total revenue, demonstrating strong synergy with experiential marketing and aligning with younger consumer trends - Digital marketing and promotion revenue increased by 33.3% year-on-year to RMB 65.2 million, accounting for 20.9% of total revenue[23] - This business, combined with experiential marketing, promotes brands through platforms like Weibo, WeChat, Douyin, and Xiaohongshu, offering data-driven interactive services and celebrity/influencer live-streaming sales[21][22] - This integrated strategy aligns with the trend of younger generations (Gen Y, Z, and Alpha) becoming the primary luxury consumer group, projected to account for 75% to 85% of global consumption by 2030[22] IP Expansion IP expansion revenue sharply declined by 98.0% to RMB 0.2 million, accounting for 0.1% of total revenue, primarily due to macroeconomic factors and business seasonality, with projects concentrated in the second half of the year - IP expansion revenue significantly decreased by 98.0% to RMB 0.2 million, representing 0.1% of total revenue[25] - The revenue decrease was primarily due to macroeconomic conditions, policy environment, and business seasonality, with IP-related activities and collaboration projects mainly scheduled for the second half of the year[24][25] - The Group will continue to commit to IP expansion as a long-term strategy, enhancing existing IP operations, unlocking new IP potential, and strengthening synergies with digital and experiential marketing[25] Financial Review Key Income Statement Items Profitability improved with increased gross profit and net profit margins, driven by a decrease in cost of sales Cost of Sales Cost of sales decreased from RMB 213.0 million in 2024 interim to RMB 206.6 million in 2025 interim, aligning with the revenue decline Cost of Sales Change | Metric | 2025 Interim (RMB million) | 2024 Interim (RMB million) | | :--- | :--- | :--- | | Cost of Sales | 206.6 | 213.0 | Gross Profit and Gross Profit Margin Gross profit increased by 1.6% to RMB 105.1 million in 2025 interim from RMB 103.4 million in 2024 interim, with the overall gross profit margin improving from 32.7% to 33.7% Gross Profit and Gross Profit Margin Change | Metric | 2025 Interim (RMB million) | 2024 Interim (RMB million) | Y-o-Y Change | | :--- | :--- | :--- | :--- | | Gross Profit | 105.1 | 103.4 | +1.6% | | Gross Profit Margin | 33.7% | 32.7% | +1.0 percentage points | Other Income and Gains Other income and gains remained stable at approximately RMB 5.4 million in 2025 interim Other Income and Gains | Metric | 2025 Interim (RMB million) | 2024 Interim (RMB million) | | :--- | :--- | :--- | | Other Income and Gains | 5.4 | 5.3 | Selling and Distribution Expenses Selling and distribution expenses decreased from RMB 37.1 million in 2024 interim to RMB 35.5 million in 2025 interim, primarily due to lower employee costs Selling and Distribution Expenses Change | Metric | 2025 Interim (RMB million) | 2024 Interim (RMB million) | | :--- | :--- | :--- | | Selling and Distribution Expenses | 35.5 | 37.1 | General and Administrative Expenses General and administrative expenses significantly decreased from RMB 29.4 million in 2024 interim to RMB 19.6 million in 2025 interim, mainly due to a substantial reduction in share-based payment expenses General and Administrative Expenses Change | Metric | 2025 Interim (RMB million) | 2024 Interim (RMB million) | | :--- | :--- | :--- | | General and Administrative Expenses | 19.6 | 29.4 | | Share-based Payment Expenses | 0.3 | 9.6 | Other Net Expenses Other net expenses decreased from RMB 1.2 million in 2024 interim to RMB 1.0 million in 2025 interim Other Net Expenses Change | Metric | 2025 Interim (RMB million) | 2024 Interim (RMB million) | | :--- | :--- | :--- | | Other Net Expenses | 1.0 | 1.2 | Finance Costs Finance costs remained stable at approximately RMB 0.2 million in 2025 interim Finance Costs Change | Metric | 2025 Interim (RMB million) | 2024 Interim (RMB million) | | :--- | :--- | :--- |\ | Finance Costs | 0.2 | 0.2 | Net Profit and Net Profit Margin The Group's net profit increased by 16.2% to RMB 35.1 million in 2025 interim, with the net profit margin improving to 11.3% Net Profit and Net Profit Margin Change | Metric | 2025 Interim (RMB million) | 2024 Interim (RMB million) | Y-o-Y Change | | :--- | :--- | :--- | :--- | | Net Profit | 35.1 | 30.2 | +16.2% | | Net Profit Margin | 11.3% | 9.5% | +1.8 percentage points | Liquidity and Financial Resources The Group maintained strong liquidity with RMB 288.7 million in cash and no borrowings, deferring unutilized global offering proceeds Cash and Cash Equivalents As of June 30, 2025, the Group's cash and cash equivalents amounted to RMB 288.7 million, a decrease from RMB 379.2 million as of December 31, 2024 Cash and Cash Equivalents | Metric | June 30, 2025 (RMB million) | December 31, 2024 (RMB million) | | :--- | :--- | :--- | | Cash and Cash Equivalents | 288.7 | 379.2 | Net Proceeds from Global Offering The net proceeds from the global offering were approximately HKD 345.0 million, with HKD 166.7 million remaining unutilized, which the company decided to defer until 2026 to mitigate risk exposure - The net proceeds from the global offering were approximately HKD 345.0 million, with HKD 166.7 million remaining unutilized as of June 30, 2025[35][37] - The Company decided to postpone the expected full utilization timetable for unutilized net proceeds allocated for strategic investments to 2026 to reduce risk exposure[38] Borrowings and Pledges of Group Assets As of June 30, 2025, the Group had no interest-bearing borrowings or pledges of assets - As of June 30, 2025, the Group had no interest-bearing borrowings or pledges of assets[39] Gearing Ratio As of June 30, 2025, the Group's gearing ratio was zero due to no bank borrowings, indicating a strong liquidity position - As of June 30, 2025, the Group's gearing ratio was zero[40] - The Group maintains a strong liquidity position with sufficient financial resources to meet working capital requirements and future expansion[40] Employees and Remuneration Policy As of June 30, 2025, the Group had approximately 224 employees, with employee benefit expenses of approximately RMB 44.4 million, and the company provides comprehensive remuneration and invests in staff training Employees and Benefit Expenses | Metric | June 30, 2025 | June 30, 2024 | | :--- | :--- | :--- | | Total Employees | 224 employees | 233 employees | | Employee Benefit Expenses (RMB million) | 44.4 | 54.1 | - The Group offers comprehensive remuneration packages determined by market terms and individual performance, and invests in employee continuing education and training[41] Trade Receivables and Trade Payables As of June 30, 2025, trade receivables decreased to RMB 211.3 million, and trade payables decreased to RMB 206.6 million Trade Receivables and Payables | Metric | June 30, 2025 (RMB million) | December 31, 2024 (RMB million) | | :--- | :--- | :--- | | Trade Receivables | 211.3 | 264.9 | | Trade Payables | 206.6 | 294.7 | Contingent Liabilities As of June 30, 2025, the Group had no material contingent liabilities - As of June 30, 2025, the Group had no material contingent liabilities[43] Acquisition and Disposal of Subsidiaries and Associates During the 2025 interim period, the Group had no material acquisitions or disposals of subsidiaries and associates - During the 2025 interim period, the Group had no material acquisitions or disposals of subsidiaries and associates[44] Capital Commitments As of June 30, 2025, the Group's capital commitments amounted to approximately RMB 5.1 million for future capital expenditures Capital Commitments | Metric | June 30, 2025 (RMB million) | December 31, 2024 (RMB million) | | :--- | :--- | :--- | | Capital Commitments | 5.1 | 5.1 | Material Investments As of June 30, 2025, the Group had no material investments - As of June 30, 2025, the Group had no material investments[46] Future Plans for Material Investments or Capital Assets As of the date of this announcement, the Group had no plans for material investments and capital assets for the year ending December 31, 2025 - As of the date of this announcement, the Group had no plans for material investments and capital assets for the year ending December 31, 2025[47] Foreign Exchange Risk The majority of the Group's revenue and expenses are denominated in RMB, resulting in no significant foreign exchange risk, and the company will continue to monitor the foreign exchange market and explore hedging arrangements - The majority of the Group's revenue and expenses are denominated in RMB, resulting in no significant foreign exchange risk[48] Interim Condensed Consolidated Financial Statements Interim Condensed Consolidated Statement of Profit or Loss The statement of profit or loss shows revenue of RMB 311,658 thousand and net profit of RMB 35,136 thousand for 2025 interim, with basic earnings per share of RMB 4.31 cents Interim Condensed Consolidated Statement of Profit or Loss Summary | Metric | 2025 (RMB thousand) | 2024 (RMB thousand) | | :--- | :--- | :--- | | Revenue | 311,658 | 316,361 | | Cost of Sales | (206,593) | (212,970) | | Gross Profit | 105,065 | 103,391 | | Profit Before Tax | 54,434 | 42,087 | | Profit for the Period | 35,136 | 30,153 | | Profit Attributable to Owners of the Parent | 32,028 | 26,858 | | Basic Earnings Per Share (RMB cents) | 4.31 | 3.70 | Interim Condensed Consolidated Statement of Comprehensive Income The statement of comprehensive income shows total comprehensive income of RMB 32,788 thousand for 2025 interim, including other comprehensive loss from exchange differences on translation of foreign operations Interim Condensed Consolidated Statement of Comprehensive Income Summary | Metric | 2025 (RMB thousand) | 2024 (RMB thousand) | | :--- | :--- | :--- | | Profit for the Period | 35,136 | 30,153 | | Exchange Differences on Translation of Foreign Operations | (2,348) | (7,457) | | Total Comprehensive Income for the Period | 32,788 | 22,696 | | Total Comprehensive Income Attributable to Owners of the Parent | 29,680 | 19,401 | Interim Condensed Consolidated Statement of Financial Position The statement of financial position shows total assets of RMB 602,733 thousand, total liabilities of RMB 261,493 thousand, and total equity of RMB 341,240 thousand as of June 30, 2025 Interim Condensed Consolidated Statement of Financial Position Summary | Metric | June 30, 2025 (RMB thousand) | December 31, 2024 (RMB thousand) | | :--- | :--- | :--- | | Total Non-current Assets | 74,385 | 72,979 | | Total Current Assets | 528,348 | 672,930 | | Total Current Liabilities | 251,260 | 375,560 | | Net Current Assets | 277,088 | 297,370 | | Total Assets Less Current Liabilities | 351,473 | 370,349 | | Total Non-current Liabilities | 10,233 | 9,205 | | Total Equity | 341,240 | 361,144 | Notes to the Interim Condensed Consolidated Financial Information Company and Group Information Aidevi XUAN Group Holdings Limited is registered in the Cayman Islands, with its principal place of business in Shanghai, China, and its shares listed on the HKEX on January 16, 2020 - The Company is an investment holding company, with its subsidiaries primarily engaged in experiential marketing services, digital marketing and promotion services, and IP expansion services[54][57] Basis of Preparation and Changes in Accounting Policies The interim condensed consolidated financial information is prepared under HKAS 34 and adopted revised HKFRS accounting standards for the first time, with no material impact from HKAS 21 amendments - The financial information is prepared in accordance with Hong Kong Accounting Standard 34 and has adopted the revised Hong Kong Financial Reporting Standards for the first time[54][55] - The amendments to Hong Kong Accounting Standard 21, concerning the assessment of a currency lacking exchangeability, had no impact on the Group's interim condensed consolidated financial information[56] Operating Segment Information The Group is managed and evaluated based on three operating segments: experiential marketing services, digital marketing and promotion services, and IP expansion, with segment results assessed by adjusted profit/loss before tax - The Group is organized into three reportable operating segments: experiential marketing services, digital marketing and promotion services, and IP expansion services[58][59] 2025 Interim Operating Segment Results | Segment | Revenue (RMB thousand) | Result (RMB thousand) | | :--- | :--- | :--- | | Experiential Marketing Services | 246,234 | 41,983 | | Digital Marketing and Promotion Services | 65,193 | 14,588 | | IP Expansion | 231 | 454 | | Total | 311,658 | 57,025 | 2024 Interim Operating Segment Results | Segment | Revenue (RMB thousand) | Result (RMB thousand) | | :--- | :--- | :--- | | Experiential Marketing Services | 257,517 | 45,595 | | Digital Marketing and Promotion Services | 48,936 | 4,545 | | IP Expansion | 9,908 | 3,879 | | Total | 316,361 | 54,019 | Revenue, Other Income and Gains Revenue primarily derived from experiential and digital marketing services in Mainland China, with significant contributions from clients C, D, E, and F in 2025 interim, and other income mainly from bank interest and government grants Revenue by Geographical Location (RMB thousand) | Region | Experiential Marketing Services (2025) | Experiential Marketing Services (2024) | Digital Marketing and Promotion Services (2025) | Digital Marketing and Promotion Services (2024) | IP Expansion (2025) | IP Expansion (2024) | | :--- | :--- | :--- | :--- | :--- | :--- | :--- | | Mainland China | 236,874 | 230,729 | 65,082 | 47,893 | 231 | 9,908 | | Hong Kong & Singapore | 9,360 | 26,788 | 111 | 1,043 | - | - | Revenue Contribution by Major Clients (RMB thousand) | Client | 2025 | 2024 | | :--- | :--- | :--- | | Client A | 42,468 | 68,303 | | Client B | —* | 39,209 | | Client C | 54,572 | 34,744 | | Client D | 46,468 | —* | | Client E | 42,605 | —* | | Client F | 33,061 | —* | Other Income and Gains (RMB thousand) | Item | 2025 | 2024 | | :--- | :--- | :--- | | Bank interest income | 1,696 | 1,010 | | Government grants and subsidies | 3,184 | 4,107 | | Others | 480 | 210 | | Total | 5,360 | 5,327 | Profit Before Tax Profit before tax is calculated after deducting costs of services, depreciation of property, plant and equipment, right-of-use assets, amortization of intangible assets, net impairment loss on trade receivables, and net exchange differences Profit Before Tax Deductions (RMB thousand) | Item | 2025 | 2024 | | :--- | :--- | :--- | | Cost of services provided | 206,593 | 212,970 | | Depreciation of property, plant and equipment | 1,033 | 1,149 | | Depreciation of right-of-use assets | 1,310 | 1,362 | | Amortisation of intangible assets | 125 | 135 | | Net impairment loss on trade receivables | 605 | 1,128 | | Net exchange differences | 46 | 2 | Income Tax Income tax expense for 2025 interim was RMB 19,298 thousand, primarily comprising Mainland China corporate income tax (25%), Hong Kong profits tax (16.5% or 8.25%), and Singapore income tax (17%) - Mainland China's corporate income tax rate is 25%, Hong Kong's profits tax rate is 16.5% (with 8.25% for qualifying profits), and Singapore's income tax rate is 17%[70] Income Tax Expense (RMB thousand) | Item | 2025 | 2024 | | :--- | :--- | :--- | | Current — China | 19,294 | 11,288 | | Deferred | 4 | 646 | | Total Tax Expense for the Period (RMB thousand) | 19,298 | 11,934 | Earnings Per Share Attributable to Ordinary Equity Holders of the Parent Basic earnings per share for 2025 interim was RMB 4.31 cents, and diluted earnings per share was RMB 4.31 cents, calculated based on profit attributable to ordinary equity holders and adjusted weighted average shares Earnings Per Share (RMB cents) | Metric | 2025 | 2024 | | :--- | :--- | :--- | | Basic | 4.31 | 3.70 | | Diluted | 4.31 | 3.61 | Number of Shares for EPS Calculation | Metric | June 30, 2025 | June 30, 2024 | | :--- | :--- | :--- | | Weighted average number of shares for basic EPS | 742,979,050 | 725,104,265 | | Dilutive effect — share awards | 569,342 | 18,718,272 | | Number of shares for diluted EPS | 743,548,392 | 743,822,537 | Dividends The Company declared an interim dividend of 2.3 HK cents per ordinary share for 2025 interim, totaling RMB 15,879 thousand Declared Dividends (RMB thousand) | Item | 2025 | 2024 | | :--- | :--- | :--- | | Interim dividend (per ordinary share) | 2.3 HK cents | 2.0 HK cents | | Total Amount | 15,879 | 13,868 | Trade Receivables As of June 30, 2025, total trade receivables amounted to RMB 211,273 thousand, comprising RMB 68,526 thousand billed and RMB 142,747 thousand unbilled Trade Receivables Aging Analysis (RMB thousand) | Aging | June 30, 2025 | December 31, 2024 | | :--- | :--- | :--- | | Billed | | | | Within one month | 63,329 | 98,802 | | One to three months | 3,938 | 434 | | Over three months | 1,259 | 794 | | Subtotal | 68,526 | 100,030 | | Unbilled | 142,747 | 164,705 | | Total | 211,273 | 264,935 | Trade Payables As of June 30, 2025, total trade payables amounted to RMB 206,579 thousand, with RMB 150,650 thousand due within one month, and are generally interest-free and settled within 60 to 90 days Trade Payables Aging Analysis (RMB thousand) | Aging | June 30, 2025 | December 31, 2024 | | :--- | :--- | :--- | | Within one month | 150,650 | 234,741 | | One to three months | 1,868 | 37,821 | | Over three months | 54,061 | 22,139 | | Total | 206,579 | 294,701 | - Trade payables are interest-free and generally settled within 60 to 90 days[77] Other Information Closure of Register of Members The Company will close its register of members from September 6 to September 11, 2025, to determine shareholders entitled to the interim dividend - The register of members will be closed from Saturday, September 6, 2025, to Thursday, September 11, 2025, to determine shareholders entitled to the interim dividend[78] Purchase, Sale or Redemption of the Company's Listed Securities During the 2025 interim period, neither the Company nor its subsidiaries repurchased, sold, or redeemed any listed securities, and no treasury shares were held as of June 30, 2025 - During the 2025 interim period, neither the Company nor its subsidiaries repurchased, sold, or redeemed any listed securities[79] - As of June 30, 2025, the Company held no treasury shares[79] Compliance with the Corporate Governance Code The Company has adopted and generally complied with the Corporate Governance Code, though the roles of Co-Chairman and CEO are combined, an arrangement the Board will regularly review - The Company has adopted and generally complied with the Corporate Governance Code, though Mr. Liu Jin Yao concurrently holds the roles of Co-Chairman and Chief Executive Officer, an arrangement the Board will regularly review[80] Model Code for Securities Transactions The Company has adopted the Model Code for Securities Transactions and confirmed strict compliance by all directors and relevant employees during the 2025 interim period - The Company has adopted the Model Code to regulate securities transactions by directors and relevant employees, confirming strict compliance by all directors and relevant employees during the 2025 interim period[81] Audit Committee and Review of Financial Statements The Audit Committee, composed of three independent non-executive directors, reviewed the 2025 interim unaudited results, confirming compliance with accounting principles and adequate disclosure - The Audit Committee, comprising three independent non-executive directors, has reviewed the 2025 interim unaudited interim results, confirming compliance with accounting principles and adequate disclosure[82] Publication of 2025 Interim Results and Interim Report The 2025 interim results announcement has been published on the HKEX and Company websites, with the interim report to be published in September 2025 - The 2025 interim results announcement has been published on the HKEX and Company websites, with the interim report to be published in September 2025[83] Acknowledgement The Board extends its sincere gratitude to the Group's management, employees, regulatory bodies, shareholders, and clients - The Board expresses its sincere gratitude to the Group's management, employees, regulatory bodies, shareholders, and clients[84]