Byrna Technologies (BYRN) - 2025 Q3 - Quarterly Results

Preliminary Fiscal Third Quarter 2025 Results Byrna Technologies reported record preliminary fiscal third quarter 2025 revenues, driven by strong sales across multiple channels and effective marketing strategies Preliminary Financial Highlights Byrna Technologies announced preliminary record fiscal third quarter 2025 revenues of $28.2 million, a 35% increase year-over-year, driven by strong dealer and chain store sales, expanding retail footprint, international growth, and increased brand visibility Preliminary Fiscal Third Quarter Revenue | Metric | Q3 2025 (Preliminary) | Q3 2024 | % Change YoY | | :----- | :-------------------- | :-------- | :----------- | | Total Revenue | $28.2 million | $20.9 million | 35% | - The year-over-year growth was largely driven by strong dealer and chain store sales, expanding retail footprint, international growth, and increasing brand visibility across every segment of the business[2] Management Commentary & Strategic Initiatives CEO Bryan Ganz highlighted strong growth in dealer, chain store, and international channels, alongside a significant sales spike in late August attributed to an innovative AI-supported marketing approach that dramatically expanded consumer reach and improved online conversion rates - Strong growth observed in dealer and chain store channels, as well as international sales[3] - A significant sales spike occurred towards the end of August across all domestic channels due to an innovative AI-supported marketing approach, dramatically expanding consumer reach[3] Average Daily Sessions (July to August) | Platform | July Sessions | August Sessions | % MoM Increase | | :------- | :------------ | :-------------- | :------------- | | Byrna.com | ~36,000 | ~52,000 | 45% | | Amazon | ~15,000 | ~23,000 | - | - Online conversion rate climbed 57% during the final ten days of August, reaching 0.9%, which drove sales up 47% even as sessions held steady[5] Sales Channel Performance The preliminary sales breakdown for Q3 2025 shows significant growth across most channels, with Byrna Dedicated Dealers experiencing a 147% increase and Retail Stores a 250% increase, contributing to the overall 35% revenue growth Preliminary Fiscal Third Quarter 2025 Sales Breakdown | Sales Channel | Q3 2025 ($ in millions) | Q3 2024 ($ in millions) | % Change | | :-------------------------- | :---------------------- | :---------------------- | :------- | | Web | 16.3 | 15.1 | 8% | | Byrna Dedicated Dealers | 7.9 | 3.2 | 147% | | Law Enforcement / Schools / Pvt Security | 0.1 | - | N/A | | Retail Stores | 0.7 | 0.2 | 250% | | International | 3.2 | 2.4 | 33% | | Total Sales | 28.2 | 20.9 | 35% | Company Outlook and Future Plans Byrna anticipates record fourth-quarter revenues driven by strong web engagement and expanded retail presence, with full Q3 financial results to be released in October Fourth Quarter Expectations Byrna anticipates setting a new revenue record in the upcoming holiday fourth quarter, buoyed by all-time high web sessions, strong organic search, and an expanded retail presence in over 1,000 chain store locations - Byrna believes it has the potential to set a new revenue record in Q4, driven by strong momentum[6] - Sessions and organic search are at an all-time high, and Byrna products are now offered in more than 1,000 chain store locations[6] Full Financial Results & Conference Call Byrna plans to release its full fiscal third quarter financial results in October, which will be followed by a conference call to discuss the results and address investor and analyst questions - Full financial results for fiscal Q3 will be reported in October, accompanied by a conference call to discuss results and address questions[8] About Byrna Technologies Inc. Byrna Technologies Inc. is a personal defense technology company specializing in less-lethal security solutions for consumer, private security, and law enforcement markets Company Overview and Products Byrna Technologies Inc. is a personal defense technology company focused on developing, manufacturing, and selling innovative less-lethal personal security solutions, including its Byrna® CL, LE, and SD devices, targeting consumer, private security, and law enforcement markets - Byrna specializes in the development, manufacture, and sale of innovative less-lethal personal security solutions[9] - Key products include Byrna® CL, Byrna® LE, and Byrna® SD personal security devices, which are state-of-the-art handheld CO2 powered launchers[9] - The devices are designed to provide a less-lethal alternative to a firearm for the consumer, private security, and law enforcement markets[9] Important Disclosures This section outlines the nature of forward-looking statements and enumerates significant risk factors that could impact Byrna's actual financial results Forward-Looking Statements This section defines forward-looking statements and highlights specific examples within the news release, such as preliminary revenue results, future sales growth expectations, and the potential for record Q4 revenues, while cautioning that these are not guarantees and are subject to significant risks and uncertainties - Forward-looking statements are identified by words such as "plans," "expects," "intends," "anticipates," and "believes," and describe future actions, events, or results[10] - Examples in this news release include preliminary Q3 2025 revenue, timing of full financial results, expectations for future sales growth, impact of marketing strategies (including AI-driven marketing), and the potential for record Q4 revenues[10] - Forward-looking statements are not guarantees of future results and are subject to significant risks, uncertainties, and contingencies that may cause actual results to differ materially[10] Risk Factors The company identifies numerous risk factors that could materially affect actual results, including market responses, supply chain disruptions, product development delays, distribution channel issues, marketing challenges, potential order cancellations, product defects, litigation, and regulatory changes, advising investors to consult the Company's Form 10-K for a comprehensive list - Actual results could differ materially due to factors such as disappointing market responses, supply chain disruptions, product development delays, distribution channel issues, loss of marketing partners, order cancellations, product design defects, litigation, changes in consumer sentiment, and regulatory factors[11] - Investors are advised to carefully consider these and other relevant factors, including those risk factors in Part I, Item 1A ("Risk Factors") in the Company's most recent Form 10-K[11] Investor Relations This section provides contact information for investor inquiries through Gateway Group, Inc Investor Contact Information Contact details for investor inquiries are provided through Gateway Group, Inc., including phone numbers and email address - Investor contact is handled by Tom Colton and Alec Wilson at Gateway Group, Inc[12] - Contact information: 949-574-3860, BYRN@gateway-grp.com[12]