Sales Performance - As of December 31, 2022, the sales from two stores in Hong Kong and the online platform HKTVMALL totaled HKD 3.701 million, a decrease of 18.9% compared to the previous year[25]. - Overseas offline sales reached approximately RMB 3.3424 million, representing a growth of 123.48% year-on-year[25]. - Cross-border e-commerce platform sales amounted to RMB 601,500, an increase of 69.1% compared to the previous year[25]. - The e-commerce net sales for the year amounted to approximately RMB 189 million, achieving 99.47% of the annual sales target of RMB 190 million, with a year-on-year growth of 15.9%[50]. - Sales on the Tmall platform reached approximately RMB 146 million, accounting for 66.6% of total e-commerce net sales, with a year-on-year increase of 21%[50]. - The revenue from comb sales was approximately RMB 41,150,000, a decrease of approximately RMB 9,979,000 or 19.5% from RMB 51,129,000 in the previous year[78]. - The revenue from gift sets was approximately RMB 302,692,000, an increase of approximately RMB 27,951,000 or 10.2% from RMB 274,741,000 in the previous year[78]. - The offline business's POS sales achieved 75.72% of the target plan for the year, a decline of 11% compared to the same period last year, but a growth of 10.57% compared to 2020[109]. Financial Overview - For the fiscal year ended December 31, 2022, the group's revenue was approximately RMB 348,002,000, an increase of approximately RMB 17,092,000 or 5.2% compared to RMB 330,910,000 for the previous year[76]. - Online business revenue increased to approximately RMB 166,409,000, representing a growth of approximately RMB 20,459,000 or 14.0% from RMB 145,950,000 in the previous year[76]. - The company achieved significant breakthroughs in the Huaren channel, entering multiple new locations including Wuhan, Chongqing, Guangdong, Shandong, and Anhui[85]. - The company has maintained a positive operational attitude despite challenges posed by COVID-19, ensuring that production tasks are effectively completed[41]. - For the fiscal year ending December 31, 2022, the annual profit was approximately RMB 107,258,000, a decrease of about RMB 1,090,000 or 1.0% compared to RMB 108,348,000 for the previous year[138]. - The profit attributable to the company's owners for the fiscal year was approximately RMB 107,250,000, a decrease of about RMB 413,000 or 0.4% from RMB 107,663,000 in the prior year[139]. - Financial expenses rose to approximately RMB 627,000, an increase of about RMB 293,000 or 87.7% compared to the previous year[87]. - Income tax expenses increased to approximately RMB 26,105,000, up by RMB 3,658,000 or 16.3% due to higher withholding tax on dividends[91]. Operational Efficiency - The company plans to enhance offline store expansion by adjusting new store policies and supporting franchisees to accelerate growth in key cities and business districts[19]. - The R&D team focused on optimizing product structure and increasing investment in new features and designs, aiming to enhance product competitiveness[27]. - The automatic tooth insertion technology for hair care combs has been submitted for comprehensive acceptance, with production efficiency reaching 200 sheets per shift[30]. - The mature production process for lacquer products has improved product quality and efficiency, reducing labor costs by 50%[32]. - The company has implemented automated processing for hair care combs, improving overall production efficiency[61]. - The company has introduced automatic milling technology for hair care combs, which has been optimized for batch production[63]. - The company opened 123 new stores during the year, maintaining a stable offline presence despite market challenges[107]. - A total of 178 stores were renovated during the year, with 91 adopting the Morandi style and 87 being third-generation stores[122]. Marketing and Brand Development - Brand awareness among target consumers increased by 208% through emotional marketing and content output strategies[23]. - Brand exposure increased with over 6.57 million impressions and 160,626 clicks from advertising campaigns, resulting in over RMB 7.5 million in sales during Mother's Day[86]. - The marketing strategy emphasized transformation, expansion, and channel diversification, with new group purchase policies introduced in March 2022[112]. - The company upgraded its membership system, adding features that improved order processing efficiency, resulting in 94,168 new members and a total membership exceeding 500,000[88]. Governance and Compliance - The company has adhered to all applicable provisions of the corporate governance code during the review year, except for a deviation from provision C.2.1[184]. - The board of directors held four meetings during the review year to discuss overall strategy and operational and financial performance[186]. - The company has established three committees: the audit committee, the remuneration committee, and the nomination committee, to oversee specific areas of governance[191]. - The company has implemented a board diversity policy to promote sustainable and balanced development[190]. - The company has a clear division of responsibilities between the board and senior management, with the board providing guidance and effective supervision[185]. - The company has committed to providing diverse career development opportunities and training resources for employees to cultivate future board and senior management candidates[190]. Employee and Community Engagement - The group emphasizes the importance of employee expertise and experience for long-term growth, supported by regular training programs[159]. - The company is committed to public welfare activities, aiming to enhance its brand image and reputation[159]. - The company conducted 62 regular training sessions and 19 national online live training sessions during the year[123]. - The company aims to enhance the self-discipline of its franchise system and strictly combat counterfeit sales on major e-commerce platforms[174].
谭木匠(00837) - 2022 - 年度财报