Workflow
艾德韦宣集团(09919) - 2021 - 年度财报
ACTIVATION GPACTIVATION GP(HK:09919)2022-04-25 08:38

Financial Performance - Total revenue for the fiscal year 2021 reached RMB 904.1 million, a significant increase of 97.4% compared to RMB 458.0 million in fiscal year 2020[32] - Gross profit margin for the fiscal year 2021 was 29.6%, up by 0.8 percentage points year-on-year[32] - Net profit for the fiscal year 2021 amounted to RMB 102.6 million, a substantial rise of 307.1% from RMB 25.2 million in fiscal year 2020[32] - Net profit margin for the fiscal year 2021 was 11.3%, an increase of 5.8 percentage points year-on-year[32] - Profit attributable to equity shareholders was RMB 92.5 million, compared to RMB 23.4 million in fiscal year 2020[32] - Basic earnings per share for the fiscal year 2021 were RMB 12.51, up from RMB 3.05 in fiscal year 2020[32] - Revenue for 2021 reached RMB 904,057 thousand, a significant increase of 97.5% compared to RMB 457,999 thousand in 2020[78] - Profit before tax for 2021 was RMB 144,628 thousand, up 275.5% from RMB 38,551 thousand in 2020[78] - Net profit attributable to shareholders for 2021 was RMB 92,488 thousand, representing a growth of 294.5% from RMB 23,423 thousand in 2020[78] - Total assets as of December 31, 2021, amounted to RMB 716,244 thousand, an increase of 21.7% from RMB 588,602 thousand in 2020[78] - Total liabilities increased to RMB 286,830 thousand in 2021, up from RMB 215,765 thousand in 2020, reflecting a growth of 33%[78] - Net asset value for 2021 was RMB 429,414 thousand, a rise of 15.1% compared to RMB 372,837 thousand in 2020[78] - Equity attributable to shareholders increased to RMB 406,315 thousand in 2021, up from RMB 359,929 thousand in 2020, marking a growth of 12.9%[78] Revenue Breakdown - Total revenue for the company in the fiscal year 2021 was RMB 904.1 million, with mainland China contributing RMB 852.2 million (94.3%) and Hong Kong and Singapore contributing RMB 51.9 million (5.7%)[44] - In the fiscal year 2021, the company's experiential marketing services revenue reached RMB 686.0 million, a 120.3% increase from RMB 311.4 million in fiscal year 2020, accounting for 75.9% of total revenue[49] - The digital marketing services revenue for fiscal year 2021 was RMB 201.7 million, up 51.3% from RMB 133.3 million in fiscal year 2020, representing 22.3% of total revenue[50] - The IP expansion business generated revenue of RMB 16.3 million in fiscal year 2021, a 22.6% increase from RMB 13.3 million in fiscal year 2020, contributing 1.8% to total revenue[54] Market Trends and Opportunities - The metaverse market is projected to reach $800 billion by 2024 and $1.5 trillion by 2030, with domestic market expectations of RMB 640 billion by 2025, indicating significant growth opportunities[33] - The luxury goods market in China grew by 36% in the fiscal year 2021, reaching approximately RMB 471 billion, with expectations for increased advertising investments from luxury brands[37] - Online sales of personal luxury goods in China grew by approximately 56% in 2021, significantly outpacing the 30% growth in offline sales, highlighting a shift towards digital channels[38] - The virtual idol industry injected RMB 645.6 billion into the economy in 2020, with projections of RMB 1,074.9 billion in 2021, showcasing the potential for content and product development[39] Strategic Initiatives - The company announced a strategic investment in Beijing Weikuai Technology Group, a leading enterprise in the virtual content production sector, establishing a joint venture with a 51% stake to explore the metaverse marketing domain[33] - The company aims to enhance its digital marketing capabilities, focusing on a comprehensive marketing layout that integrates offline, online, and metaverse services[35] - The company plans to increase investments in digital marketing services and actively pursue acquisition opportunities in e-commerce businesses to capitalize on growth trends[38] - The company established a strategic partnership with Fosun International in April 2021, becoming a preferred marketing partner for its brand portfolio[49] - The company plans to collaborate with Hongkong Land to establish a joint venture for long-term operations in Shanghai's Xuhui Riverside Financial City[53] - The company aims to enhance Shanghai's status as a world-class design capital through strategic partnerships and participation in the Shanghai Design Week[54] Corporate Governance - The company has implemented strict corporate governance principles to ensure high levels of ethics, transparency, accountability, and integrity in its operations[95] - The board consists of seven members, including four executive directors and three independent non-executive directors, ensuring a diverse leadership structure[80] - The company has adhered to the Corporate Governance Code as outlined in the listing rules[96] - The board is responsible for leading and controlling the company, overseeing business strategies, and ensuring effective internal control and risk management systems[97] - The company has a commitment to maintaining and promoting effective internal control measures across all business areas[95] - The board's main powers include convening shareholder meetings, reporting on its work, and approving the company's operational and investment plans[98] - The company has a strong focus on enhancing transparency and accountability to all shareholders[95] - The roles of the Chairman and CEO are currently held by the same individual, Mr. Liu Jin Yao, to enhance business planning and implementation effectiveness[100] Risk Management - The company has established risk management policies to identify, assess, and manage key risks affecting the business[146] - The board is responsible for reviewing and approving the effectiveness and appropriateness of the company's risk management and internal control systems[149] - The company has not established an independent internal audit department but has implemented sufficient measures to fulfill internal audit functions from various aspects of the group[149] Shareholder Relations - The company emphasizes effective communication with shareholders to enhance investor relations and transparency in corporate information[157] - The board of directors has reviewed the shareholder communication policy for the year ending December 31, 2021, and deemed it effective and adequately implemented[157] Environmental, Social, and Governance (ESG) - The company has implemented environmental protection measures and encourages energy conservation among employees[172] - The Environmental, Social and Governance (ESG) Committee also held one meeting in the fiscal year 2021, reviewing the 2020 ESG report and discussing the work plan for the 2021 ESG report[141]