Financial Performance - For the year ended December 31, 2021, the total media billings amounted to RMB 10.99 billion, a year-on-year increase of 25% from RMB 8.77 billion for the year ended December 31, 2020[14]. - Total revenue for the year ended December 31, 2021, was RMB 7.84 billion, representing a 23% increase compared to RMB 6.36 billion for the year ended December 31, 2020[14]. - The net profit for the year ended December 31, 2021, reached RMB 254.4 million, a significant increase of 91% from RMB 133.2 million for the year ended December 31, 2020[14]. - The pre-tax profit increased by 87% to RMB 332,512 thousand in 2021 from RMB 178,198 thousand in 2020[21]. - The company reported a 91% increase in net profit attributable to shareholders, reaching RMB 254,351 thousand in 2021 compared to RMB 133,179 thousand in 2020[21]. - Gross profit for the year ended December 31, 2021, was approximately RMB 429.4 million, a 32.0% increase from approximately RMB 325.4 million in 2020[31]. - Gross margin improved from 5.1% in 2020 to 5.5% in 2021, driven by operational efficiency and reduced average traffic acquisition costs[31]. - The company's net profit margin increased from 2.1% for the year ended December 31, 2020, to 3.2% for the year ended December 31, 2021[41]. - Return on equity for the year ended December 31, 2021, was 20.6%, a significant decrease from 57.4% in 2020[58]. - Return on assets for the year ended December 31, 2021, was 7.4%, compared to 5.5% in 2020[59]. Business Expansion and Strategy - The company successfully listed on the main board of the Stock Exchange on November 8, 2021, attracting investments from notable institutions[8]. - The company aims to enhance its technological capabilities in content production and precise targeting systems to solidify its leading position in the industry ecosystem[8]. - The company plans to enhance its AI-driven marketing platform and aims to commercialize the material production platform in 2022[18]. - The company aims to optimize its live e-commerce product matrix and enhance operational efficiency in 2022, targeting a significant share of the growing live e-commerce market[19]. - Future outlook indicates a projected revenue growth of 15% for the next fiscal year, driven by new product launches and market expansion strategies[76]. - Market expansion efforts include entering three new international markets by Q3 2024, aiming for a 20% increase in global market share[78]. - The company has completed two strategic acquisitions in the past year, enhancing its product offerings and customer base[74]. Operational Efficiency and Investments - The company has increased its investment in content production and smart technology research and development to meet customer demands for efficiency and effectiveness[7]. - The company has improved its operational efficiency, resulting in a 10% reduction in costs compared to the previous year[72]. - The company is investing in new technology development, allocating approximately $10 million towards R&D initiatives in the upcoming year[74]. - The company established live e-commerce bases in Beijing, Hangzhou, and Guangzhou, achieving a GMV of RMB 43 million by December 31, 2021[17]. - The company’s content creation team consists of 291 members, producing over 26,000 short video marketing materials monthly[16]. Corporate Governance - UJU Holding Limited is committed to maintaining high standards of corporate governance to protect shareholder interests and enhance accountability[90][91]. - UJU Holding Limited has adopted the Corporate Governance Code as its governance framework since its listing, ensuring compliance with applicable standards[91]. - The company has a dedicated company secretary with over 14 years of experience in corporate services, supporting its governance and compliance efforts[88]. - The board of directors consists of 6 members, including 3 executive directors and 3 independent non-executive directors, ensuring a balanced composition[97]. - The company has complied with listing rules regarding the appointment of independent non-executive directors, with at least three independent directors on the board[98]. - The board plans to hold at least four regular meetings annually to discuss overall strategy and operational performance[103]. - The company has established a clear division of responsibilities between the board and management, with the board retaining decision-making authority on significant matters[100]. Environmental, Social, and Governance (ESG) Initiatives - The group emphasizes the importance of ESG management, integrating it into daily operations and promoting green practices[156]. - The group has established environmental goals for 2022, focusing on energy saving, water conservation, and waste reduction[173]. - The group aims to be a leader in online short video marketing solutions while fulfilling social responsibilities[156]. - The report is the group's first ESG report, with a commitment to maintain consistency in future disclosures[149]. - The group has committed to transparency, ensuring the report contains no false or misleading statements[150]. Employee Management and Training - Total number of employees is 925, with 884 under labor contracts and 41 interns[183]. - Employee turnover rate is 45%, with a breakdown of 39% for those under 30 years old and 64% for those aged 30 to 50[183]. - The company provides comprehensive benefits, including social insurance and housing fund contributions for all employees[184]. - A systematic training system is in place, covering management systems, company culture, and skills training for all employees[190]. - The company has established a promotion management manual to ensure systematic management of employee promotions[189]. - The company emphasizes a healthy work-life balance, providing statutory leave and a comprehensive overtime management system[182].
优矩控股(01948) - 2021 - 年度财报