智通财经APP获悉，香港联交所最新资料显示，6月2日，优矩控股(01948)股东将股票存入浦银国际证 券，存仓市值8.58亿港元，占比46.91%。 据悉，要约人为一间投资控股公司，其已发行股本由Cheng先生直接实益拥有60%及由Ma女士直接实益 拥有40%。要约人的唯一董事为Ma女士，彼为Cheng先生的配偶。Cheng先生于互联网行业拥有逾20年 的工作及管理经验，为上海智书企飞软件技术有限公司的创办人及总经理；Ma女士曾任职于百度及猎 豹移动。彼于2023年加入优矩控股，担任营销部副总裁。 5月7日，优矩控股公布，原主要股东Supreme Development完成向独立第三方Autumn Harvest Ltd(要约 人)出售50.62%股权，涉及约3.04亿股股份，总代价2.13亿港元，相当于每股作价0.7港元。完成后，要 约人及其致行动人士共计持有公司股本72.71%，须按例提出强制性全面要约，每股现金价0.7港元，较 停牌前收报折让41.67%。要约人拟维持公司的上市地位，并计划继续营运现有业务。 5月13日，优矩控股称，博思融资有限公司(可从事香港法例第571章证券及期货条例项下第1类(证券 ...

5月15日，截至港股收盘，恒生指数下跌0.79%，报23453.16点。优矩控股（01948.HK）收报2.53港元/ 股，上涨32.46%，成交量190.82万股，成交额478.6万港元，振幅63.87%。 最近一个月来，优矩控股累计涨幅59.17%，今年来累计涨幅69.03%，跑赢恒生指数17.85%的涨幅。 本文源自：金融界 资料显示，优矩控股有限公司是国内专业从事线上短视频营销解决方案的市场领跑者。公司横跨搜索、 信息流、短视频媒体,致力于短视频生态,服务于国内千余家大型客户的整个营销链路;拥有月产过万条的 短视频制作能力,在北京、上海、广州、重庆建有短视频拍摄基地。公司自主研发的技术系统——优量 引擎,在运营和创制端为客户赋能。公司践行通过技术与产品,致力于广大客户营销效率和效果的持续提 升。 大事提醒 2025年5月7日，程宇于2025-05-07场外增持3.037亿股，每股均价0.7港元，最新持股数目3.039亿股，最 新持股比例50.65% （以上内容为金融界基于公开消息，由程序或算法智能生成，不作为投资建议或交易依据。） 作者：行情君 财务数据显示，截至2024年12月31日，优矩控股实现营 ...

5月8日，港股公司优矩控股(01948.HK)复牌后股价出现剧烈波动，盘中一度上涨超过300%，最终收盘 时涨幅为150%，报3港元/股。当天，优矩控股发布公告称，原主要股东Supreme Development已完成向 独立第三方Autumn Harvest Ltd出售50.62%的股权，涉及约3.04亿股股份，总代价为2.13亿港元，相当于 每股作价0.7港元。交易完成后，要约人及其一致行动人士共计持有公司股本72.71%，须按例提出强制 性全面要约，每股现金价0.7港元，较停牌前收市价折让41.67%。 要约人为一间投资控股公司，其已发行股本由Cheng先生直接实益拥有60%，Ma女士直接实益拥有 40%。Ma女士为Cheng先生的配偶，也是要约人的唯一董事。Cheng先生在互联网行业拥有逾20年的工 作及管理经验，曾创办并管理上海智书企飞软件技术有限公司；Ma女士曾在百度及猎豹移动任职，并 于2023年加入优矩控股担任营销部副总裁。要约人计划维持公司的上市地位，并继续运营现有业务。 优矩控股主要提供线上营销解决方案服务，包括向顶尖媒体平台获取流量、内容制作、大数据分析及广 告活动优化等。公司于2021 ...

5月8日，优矩控股(01948)复牌一度飙涨逾300%，引发市场高度关注。今日开盘后，公司股价便一路快 速上扬，开盘约一小时便冲至4.8港元高点，成交量最高达到9万;午后公司股价小幅回落，徘徊于3.5港 元附近。 公开资料显示，优矩控股早在2021年11月就在港股上市，上市首日即跌破发行价。上市时公司发行价为 6.7港元/股，募资净额为7.49亿港元，但近三年来该公司股价持续下行，且成交量几近于无，早已淡出 大众视野。自24年起，股价长期徘徊于1港元附近，几乎沦为仙股之列。 控股权易主 获折让41.7%提全购要约 优矩控股成立于2017年，主要通过媒体合作伙伴为广告主客户提供一站式跨媒体线上营销解决方案，尤 其是线上短视频营销解决方案。公司CEO彭亮曾在国美电子担任高级副总裁，主要负责为国美互联网制 定营销策略，拥有超过15年营销相关经验。 5月8日，优矩控股公布，原主要股东Supreme Development完成向独立第三方Autumn Harvest Ltd(要约 人)出售50.62%股权，涉及约3.04亿股股份，总代价2.13亿港元，相当于每股作价0.7港元。完成后，要 约人及其致行动人士共计持有公司 ...

Financial Performance - In 2024, UJU Holding Limited achieved total revenue of approximately RMB 9.1533 billion, representing a growth of about 29.4% compared to approximately RMB 7.076 billion in 2023[11] - The net profit for the year increased by approximately 2.2% to around RMB 93 million, up from approximately RMB 91 million in the previous year[11] - The advertising business recorded a total billing of approximately RMB 12.9763 billion, with a growing proportion from direct advertisers, enhancing operational efficiency and financial stability[11] - Revenue for the year ending December 31, 2024, was RMB 9,153.3 million, representing a year-on-year increase of 29.4% from RMB 7,076.0 million in 2023[21] - The company's pre-tax profit decreased by 3.4% to RMB 113.3 million in 2024 from RMB 117.2 million in 2023[21] - The revenue from online marketing solutions increased by approximately 29.6% to RMB 9,082.5 million in 2024, accounting for 99.2% of total revenue[26] - The live e-commerce business generated revenue of RMB 68.1 million in 2024, up from RMB 61.9 million in 2023, continuing to serve as a second growth curve for the company[26] - The company achieved a profit attributable to owners of the company of RMB 93.9 million for the year ending December 31, 2024, a 3.7% increase from RMB 90.6 million in 2023[21] Strategic Initiatives - The company established a three-pronged strategy of "technology x content x data" to drive digital marketing transformation, significantly improving the automation rate of core business processes[12] - UJU Holding Limited upgraded its video base in Wuhan to a service delivery center and talent training base, leveraging local educational resources for high-quality talent[12] - The company developed differentiated content generation engines for various industries, reducing content production cycles by 57%[15] - UJU Holding Limited aims to build a customer demand forecasting model and a creative effect pre-evaluation system to optimize resource allocation[15] - UJU Holding Limited plans to deepen the synergy of "technology x industry x data" to drive customer value enhancement and promote innovation in the digital marketing sector[15] - The company successfully expanded its self-operated e-commerce model into the North American market, enhancing its operational solutions through partnerships with platforms like TikTok[18] - The company plans to decisively adjust its e-commerce operational solutions business and explore expansion into the B2B sector in the second half of 2024[18] Operational Efficiency - User acquisition and monitoring costs for the year ended December 31, 2024, were approximately RMB 8,712.3 million, representing 98.3% of total service and sales costs[33] - Gross profit for the year ended December 31, 2024, was approximately RMB 287.7 million, a slight increase of 0.6% from RMB 286.0 million for the year ended December 31, 2023, with a gross margin decrease from 4.0% to 3.1%[34] - Sales expenses increased by approximately 10.9% to RMB 33.9 million for the year ended December 31, 2024, primarily due to increased employee benefits[35] - General and administrative expenses rose by approximately 11.8% to RMB 82.8 million for the year ended December 31, 2024, driven by higher employee benefits and professional service fees[38] - Research and development expenses increased by approximately 9.4% to RMB 9.6 million for the year ended December 31, 2024, mainly due to higher employee benefits[39] - Net impairment losses on financial assets decreased by approximately 34.7% to RMB 30.0 million for the year ended December 31, 2024, due to effective credit risk management[40] - Other income decreased by approximately 39.7% to RMB 2.5 million for the year ended December 31, 2024, primarily due to reduced government subsidies[41] - Net financial costs decreased by approximately 72.6% to RMB 2.3 million for the year ended December 31, 2024, attributed to increased interest income from bank deposits[42] Corporate Governance - The company has appointed Mr. Li Nian as Co-CEO effective February 28, 2025, bringing 14 years of experience in the media advertising industry[66] - The board has committed to high standards of corporate governance, ensuring compliance with the Corporate Governance Code, with a focus on transparency and accountability[71] - The company has maintained compliance with the listing rules regarding the appointment of independent non-executive directors, with at least three independent directors on the board[77] - The board currently consists of a balanced mix of executive and independent non-executive directors, ensuring effective oversight and independent judgment in decision-making[76] - The company has implemented a formal service agreement for all directors, with a term of three years and eligibility for re-election[74] - The company has adopted a code of conduct for securities trading, ensuring all directors comply with the established standards[73] - The company will continue to review and monitor its corporate governance practices to meet increasing regulatory requirements and shareholder expectations[72] - The company has confirmed that all independent non-executive directors meet the independence criteria as per the listing rules[77] - The company has experienced changes in its board composition, with new independent directors appointed on October 8, 2024[76] - The company emphasizes the importance of separating the roles of Chairman and CEO, with Mr. Peng Liang serving as both since March 28, 2024, due to his extensive operational experience[71] Risk Management and Compliance - The company has established an effective risk management and internal control system, which is reviewed annually[117] - The internal control system aims to ensure operational effectiveness, financial statement reliability, and compliance with applicable laws and regulations[120] - The company has not established an internal audit department, as the board believes that management's close involvement in daily operations provides sufficient risk management and internal control[121] - The board is responsible for ensuring that financial statements are prepared in accordance with statutory requirements and applicable accounting standards[116] - The company has implemented measures to ensure the confidentiality of potential inside information and compliance with disclosure regulations[120] - The risk management system includes risk identification, assessment, and management strategies to mitigate operational risks[118] - The independent auditor's fees for the year ending December 31, 2024, total RMB 2,620,000, with RMB 2,450,000 for audit services and RMB 170,000 for non-audit services related to environmental, social, and governance reporting[124] Environmental, Social, and Governance (ESG) Initiatives - The company emphasizes its commitment to ESG management, integrating it into daily operations and promoting green practices[145] - The board regularly reviews the progress of environmental and social goals, ensuring alignment with business objectives[144] - The company has established an ESG working committee for daily management and reporting to the board[143] - The company adheres to the ESG Reporting Guidelines, ensuring the accuracy and reliability of disclosed data[141] - Stakeholder engagement is prioritized, with various communication channels established to gather feedback and assess ESG performance[146] - The company has identified key ESG issues through stakeholder communication and macro policy trends, creating an importance assessment matrix[150] - The company implements energy-saving measures and emission control to promote low-carbon development and enhance employee environmental awareness[151] - The company has set specific environmental and social targets linked to its business operations[144] Employee Management and Development - Total number of employees is 826, with 699 under labor contracts and 127 interns[167] - Employee turnover rate is 16.90%, with male turnover at 17.76% and female turnover at 16.30%[167] - The company has not experienced any work-related fatalities from 2021 to 2024, with zero incidents reported[170] - The company provides comprehensive benefits, including social insurance and housing fund contributions for all employees[169] - The company has implemented a systematic training program covering management systems, company culture, and job-specific skills[173] - The company has a diverse recruitment strategy, ensuring fair treatment regardless of race, age, gender, or other factors[166] - The company has established a clear promotion pathway with two tracks: professional (P series) and management (M series)[171] - The company has a comprehensive overtime management system to protect employee rights[169] Product Quality and Customer Service - The company has established a comprehensive internal review mechanism to ensure product content compliance and safety[184] - The company has implemented a strict product quality management system to adhere to national regulations and protect intellectual property[181] - The company focuses on continuous product quality optimization and innovation in online short video marketing solutions[180] - An emergency response mechanism is in place to address sudden public relations issues and platform failures[185] - The company provides targeted training plans for management trainees to foster talent development and integration into company culture[177] - The company has established an online short video research center to study the structure, elements, and consumer profiles of popular online short videos, aiming to develop high-quality content that aligns with trends and user needs[187] - In 2024, the company received 35 customer complaints, achieving a 100% resolution and follow-up rate[194] - The company has a dedicated customer service team to actively listen and respond to customer feedback, ensuring service experience improvement[194] Technology and Innovation - The company utilizes AI tools to enhance advertising material effectiveness, including digital humans and voice cloning technologies, ensuring a high-quality and immersive experience[191] - The company emphasizes responsible AI application, ensuring inclusivity and security in data collection, processing, and storage[191] - The company has implemented a comprehensive internal management system for copyright material procurement, usage, and infringement penalties[194] - The company regularly analyzes user behavior data to optimize content structure and accurately target customized products, continuously launching popular short videos[192] - The company employs multiple technical measures to ensure compliance with advertising laws and ethical standards during the review of advertising materials[193] Supply Chain Management - The company prioritizes responsible procurement and ESG risk management in its supply chain, focusing on sustainable supply chain construction with suppliers[199] - The company has set targeted admission requirements for different categories of suppliers, emphasizing social responsibility and environmental contributions in supplier selection[199] - Regular on-site audits of suppliers are conducted to ensure service quality and effectiveness, with ongoing communication to monitor their operational performance[200] - The company collaborates long-term with high-quality, responsive suppliers while eliminating those that fail to meet demands over time[200]

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確 性或完整性亦不發表任何聲明，並明確表示概不就因本公告全部或任何部分內容而產生或因 倚賴該等內容而引致之任何損失承擔任何責任。 UJU HOLDING LIMITED 優 矩 控 股 有 限 公 司 （ 於 開 曼 群 島 註 冊 成 立 的 有 限 公 司 ） （股 份 代 號：1948） 截至2024年12月31日止年度年度業績公告 優矩控股有限公司（「本公司」）董事（「董事」）會（「董事會」）欣然宣佈本公司及 其附屬公司（統稱「本集團」）截至2024年12月31日止年度（「報告期」）的經審核合 併財務業績（「年度業績」），連同截至2023年12月31日止年度的比較數字。年度 業績已由本公司審核委員會（「審核委員會」）審閱。 財務業績摘要 | | 截至12月31日止年度 | | | | --- | --- | --- | --- | | | 2024年 | 2023年 | 同比變化 | | | （人民幣百萬元，百分比除外） | | | | 收益 | 9,153.3 | 7,076.0 | 29.4% | | 毛利 | 287. ...

V IKE UJU HOLDING LIMITED 优矩控股有限公司 中 期 報 告 2024 (於開曼群島註冊成立的有限公司) 股票代碼: 1948 BUY 0 00 ← ... 目錄 2 公司資料 3 財務摘要 4 主席報告 6 管理層討論與分析 15 其他資料 21 中期財務資料的審閱報告 22 中期簡明合併損益及其他綜合收益表 23 中期簡明合併資產負債表 25 中期簡明合併權益變動表 26 中期簡明合併現金流量表 43 釋義 27 中期簡明合併財務資料附註 2 2024年中期報告 公司資料 | --- | --- | |-------------------------------------------------------------------|-----------------------------------------------------------------------| | 董事會 | 註冊辦事處 | | 執行董事 | P.O. Box 31119, Grand Pavilion | | 馬曉輝先生 （於 2024 年 3 月 28 日辭任董事會主席兼 | Hibiscus ...

Financial Performance - For the six months ended June 30, 2024, the company reported total revenue of approximately RMB 3,867.1 million, representing a 7.1% increase from RMB 3,609.9 million for the same period in 2023[1]. - The company's gross profit for the same period was RMB 150.8 million, a slight increase of 0.2% compared to RMB 150.5 million in the previous year[1]. - The profit attributable to the company's owners for the six months ended June 30, 2024, was RMB 43.4 million, up 3.7% from RMB 41.9 million in the prior year[1]. - The overall net profit for the first half of 2024 was approximately RMB 43.2 million, reflecting a 3.1% increase from RMB 41.9 million in the same period of 2023[2]. - The net profit margin for the six months ended June 30, 2024, was 1.1%, slightly down from 1.2% in the same period of 2023[22]. - The company's operating profit for the six months ended June 30, 2024, was RMB 50.0 million, down from RMB 60.8 million in the same period of 2023[24]. - The company reported a net loss of RMB 7,673,000 for the six months ended June 30, 2024, compared to RMB 8,227,000 for the same period in 2023, indicating a decrease of approximately 6.7%[39]. - The income tax expense for the six months ended June 30, 2024, was RMB 8,738,000, a slight decrease from RMB 9,338,000 in the same period of 2023, reflecting a reduction of about 6.4%[40]. Revenue Breakdown - The online marketing solutions business generated revenue of approximately RMB 3,828.6 million, accounting for 99.0% of total revenue, reflecting a 7.0% increase from RMB 3,577.9 million in the same period last year[6]. - E-commerce sector contributed RMB 2,082.8 million, accounting for 54.8% of total revenue, up from RMB 1,658.4 million (46.6%) in the previous year[9]. - Revenue from the one-stop online marketing solutions service was RMB 3,806,587,000, up 6.9% from RMB 3,559,688,000 in the previous year[34]. - The company’s revenue from live e-commerce services reached RMB 36,965,000, representing a 28.5% increase from RMB 28,765,000 in the prior year[34]. Expenses and Costs - Service costs totaled approximately RMB 3,716.3 million for the six months ended June 30, 2024, compared to RMB 3,459.5 million for the same period in 2023, reflecting an increase of 7.4%[11]. - Selling expenses rose to approximately RMB 16.1 million, up from RMB 10.5 million in the previous year, primarily due to higher live streaming costs associated with e-commerce expansion[13]. - General and administrative expenses increased by 19.7% to approximately RMB 41.9 million, driven by higher employee benefits and professional service fees[14]. - Total expenses for the six months ended June 30, 2024, amounted to RMB 3,778,689,000, an increase of 7.7% from RMB 3,509,558,000 in the previous year[37]. Assets and Liabilities - Total assets increased to RMB 4,004.8 million as of June 30, 2024, compared to RMB 3,441.4 million as of December 31, 2023[27]. - The total liabilities increased to RMB 2,601.2 million as of June 30, 2024, from RMB 2,055.5 million as of December 31, 2023[27]. - Accounts receivable net amount increased to RMB 3,149,280,000 as of June 30, 2024, from RMB 2,210,071,000 as of December 31, 2023, marking an increase of approximately 42.4%[49]. - The company’s total accounts payable as of June 30, 2024, was RMB 1,920,578,000, up from RMB 1,433,800,000 as of December 31, 2023, indicating an increase of about 34%[51]. Market and Strategic Developments - The company successfully expanded its live e-commerce solutions into the North American market, enhancing international cooperation opportunities[4]. - The application of AI technology, particularly in AIGC, has significantly improved content production efficiency, with the company integrating these tools into its marketing strategies[5]. - The company continues to focus on expanding its one-stop online marketing solutions and live e-commerce services as part of its growth strategy[34]. Employee and Compensation - The company has 645 employees as of June 30, 2024, up from 576 employees as of December 31, 2023[60]. - Employee costs for the six months ended June 30, 2024, totaled approximately RMB 82.7 million, an increase from RMB 70.1 million for the same period in 2023[60]. - The company emphasizes maintaining high recruitment standards and competitive compensation for employees, with a focus on training and retention[60]. Cash Flow and Financial Position - As of June 30, 2024, the company's cash and cash equivalents decreased to approximately RMB 409.3 million from RMB 719.4 million as of December 31, 2023, primarily due to net cash outflows from operating activities[21]. - The company's leverage ratio as of June 30, 2024, was 0.01, a decrease from 0.02 as of December 31, 2023[22]. - The company maintained a prudent treasury policy, ensuring a robust liquidity position throughout the review period[52]. Accounting and Compliance - The company has adopted new accounting standards effective from January 1, 2024, but these have not had a significant impact on the financial statements[30]. - The company has adopted accounting principles and practices that comply with applicable accounting standards and regulations as of June 30, 2024[66]. - The interim financial data for the six months ending June 30, 2024, has been reviewed by the company's auditors according to international review standards[67].

UJU HOLDING LIMITED 优矩控股有限公司 (於開曼群島註冊成立的有限公司) 股票代碼: 1948 2 公司資料 7 財務概要 20 企業管治報告 80 合併損益及其他綜合收益表 111658 目錄 6 財務摘要 14 董事及高級管理層履歷詳情 59 董事會報告 82 合併資產負債表 86 合併現金流量表 144 釋義 公司資料 獨立非執行董事 張培驁先生 林霆女士 王文平先生 審核委員會 王文平先生（主席） 張培驁先生 林霆女士 馬曉輝先生（於2024年3月28日辭任主席） 羅小妹女士（自2024年3月28日起獲委任為主席） 張培驁先生 林霆女士 王文平先生 授權代表 馬曉輝先生（於2024年3月28日辭任授權代表） 羅小妹女士（於2024年3月28日獲委任為授權代表） 康錦里先生 有關香港法律的法律顧問 德恒律師事務所（香港）有限法律責任合夥 香港 中環 皇后大道中5號 衡怡大廈28樓 中國主要營業地點及總部 中國北京 朝陽區東風南路8號 東楓德必WE人工智能創新基地 G座4層 主要往來銀行 上海浦東發展銀行 （北京三里屯支行） 渣打銀行（香港）有限公司 香港證券登記及過戶分處 卓佳證券登記 ...

Financial Performance - For the year ended December 31, 2023, the company's revenue was RMB 7,076.0 million, a decrease of 15.1% compared to RMB 8,336.1 million in 2022[29]. - The gross profit for the same period was RMB 286.0 million, representing a 30.1% increase from RMB 219.8 million in the previous year[29]. - Profit before tax decreased by 21.2% to RMB 117.2 million from RMB 148.7 million in 2022[29]. - The profit attributable to the owners of the company was RMB 90.6 million, down 20.3% from RMB 113.6 million in the prior year[29]. - Operating cash inflow for the year ending December 31, 2023, was approximately RMB 812.2 million, despite a decline in business scale due to risk management measures[31]. - Net profit for the year ending December 31, 2023, was approximately RMB 91.0 million, down about 19.9% from approximately RMB 113.6 million for the year ending December 31, 2022[31]. - The operating profit for the year was approximately RMB 125.5 million, down from RMB 164.8 million in the previous year, reflecting a decrease of about 23.9%[71]. - The company's advertising revenue from distribution services was approximately RMB 11.3 million in 2023, down from RMB 25.2 million in 2022, reflecting a decline of about 55.2%[53]. - Other income significantly decreased by approximately 96.5% from RMB 115.8 million in 2022 to RMB 4.1 million in 2023, primarily due to reduced government subsidies[90]. - The total income tax expense for the year ended December 31, 2023, was RMB 26,249, down from RMB 35,167 in 2022[147]. Revenue Breakdown - Revenue from online marketing solutions decreased by approximately 15.4% to about RMB 700.9 million for the year ending December 31, 2023, from approximately RMB 828.8 million for the year ending December 31, 2022[39]. - E-commerce revenue accounted for 53.6% of total revenue in 2023, up from 46.3% in 2022, with e-commerce revenue at approximately RMB 374.8 million[41]. - In 2023, the online marketing solutions business generated revenue of RMB 7,008.5 million, accounting for 99.0% of total revenue, a decrease from RMB 8,288.1 million in 2022, which accounted for 99.4%[77]. - Revenue from live e-commerce business increased from RMB 38.4 million in 2022 to RMB 61.9 million in 2023, indicating rapid growth and potential as a second growth curve for the company[78]. - The e-commerce sector remains the largest client group, generating approximately RMB 3,747.6 million in revenue for the year ended December 31, 2023, slightly down from RMB 3,827.7 million in 2022[80]. - Revenue from one-stop online marketing solutions service for the year ended December 31, 2023, was RMB 6,997,239, a decrease of 15.3% from RMB 8,262,846 in 2022[138]. Cost Management - The total employee cost for the year was approximately RMB 147.4 million, down from RMB 195.6 million in 2022, with a total of 576 employees as of December 31, 2023[20]. - Employee benefits expenses decreased by approximately 29.6% from RMB 102.9 million in 2022 to RMB 72.5 million in 2023, attributed to improved efficiency from the upgraded platform[82]. - The total sales expenses increased by approximately 24.0%, from RMB 24.7 million in 2022 to RMB 30.6 million in 2023, mainly due to the rapid expansion of the self-operated e-commerce business[59]. - Total costs for user acquisition and monitoring decreased from RMB 7,951.8 million in 2022 to RMB 6,657.2 million in 2023[81]. - The total cost of traffic acquisition and monitoring decreased to RMB 6,657,207, a reduction of approximately 16.3% from RMB 7,951,800 in 2022[168]. Financial Position - As of December 31, 2023, the company had utilized approximately RMB 607.1 million of the net proceeds from the global offering, with RMB 141.4 million remaining in banks[8]. - Cash and cash equivalents increased significantly from RMB 288.7 million at the end of 2022 to RMB 719.4 million at the end of 2023, primarily due to net cash inflows from operating activities[67]. - The liquidity ratio improved slightly, with a current ratio of 1.6 in 2023 compared to 1.5 in 2022[68]. - The company's leverage ratio decreased to 0.02 as of December 31, 2023, down from 0.3 in 2022, indicating improved financial stability[95]. - Current liabilities decreased to RMB 2,050.8 million in 2023 from RMB 2,654.0 million in 2022, a reduction of 22.7%[106]. - Total assets as of December 31, 2023, were RMB 3,441.4 million, down from RMB 3,988.9 million in 2022, representing a decrease of 13.8%[106]. - The company's net accounts receivable as of December 31, 2023, was RMB 2,210,071, a decrease from RMB 2,704,930 in 2022[152]. - The company reported a total of RMB 2,210.1 million in accounts receivable as of December 31, 2023, down from RMB 2,704.9 million in 2022, a decrease of 18.3%[105]. Strategic Initiatives - The company plans to continue exploring partnerships with new advertisers and online media[6]. - The company plans to expand its live e-commerce services into North America in 2024, leveraging its experience in live operations and supply chain development[50]. - The company plans to establish its own product brands to enhance market influence and drive business growth in the long term[35]. - The company became a partner of Bing China in early 2024, aiming to leverage this partnership to create new quality traffic sources for advertising clients[35]. - AI technology is being integrated into marketing strategies, enhancing content creation and advertising effectiveness, with a focus on personalized and emotional advertising[34]. Shareholder Returns - The board proposed a final dividend of HKD 0.05 per share for the year ended December 31, 2023, subject to approval at the annual general meeting[11]. - The company proposed a final dividend of HKD 0.05 per share, totaling approximately HKD 30 million, equivalent to about RMB 27.2 million[149]. - Basic earnings per share for the year ended December 31, 2023, was RMB 0.15, down from RMB 0.19 in 2022, indicating a decline of 21.1%[103]. - The company declared a final dividend of RMB 11,064,000 for the year ended December 31, 2022, down from RMB 50,184,000 in the previous year[173]. Research and Development - Research and development expenses decreased by approximately 49.6%, from RMB 17.5 million in 2022 to RMB 8.8 million in 2023, due to a reduction in the number of employees dedicated to SaaS technology development[61]. Market Environment - The company has not utilized any funds for strategic investments and acquisitions as of December 31, 2023, due to a cautious approach in a complex market environment[187]. - The effective corporate income tax rate for the company's main subsidiaries in China is 25%, with certain subsidiaries enjoying reduced rates of 15% and 20%[171]. - The group's operations are primarily located in China, with most transactions denominated and settled in Renminbi[198]. - Foreign exchange risk is identified as a potential loss due to fluctuations in exchange rates[198].