OBM(SH:603729)2021-07-15 16:00Financial Performance - The company's operating revenue for the first half of 2021 was ¥455,159,004.87, representing a 49.49% increase compared to ¥304,483,896.88 in the same period last year[20]. - The net profit attributable to shareholders of the listed company was ¥7,980,532.37, up 36.95% from ¥5,827,147.56 in the previous year[20]. - The net profit attributable to shareholders after deducting non-recurring gains and losses was ¥7,922,589.26, a significant increase of 118.84% compared to ¥3,620,323.19 in the same period last year[20]. - Basic earnings per share increased by 50.00% to CNY 0.09 compared to CNY 0.06 in the same period last year[21]. - Net profit attributable to shareholders rose by 36.95% due to a 49.49% increase in operating revenue and a 29.83% decrease in management expenses[21]. - The company achieved a revenue of CNY 45,515.90 million, representing a year-on-year increase of 49.49%[33]. - The net profit attributable to shareholders was CNY 798.05 million, up 36.95% year-on-year[33]. Cash Flow and Liquidity - The net cash flow from operating activities decreased by 81.14%, amounting to ¥11,476,313.11 compared to ¥60,855,134.41 in the previous year[20]. - Cash flow from operating activities decreased by 81.14%, primarily due to increased business volume and higher payments to suppliers[21]. - The company reported a significant decrease in cash flow from operating activities, down 81.14% to CNY 11,476.31 million, due to increased working capital requirements[36]. - The company reported a net cash decrease of ¥69,389,257.94, contrasting with an increase of ¥9,679,202.39 in the previous period[91]. - The ending balance of cash and cash equivalents was ¥47,787,912.79, down from ¥33,897,069.11 in the previous period[91]. Assets and Liabilities - Total assets at the end of the reporting period were ¥1,074,122,745.64, reflecting a 2.44% increase from ¥1,048,522,254.83 at the end of the previous year[20]. - The net assets attributable to shareholders at the end of the reporting period were ¥792,287,585.32, a slight increase of 0.75% from ¥786,358,052.95 at the end of the previous year[20]. - Total liabilities rose to ¥304,268,280.23, compared to ¥259,832,350.08, indicating an increase of about 17%[80]. - Total current assets as of June 30, 2021, amount to ¥579,928,740.34, an increase from ¥566,892,516.35 at the end of 2020[73]. - Accounts payable increased significantly to ¥67,762,724.89 from ¥21,233,631.54, marking an increase of about 219%[79]. Market and Business Outlook - 44% of advertisers plan to increase their marketing budgets, indicating a positive outlook for the advertising market[26]. - The advertising market is experiencing a recovery, with outdoor advertising gaining traction and increasing interest in live streaming and short video marketing[26]. - The company is focusing on enhancing content marketing capabilities and has established a solid foundation for future growth[29]. - The company expanded its client base, leading to increased advertising volume and improved collaboration with high-quality clients[35]. Risks and Compliance - The report includes forward-looking statements that are subject to risks and uncertainties, which may lead to actual results differing significantly from those projected[5]. - The company faces risks from intensified market competition and potential changes in tax policies that could adversely affect profit levels[41]. - The company has made commitments to avoid any direct or indirect competition with its subsidiaries, ensuring compliance with these commitments[54]. - There are no significant lawsuits or arbitration matters reported during the reporting period[58]. Financial Management and Accounting - The report has not been audited, but the management guarantees its accuracy and completeness[7]. - The company confirms that its financial statements comply with the requirements of the accounting standards and accurately reflect its financial position and performance[121]. - The company assesses control over subsidiaries based on the ability to influence returns through participation in relevant activities[133]. - The company recognizes expected credit losses for financial instruments classified at amortized cost and those measured at fair value through other comprehensive income[154]. Shareholder Information - Total number of ordinary shareholders as of the end of the reporting period is 8,939[64]. - The largest shareholder, Duan Peizhang, holds 23,094,300 shares, representing 24.74% of total shares[67]. - The company has not reported any significant changes in share capital or major contracts during the reporting period[62][63].