OBM(SH:603729)2023-04-28 16:00Financial Performance - The net profit attributable to shareholders for 2022 was -191,037,375.94 RMB, a significant decline compared to -63,019,952.45 RMB in 2021[5] - Total operating revenue for 2022 was 400,876,136.71 RMB, representing a decrease of 45.81% from 739,825,941.18 RMB in 2021[21] - The company reported a decrease in revenue from core business activities, with revenue after excluding non-core income at 375,614,541.03 RMB, down 46.12% from 697,193,075.52 RMB in 2021[21] - Basic earnings per share for 2022 was -2.05 CNY, a decrease from -0.68 CNY in 2021[23] - Net profit attributable to shareholders decreased by 203.14% compared to 2021, and by 783.17% compared to 2020[24] - Revenue for the reporting period decreased by 45.81% compared to the previous year, and by 35.49% compared to 2020[23] - The company reported a significant reduction in accounts receivable, which may impact cash flow and liquidity in the future[159] - The company reported a net profit of -182.86 million yuan for the year 2022, failing to meet performance commitments[118] Cash Flow and Assets - The net cash flow from operating activities increased by 146.83% to 49,464,991.20 RMB, up from 20,040,040.28 RMB in 2021[21] - Total assets decreased by 30.35% to 679,932,514.80 RMB, down from 976,193,423.29 RMB in 2021[21] - The net cash flow from investing activities increased by 315.72% year-on-year, primarily due to profit distributions received from joint ventures[42] - The total current assets decreased from RMB 519,271,795.04 in 2021 to RMB 319,085,636.16 in 2022, reflecting a decline of approximately 38.6%[159] - The cash and cash equivalents dropped from RMB 49,167,515.58 in 2021 to RMB 27,746,860.74 in 2022, a decrease of approximately 43.5%[159] - Total liabilities decreased from CNY 224,663,996.16 in 2021 to CNY 163,792,259.92 in 2022, a reduction of about 27.1%[165] Operational Changes and Strategies - The company aims to become a "marketing data scientist" and focuses on helping enterprises achieve digital transformation through data science[31] - The company has adjusted its client structure to optimize high-risk clients and ensure operational quality[31] - The company is focusing on expanding its high-quality customer base and optimizing client structure to enhance business stability[32] - The company plans to deepen its "Big Cultural and Entertainment" strategy, upgrading its business model to optimize digital transformation and marketing effectiveness[71] - The company is committed to improving its internal control systems and governance structures to ensure sustainable and high-quality development[73] Governance and Compliance - The company has maintained a standard unqualified audit report from its accounting firm, ensuring the accuracy and completeness of the financial report[4] - The company has implemented internal regulations to enhance governance and operational standards, including rules for board meetings and major business decisions[77] - The company’s board of directors and supervisory board have been actively participating in meetings and fulfilling their responsibilities[77] - The company has maintained the independence of its operations, with no reported conflicts of interest from controlling shareholders[78] - The company has not reported any major related party transactions during the year[123] Market Conditions and Future Outlook - The advertising market in 2022 decreased by 11.8% year-on-year, with traditional outdoor advertising declining by 27.6%[31] - The advertising market is expected to recover in 2023, moving towards a new growth cycle after a period of volatility[35] - The company faces risks from intensified market competition, particularly from emerging social media platforms like Xiaohongshu and Douyin[74] - The company forecasts a GDP growth rate of approximately 5.0% for 2023, with a projected retail sales growth of around 10.4%[68] Shareholder Information - The top shareholder, Duan Peizhang, holds 24.74% of the shares, with 1,700,000 shares pledged[137] - The company plans to repurchase between 2.33 million and 4.67 million shares, with a total repurchase amount not exceeding ¥90.5845 million[142] - The company reported a total of 7,746 ordinary shareholders as of the end of the reporting period[135] - The company has issued a total of 93.338 million shares as of December 31, 2022, with a registered capital of 93.338 million yuan[195] Financial Management and Expenses - The company’s financial expenses decreased by 53.25% year-on-year, attributed to reduced interest expenses from repaying bank loans[42] - The company’s retained earnings decreased from CNY 387,310,354.41 in 2021 to CNY 234,324,995.92 in 2022, a decline of approximately 39.5%[166] - The company reported a significant increase in net cash flow from operating activities, reaching 49.46 million yuan, up 146.83% year-on-year[41] - The company’s short-term borrowings decreased from CNY 127,739,022.66 in 2021 to CNY 53,989,937.43 in 2022, a reduction of approximately 57.7%[165]