OBM(SH:603729)2023-07-27 16:00Financial Performance - The company's operating revenue for the first half of 2023 was ¥169,882,164.28, a decrease of 30.99% compared to ¥246,154,512.65 in the same period last year[21]. - The net profit attributable to shareholders of the listed company was ¥3,739,989.06, a significant improvement from a loss of ¥15,541,253.91 in the previous year[21]. - The company's basic earnings per share increased by 123.53% year-on-year, reaching CNY 0.04, compared to a loss of CNY 0.17 in the same period last year[22]. - Net profit attributable to shareholders rose by 124.06% year-on-year, primarily due to the consolidation of ChenYue Technology into the company's financial statements[22]. - Operating revenue decreased by 30.99% year-on-year, attributed to a contraction in advertising budgets and a decline in media agency and digital marketing service orders[22]. - The company achieved a turnaround from loss to profit during the reporting period, driven by enhanced risk management and business restructuring[32]. - The comprehensive income total for the first half of 2023 was RMB 645,844.20, a recovery from a comprehensive loss of RMB -16,383,602.91 in the same period of 2022[84]. - The company reported a net profit of RMB 677,397.19 for the first half of 2023, a significant recovery from a net loss of RMB 16,383,602.91 in the first half of 2022[83]. Cash Flow and Investments - The net cash flow from operating activities was ¥33,088,710.03, down 25.24% from ¥44,262,735.65 in the same period last year[21]. - The net cash flow from investment activities decreased by 217.96%, primarily due to payments made for the acquisition of Chen Yue Technology[35]. - The net cash flow from financing activities increased by 118.18% to ¥12,365,771.23, mainly due to an increase in bank loans[36]. - Cash inflow from sales of goods and services for the first half of 2023 was CNY 226,242,033.85, a decrease of 24.4% compared to CNY 299,270,047.07 in the same period of 2022[89]. - Cash inflow from financing activities in the first half of 2023 was CNY 63,490,000.00, an increase from CNY 36,496,536.00 in the same period of 2022[91]. Assets and Liabilities - The total assets at the end of the reporting period were ¥633,698,191.66, a decrease of 9.43% from ¥699,701,690.70 at the end of the previous year[21]. - The net assets attributable to shareholders of the listed company decreased by 37.25% to ¥341,196,455.43 from ¥543,761,989.82 at the end of the previous year[21]. - Current liabilities increased from ¥142,963,071.50 to ¥222,689,416.49, representing a rise of about 55.71%[75]. - Total liabilities increased from ¥153,826,428.74 to ¥290,511,055.96, reflecting a growth of around 88.66%[76]. - Owner's equity decreased from ¥545,875,261.96 to ¥343,187,135.70, a decline of about 37.06%[76]. Acquisitions and Subsidiaries - The company acquired a wholly-owned subsidiary, "Chen Yue Technology Service Co., Ltd.," which contributed to the restructuring of its digital marketing system and increased net profit[32]. - The company plans to acquire 100% equity of Hezhou Chenyue Technology Service Co., Ltd. for a transaction amount of 200 million yuan[40]. - As of June 30, 2023, Hezhou Chenyue Technology reported total assets of 35.12 million yuan and a net profit of 7.68 million yuan[43]. - The company holds a 100% equity stake in Hezhou Chenyue Technology, which generated a main business income of 19.06 million yuan in the reporting period[43]. Market and Operational Strategies - The company is focusing on high-quality development, emphasizing value-driven marketing strategies and optimizing operational workflows[26]. - The company is enhancing its content marketing capabilities through partnerships and expanding its media resources to improve service offerings[30]. - The company expanded its digital marketing services, integrating data-driven strategies to enhance marketing capabilities and explore new profit growth points[28]. - The advertising market in China saw a 4.5% year-on-year decline in overall spending in Q1 2023, indicating a challenging recovery phase for the industry[26]. Risk Management - The report includes a risk statement regarding forward-looking statements and potential risks faced by the company[7]. - The company faces risks from intensified market competition, particularly from emerging self-media platforms like Douyin and Kuaishou[44]. - Tax policy risks are present, as subsidiaries benefit from tax incentives under the Western Development policy, which may not be sustainable[44]. Shareholder and Equity Information - The company does not plan to distribute profits or increase capital from reserves for the first half of 2023[6]. - The total number of ordinary shareholders as of the end of the reporting period was 8,730[66]. - The top shareholder, Duan Peizhang, holds 23,094,300 shares, representing 24.74% of the total shares[67]. - The company has not proposed any profit distribution or capital reserve transfer plans for the half-year period[49]. Research and Development - The company plans to continue focusing on research and development, with R&D expenses reported at RMB 2,027,824.47 for the first half of 2023[82]. - Research and development expenses increased by 100% to ¥2,027,824.47, reflecting the integration of Chen Yue Technology into the consolidated financial statements[35]. Compliance and Governance - The board of directors has ensured the authenticity, accuracy, and completeness of the semi-annual report[4]. - The company has not reported any non-operating fund occupation by controlling shareholders or related parties[8]. - The company has not violated decision-making procedures for providing guarantees[8]. - There were no significant lawsuits or arbitration matters during the reporting period[57].