ELLASSAY(SH:603808)2022-04-29 16:00Financial Performance - In 2021, the company's main business revenue reached 2.327 billion yuan, a year-on-year increase of 22.9%, with a net profit attributable to shareholders of 304 million yuan, and a net profit of approximately 250 million yuan after deducting non-recurring gains, representing a year-on-year growth of 31.5%[5]. - The company achieved a net profit attributable to shareholders of RMB 303,864,159.32 for the year 2021[14]. - The parent company's net profit for 2021 was RMB 116,192,878.49, with a statutory surplus reserve of RMB 11,619,287.85 allocated[14]. - The total distributable profit for the parent company as of December 31, 2021, was RMB 663,924,051.68[14]. - The company achieved a net profit of 304 million yuan for the year 2021, with a significant increase of 31.48% in net profit excluding non-recurring gains, reaching 250 million yuan[87]. - The net profit attributable to shareholders was CNY 303.86 million, a decrease of 31.72% compared to the previous year, primarily due to a one-time gain from the sale of a subsidiary in 2020[36]. - The company reported a basic earnings per share of CNY 0.87, a decline of 35.07% compared to 2020[37]. - The company achieved a revenue of approximately CNY 2.363 billion in 2021, representing a year-on-year growth of 20.42%[130]. - The main business revenue reached a historical high of CNY 2.327 billion, with a year-on-year increase of 22.89%[131]. - The operating cash flow increased by 39.27% to CNY 300 million, driven by sales growth[133]. Brand Performance - The main brand, Geli Si, achieved revenue of approximately 1.01 billion yuan, a year-on-year increase of about 7.8%, with 19 new direct stores added and significant sales improvements in existing stores[6]. - The Laurèl brand saw a revenue increase of approximately 65% to about 240 million yuan, with 17 new stores opened, including three in Hong Kong[6]. - The self-portrait brand experienced exceptional growth, achieving revenue of approximately 175 million yuan, a year-on-year increase of over 400%, with online sales growing more than three times[6]. - IRO Paris brand generated revenue of 590 million yuan, a year-on-year increase of about 9%, with 13 new stores opened globally, now present in 16 countries[7]. - Ed Hardy brand achieved sales of 308 million yuan, a year-on-year increase of 43.1%, driven by a successful shift in style and online marketing efforts[7]. - The main brand ELLASSAY generated approximately 1.012 billion yuan in revenue, reflecting a year-on-year growth of 7.8%[51]. - The self-portrait brand achieved a significant milestone with 74,000 followers on Xiaohongshu, leading among similar brands in social media presence[80]. - Baichu Shangmei achieved a revenue of 1.024 billion yuan in 2021, representing a year-on-year growth of 61%, and a net profit of 190 million yuan, up 64% year-on-year[88]. Strategic Initiatives - The company aims to achieve a net profit target of 820 million yuan by 2026, supported by a recent capital increase of 480 million yuan to optimize shareholder structure[9]. - The company has established a sustainable fashion strategy, focusing on reducing carbon emissions and promoting a circular economy, and has joined global sustainability initiatives[9]. - The company is focusing on building a multi-brand matrix to enhance revenue growth and strengthen its core competitive advantages[48]. - The company is committed to establishing a platform with a thousand business partners, focusing on talent development and organizational vitality[96]. - The company aims to become an internationally competitive high-end fashion brand group, with a strategic focus on creating personalized charm through fashion[102]. - The company is committed to expanding the self-portrait brand in mainland China, increasing its market presence[113]. - The company plans to upgrade brand image and increase brand influence through enhanced marketing efforts and improved store environments[169]. - The company is enhancing its marketing matrix by increasing investments in social marketing and collaborations with celebrities and KOLs[173]. Market Trends and Consumer Insights - The high-end women's clothing market has seen an average growth rate of 7.5% over the past five years, outpacing the overall women's clothing market growth of 5.2%[98]. - The Z generation, born between 1995 and 2009, is becoming a dominant consumer group, emphasizing personalized and multi-brand consumption[99]. - The mid-to-high-end women's clothing market in China is expected to grow faster than the overall apparel market, with a current penetration rate of 23%[163]. - The company recognizes the importance of an omnichannel sales model to meet consumer demands effectively in the post-pandemic era[167]. Operational Efficiency and Digital Transformation - The company has implemented a digital system for real-time interaction across brands, improving operational efficiency and data integration[128]. - The company is leveraging Tencent's smart retail tools to enhance marketing precision and optimize store location strategies based on consumer data analysis[85]. - The company has adopted a digital transformation strategy, focusing on data-driven decision-making to improve operational efficiency across the entire supply chain[83]. - The company is accelerating the construction of a digital omnichannel closed-loop system, integrating internal digital management tools and enhancing marketing tracking systems[177]. Corporate Governance and Compliance - There are no non-operational fund occupations by controlling shareholders or related parties[17]. - The company has not violated decision-making procedures for external guarantees[18]. - There are no concerns regarding the authenticity, accuracy, and completeness of the annual report by the majority of the board members[19]. - The company has detailed the risks related to business operations and sales channels in the report[19]. - The company is focused on maintaining compliance with regulations and enhancing internal control evaluations[198]. Future Outlook - Future outlook indicates a focus on innovation and capturing opportunities amidst economic challenges, aligning with the growing demand for high-end multi-brand strategies[10]. - The company plans to open 50 new retail locations in tier-one cities over the next year, aiming to boost brand visibility[192]. - The company provided guidance for the next fiscal year, projecting a revenue growth of 10% to 1.32 billion RMB[192].