Breo(SH:688793)2022-04-24 16:00Financial Performance - The company's operating revenue for Q1 2022 was ¥247,744,027.72, representing a year-on-year increase of 15.29%[5] - The net profit attributable to shareholders was a loss of ¥9,889,836.00, a decrease of 188.84% compared to the same period last year[5] - The basic earnings per share for the period was -¥0.16, reflecting a decline of 166.67%[6] - Total operating revenue for Q1 2022 was CNY 247,744,027.72, an increase of 15.3% compared to CNY 214,891,263.85 in Q1 2021[22] - Net profit for Q1 2022 was a loss of CNY 9,955,472.14, compared to a profit of CNY 11,020,385.39 in Q1 2021[23] - The total comprehensive income for Q1 2022 was -9,627,471.41 RMB, compared to 11,020,385.39 RMB in Q1 2021, indicating a significant decline[24] - Basic and diluted earnings per share for Q1 2022 were both -0.16 RMB, down from 0.24 RMB in Q1 2021[24] - Operating profit for Q1 2022 was RMB 444,550.92, a significant decrease from RMB 6,451,612.30 in Q1 2021[31] - Net profit for Q1 2022 was RMB 13,455.58, compared to RMB 6,605,170.14 in Q1 2021, indicating a decline in profitability[31] - The total comprehensive income for Q1 2022 was RMB 13,455.58, down from RMB 6,605,170.14 in Q1 2021, reflecting overall financial challenges[31] Expenses and Costs - Research and development expenses totaled ¥15,366,824.52, accounting for 6.20% of operating revenue, an increase of 1.27 percentage points year-on-year[6] - Management expenses increased by 51.73%, primarily due to rising salaries and increased consulting fees[10] - The company reported a significant increase in sales expenses, which rose to CNY 113,179,752.57 from CNY 90,400,638.22 in Q1 2021, a 25.2% increase[22] - Sales expenses rose to RMB 58,522,961.20 in Q1 2022, compared to RMB 42,594,629.08 in Q1 2021, indicating increased marketing efforts[30] Assets and Liabilities - The total assets at the end of the period were ¥904,417,146.92, down 5.88% from the end of the previous year[6] - The total assets decreased from CNY 960,876,447.77 in the previous year to CNY 904,417,146.92 in Q1 2022[19] - Total liabilities decreased from CNY 305,874,969.14 in the previous year to CNY 259,043,139.70 in Q1 2022[19] - The company's equity attributable to shareholders decreased from CNY 655,330,600.73 to CNY 645,768,765.46 year-over-year[19] - The company's total equity as of March 31, 2022, was 650,836,664.13 RMB, slightly up from 650,823,208.55 RMB at the end of 2021[29] Cash Flow - Cash flow from operating activities showed a net outflow of ¥71,633,390.31, with no applicable year-on-year comparison[5] - Cash inflows from operating activities totaled 291,523,989.09 RMB in Q1 2022, slightly up from 284,398,661.71 RMB in Q1 2021[25] - The net cash flow from operating activities was -71,633,390.31 RMB in Q1 2022, worsening from -16,841,814.86 RMB in Q1 2021[26] - The company reported a net cash flow from investing activities of 99,983,139.91 RMB in Q1 2022, a significant increase from 1,333,466.13 RMB in Q1 2021[26] - The company reported a significant increase in cash inflow from investment activities, totaling RMB 135,190,729.42 in Q1 2022, compared to RMB 6,000,000.00 in Q1 2021[33] Shareholder Information - The number of ordinary shareholders at the end of the reporting period was 4,171[12] - The largest shareholder, Ma Xuejun, holds 40.31% of the shares, totaling 24,848,471 shares[12] Revenue Breakdown - The company achieved online revenue of 163.97 million RMB, representing a year-over-year growth of 48.77%[15] - Offline revenue was 80.06 million RMB, showing a year-over-year decline of 15.38%[15] - Revenue for Q1 2022 reached RMB 194,582,743.14, a 33% increase from RMB 146,304,825.18 in Q1 2021[30] Strategic Initiatives - The company plans to hold a new product launch event in the second quarter of 2022, focusing on accelerating new product development and iteration[16] - The company is implementing a management transformation focused on "specialization and efficiency, digital transformation" to enhance long-term competitiveness[16] - The company is committed to product innovation and operational efficiency while controlling costs to mitigate the adverse effects of the pandemic[16] - The company is enhancing its online B2C channels and new media outreach to drive sales growth[15] - The company is focusing on user care in its marketing strategy to improve brand experience while maintaining exposure[15]