Metersbonwe(SZ:002269)2021-08-25 16:00Financial Performance - The company's operating revenue for the reporting period was ¥1,376,877,708.19, a decrease of 14.06% compared to the same period last year [21]. - The net profit attributable to shareholders was -¥38,926,911.52, showing an improvement of 91.85% from -¥477,869,184.39 in the previous year [21]. - The net cash flow from operating activities was ¥749,643.18, a significant increase of 100.51% compared to -¥145,918,490.02 in the same period last year [21]. - The total assets at the end of the reporting period were ¥5,515,419,883.72, reflecting a growth of 4.09% from the end of the previous year [21]. - The net assets attributable to shareholders decreased by 2.78% to ¥1,147,402,061.28 compared to the end of the previous year [21]. - The company reported a basic and diluted earnings per share of -¥0.02, an improvement of 89.47% from -¥0.19 in the previous year [21]. - The company's total revenue for the reporting period was ¥1,376,877,708.19, representing a decrease of 14.06% compared to ¥1,602,194,226.15 in the same period last year [44]. - The company's operating costs decreased by 20.57% to ¥812,612,420.83 from ¥1,022,999,353.63 year-on-year [44]. - Research and development expenses amounted to ¥39,475,240.34, down 14.53% from ¥46,183,917.54 in the previous year [44]. - The company reported a significant increase in investment income, which rose to ¥300,921,487.94, a 1,462.18% increase from ¥19,262,950.16 in the previous year [45]. Market Environment - The company reported a significant impact from the COVID-19 pandemic on its business operations and profitability, facing uncertainties in the domestic macroeconomic environment [4]. - The competitive landscape in the casual wear industry remains intense, with ongoing pressure from both domestic and international brands potentially affecting product pricing and sales volume [5]. - The company continues to monitor macroeconomic risks that could affect its operational performance and financial health [4]. - The company maintains a proactive approach to risk management in the face of industry competition and changing market dynamics [5]. - The company aims to enhance brand competitiveness to mitigate risks from macroeconomic fluctuations and industry competition [31][32]. Strategic Focus - The company is focused on digital transformation and new retail business models to adapt to changing consumer behaviors [6]. - The company emphasizes the importance of keeping up with fashion trends among its target consumer demographic to avoid negative impacts on performance [6]. - The company is adapting to changing consumer preferences by utilizing big data for trend analysis and product development [33]. - The company is focusing on product design and development, leveraging a combination of international and local design influences [36]. - The marketing network includes both direct and franchise stores, strategically positioned to enhance brand influence and market penetration [37]. Operational Changes - The company closed 73 direct-operated stores and 292 franchise stores during the reporting period due to ongoing impacts from the COVID-19 pandemic [51]. - The company has established a robust supply chain management capability, integrating business flow, information flow, logistics, and capital flow [39]. - The company has implemented a comprehensive management system for both direct and franchise stores to enhance operational efficiency and support market expansion [42]. - The average annual sales per direct-operated store was approximately ¥2.38 million, with an average annual sales efficiency of ¥7,554.96 per square meter [53]. - The company has launched a new basic series in Spring/Summer 2021, focusing on fabric and design, utilizing unique antibacterial Sorona fabric [66]. Brand Development - MECITY completed a brand image upgrade with a new logo and a comprehensive visual system refresh, targeting a "new luxury fashion" positioning [67]. - MECITY launched four newly renovated offline stores in June, showcasing a modern and refined image style [67]. - The online channel for MECITY was revamped at the end of June, providing a high-quality shopping experience for urban elites [67]. - MECITY upgraded its CRM system to connect online and offline sales scenarios, enhancing digital marketing capabilities [67]. - The company has implemented a strategy to enhance brand appeal among young consumers by promoting a trendy and high-cost performance product line [66]. Financial Management - The company has not disclosed specific financial figures or performance metrics in the provided content, limiting detailed financial analysis [16]. - The company did not engage in any significant equity or non-equity investments during the reporting period [79]. - The company did not sell any major assets during the reporting period [82]. - The company did not implement any stock incentive plans or employee stock ownership plans during the reporting period [94]. - The company has complied with environmental regulations and has not faced any penalties related to environmental issues during the reporting period [97]. Shareholder Information - The total number of ordinary shareholders at the end of the reporting period is 152,136 [132]. - The largest shareholder, Shanghai Huafu Investment Co., Ltd., holds 1,117,716,359 shares, representing 44.49% of the total shares [132]. - The company has a total of 2,512,500,000 shares outstanding, with 100% being unrestricted shares [130]. - The shareholder Hu Jiajia holds 56,250,000 shares, accounting for 8.96% of the total shares [132]. - The report indicates no changes in the number of shares held by major shareholders during the reporting period [134].