Overview - Socks are essential clothing items that are widely used in daily life, characterized as fast-moving consumer goods with a relatively low average price compared to other textile and apparel products, making the sock market a vast opportunity [1][9] - In 2024, China's sock sales are projected to reach 12.229 billion pairs, generating a revenue of 101.074 billion yuan, with non-transparent socks accounting for over 60% of the market [1][9] - As living standards improve and consumer preferences evolve, there is a growing demand for comfort, functionality (such as antibacterial, moisture-wicking, and odor-resistant features), and fashion, leading to increased opportunities in niche markets [1][9] Market Policies - The Chinese government has implemented various policies to support the development of the textile and apparel industry, including initiatives to promote fashionable domestic products and enhance the innovation of traditional brands [4][6] - Key policies include the promotion of cultural and tourism consumption, support for the innovation of time-honored brands, and the encouragement of high-quality development in the textile sector [4][6] Industry Chain - The upstream of the sock industry includes suppliers of raw materials such as cotton, wool, silk, and synthetic fibers, as well as equipment manufacturers for sock production [7] - The midstream consists of sock manufacturing companies, while the downstream includes various sales channels such as supermarkets, department stores, specialty shops, wholesale markets, and e-commerce platforms [7] Competitive Landscape - The sock industry in China is characterized by a low entry barrier, resulting in a large number of participants, primarily small and medium-sized enterprises, leading to a highly fragmented market [11] - In 2024, the top 10 brands in the sock market accounted for less than 5% of the total market share, indicating significant competition and product homogeneity [11] Company Analysis - **Langsha Co., Ltd.**: One of the world's largest sock manufacturers with advanced digital equipment and a daily production capacity exceeding 4 million pairs. In 2024, Langsha's revenue reached 380 million yuan with a gross profit of 77 million yuan, resulting in a gross margin of 20.38% [13] - **Jiansheng Group Co., Ltd.**: A leading manufacturer of knitted sports apparel, producing 500 million pairs of cotton socks annually. In 2024, the company's revenue was 2.574 billion yuan, with knitted sports socks accounting for 60.61% of total sales [15] Development Trends - The demand for socks is becoming increasingly diversified, with consumers seeking additional functionalities such as anti-slip, antibacterial, and odor-resistant features [17] - Smart socks equipped with sensors to monitor foot health and adjust temperature and humidity are expected to become a market trend, providing personalized experiences for consumers [17]

股票代码：002269 股票简称：美邦服饰 编号：2025-034 上海美特斯邦威服饰股份有限公司 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误 导性陈述或者重大遗漏，并对其内容的真实性、准确性和完整性依法承 担法律责任。 上海美特斯邦威服饰股份有限公司（以下简称"公司"）于 2024 年 6 月 30 日 召开第六届董事会第十二次会议，于 2024 年 07 月 18 日召开 2024 年第三次临时 股东大会，审议通过了《关于回购公司股份方案的议案》，同意公司使用控股股 东借款、自有资金不低于人民币 3,000.00 万元、不超过人民币 5,000.00 万元，通 过集中竞价交易方式以不超过 1.75 元/股的价格回购公司发行的人民币普通股（A 股）股票，具体回购资金总额以及回购股份数量以回购期限届满或回购实施完成 时的实际情况为准，回购的股份用于实施股权激励或员工持股计划。本次回购股 份的实施期限为自股东大会审议通过本次回购股份方案之日起 6 个月内。具体内 容详见公司于 2024 年 7 月 1 日、2024 年 7 月 18 日、2024 年 8 月 7 日披露的《关 于股份回购方案的公 ...

股票代码：002269 股票简称：美邦服饰 编号：2025-034 上海美特斯邦威服饰股份有限公司 关于股份回购结果暨股份变动公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误 导性陈述或者重大遗漏，并对其内容的真实性、准确性和完整性依法承 担法律责任。 上海美特斯邦威服饰股份有限公司（以下简称"公司"）于 2024 年 6 月 30 日 召开第六届董事会第十二次会议，于 2024 年 07 月 18 日召开 2024 年第三次临时 股东大会，审议通过了《关于回购公司股份方案的议案》，同意公司使用控股股 东借款、自有资金不低于人民币 3,000.00 万元、不超过人民币 5,000.00 万元，通 过集中竞价交易方式以不超过 1.75 元/股的价格回购公司发行的人民币普通股（A 股）股票，具体回购资金总额以及回购股份数量以回购期限届满或回购实施完成 时的实际情况为准，回购的股份用于实施股权激励或员工持股计划。本次回购股 份的实施期限为自股东大会审议通过本次回购股份方案之日起 6 个月内。具体内 容详见公司于 2024 年 7 月 1 日、2024 年 7 月 18 日、2024 年 8 月 7 ...

Core Viewpoint - Meibang Apparel has struggled to find effective methods to revitalize its performance despite significant reforms over the past year, with a projected net profit decline of approximately 90.88% to 86.98% for the first half of 2025 [1][3] Financial Performance - The company expects a net profit of about 7 to 10 million yuan for the first half of 2025, a drastic decrease compared to the previous year [1] - In the first half of 2024, Meibang Apparel reported a net profit of 76.78 million yuan, a year-on-year increase of 648.07%, while the non-recurring net profit was 8.12 million yuan, up 133.7% [3] - The company’s net profit for 2024 was reported at a loss of 195 million yuan, with revenue down 49.79% [4] - For the first quarter of 2025, revenue and net profit fell by 48.74% and 90.62%, respectively [4] Strategic Transformation - Meibang Apparel announced a strategic shift towards the outdoor sector, aiming to become a well-known outdoor brand, which includes the implementation of a "5.0 new retail strategy" that integrates various retail methods [3][4] - The company plans to establish 50 urban lifestyle experience centers and 10,000 community service stations as part of its new retail model [3] Market Challenges - The founder of Meibang Apparel expressed concerns about the low barriers to entry in the fast fashion sector, indicating that the outdoor market presents a more substantial opportunity due to growing consumer demand [4] - However, industry experts suggest that entering the outdoor market may not be timely for Meibang Apparel, as competition is fierce and the company lacks significant technological advantages [4][5] Operational Issues - Reports indicate that Meibang Apparel's e-commerce headquarters in Hangzhou has been vacated, and many suppliers have reportedly left the company [5] - As of the end of 2024, the company had 54 direct stores and 553 franchise stores, with a net increase of 29 direct stores but a net decrease of 235 franchise stores [5] - During the 2024 autumn and winter ordering period, over 200 suppliers chose to abandon Meibang Apparel, and the company's procurement volume decreased by 31.84% [5]

"不走寻常路"这句Slogan对于国内的8090后来说至今仍余音袅袅，对周杰伦的"非主流"代言 广告应该也印象深刻，这些都是美特斯邦威创造的"时代眼泪"。7月15日，上海美特斯邦威 服饰股份有限公司（简称：美邦服饰 证券代码：002269.SZ）发布公告称，预计今年上半年 净利润700-1000万元，同比下降86.98%-90.88%；扣非净利润预计为65万元-95万元，同比下 降88.3%-91.99%。受此消息影响，美特斯邦威当天收盘价为1.92元，下跌3.03%。 同时，上海票据交易所近日披露的承兑人逾期名单中亦出现了美邦服饰。名单显示，2025年上半年，有 889家承兑人多次出现票据逾期行为，其中美邦服饰在2025年上半年累计承兑发生额达724万元，承兑余 额为708万元，而累计逾期发生额却高达1.03亿元。承兑人逾期有明确界定：承兑人在6个月内发生3次 以上票据逾期且月末存在逾期余额，或者当月出现票据逾期行为，即被视为承兑人逾期。 | 700 | 浙江朗奥物流科技有限公司 | 913305000716360735 | | --- | --- | --- | | 701 | 上海菱特斯邦威服饰股份有限 ...

一、 本期业绩预计情况 股票代码：002269 股票简称：美邦服饰 编号：2025-033 上海美特斯邦威服饰股份有限公司 2025 年半年度业绩预告公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 | 项目 | 年 月 2025 1 | 1 | 日至 | 月 6 | 30 | 日 | 上年同期 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 归属于上市公司股东 | 盈利：700 | | 万元至 | 1,000 | | 万元 | 盈利：7,678.06 | 万 | | 的净利润 | 比上年同期下降： | | | 90.88% | - | 86.98% | 元 | | | 扣除非经常性损益后 | 盈利： 65 | | 万元至 | 95 | 万元 | | 盈利：811.94 | 万元 | | 的净利润 | 比上年同期下降： | | | 91.99% | - | 88.30% | | | | 基本每股收益（元/股） | | 0.00 | | | | ...

美邦服饰（002269）公告，预计2025年1月1日至2025年6月30日归属于上市公司股东的净利润为700万元 至1000万元，同比下降90.88%至86.98%。扣除非经常性损益后的净利润为65万元至95万元，同比下降 91.99%至88.30%。基本每股收益为0元/股。业绩变动主要由于本期信用减值损失较上年同期大幅增加， 以及上年同期公司处置了南昌物业，相关资产处置的收益较大，本期则无该项收益。 ...

Core Viewpoint - The article discusses the resurgence of once-popular brands in the fashion industry, highlighting their strategies for adaptation and transformation in response to changing consumer preferences and market dynamics [1][2][3]. Group 1: Brand Resurgence - Many once-familiar brands have shown remarkable performance in recent years, with Daphne leading the women's shoe sales on Douyin, and brands like Meisibangwei and True Vivus experiencing significant online sales growth [5][6]. - Brands such as Camel and others are beginning to show signs of recovery despite undergoing painful transformations [6]. Group 2: Transformation Strategies - The article categorizes the transformation strategies of these brands into four types: Dolphin, Belt Fish, Octopus, and Flounder, each representing different approaches to adaptation [8]. - Dolphin-type brands actively explore new fields and shed their old images, exemplified by Camel's shift to outdoor apparel and collaborations with young influencers [8][9]. - Belt Fish-type brands focus on downsizing and outsourcing production, as seen with Daphne and Huili, which have reduced their physical stores significantly while enhancing brand management [9][11]. - Octopus-type brands, like Meisibangwei, aim to expand their reach by reopening stores in lower-tier markets while leveraging online promotions to drive foot traffic [11][12]. - Flounder-type brands, such as Bannilu and True Vivus, maintain a low profile, focusing on existing operations without aggressive expansion or contraction [12]. Group 3: Embracing E-commerce - The brands have recognized the necessity of embracing e-commerce to compete effectively, leveraging their established brand recognition to drive online sales [15]. - True Vivus has amassed 5 million followers on Taobao, with e-commerce sales accounting for over 80% of its revenue, while Daphne has developed a robust live-streaming strategy [16][18]. Group 4: Supply Chain and Product Innovation - Brands are investing in digital technologies and AI tools to enhance their supply chain efficiency, reducing design cycles and improving inventory turnover [18][21]. - Belle has successfully shortened its design cycle from 45 days to 15 days and has implemented a custom shoe service based on user data, increasing the price point of its products [18][20]. Group 5: Market Positioning and Consumer Engagement - The brands are focusing on creating premium experiences in flagship stores, which can generate significantly higher average transaction values compared to regular stores [21][22]. - In lower-tier markets, the strategies differ, with Belt Fish brands outsourcing production, which may dilute brand identity, while Octopus brands face challenges in maintaining consumer engagement [24][25]. Group 6: Future Outlook - The article suggests that the next phase of industry evolution is approaching, driven by improved logistics and changing consumer behaviors, particularly with the rise of instant retail [26][35]. - Brands must address supply chain weaknesses and re-establish connections with consumers to avoid fading into obscurity, emphasizing the importance of adapting to new market realities [37].

Core Viewpoint - The legal opinion letter confirms that the convening and holding of the shareholders' meeting of Shanghai Metersbonwe Fashion & Accessories Co., Ltd. complies with relevant laws, regulations, and the company's articles of association [4][9][11]. Group 1: Shareholders' Meeting Procedures - The shareholders' meeting is scheduled for July 3, 2025, with detailed notifications regarding voting methods, meeting time, location, and agenda provided [7][8]. - The actual time and method of the meeting were consistent with the notifications sent out [8]. Group 2: Attendance and Voting - The meeting was convened by the company's board of directors, with 4 shareholders representing 42.4033% of the company's shares present in person, and 1,133 shareholders participating via online voting, representing 0.8066% of the total voting shares [8][9]. - The voting process was conducted through a named voting method, with no objections raised regarding the results from the attending shareholders [9][10]. Group 3: Voting Results - The voting results showed that 1,080,477,711 shares were in favor of the proposals, accounting for the majority of the valid votes cast [10][11]. - Among the minority shareholders, 76.4484% voted in favor, while 15.3511% opposed the proposals [10].

中国上海市石门一路 288 号 兴业太古汇香港兴业中心办公楼一座 26 层 邮编：200041 电话：（86-21）5298 5488 传真：（86-21）5298 5492 junhesh@junhe.com 君合律师事务所上海分所 关于上海美特斯邦威服饰股份有限公司 2025 年第一次临时股东会的法律意见书 致：上海美特斯邦威服饰股份有限公司 君合律师事务所上海分所（以下简称"本所"）接受上海美特斯邦威服饰股份有 限公司（以下简称"公司"）的委托，指派本所经办律师出席了公司于 2025 年 7 月 3 日召开的公司 2025 年第一次临时股东会（以下简称"本次股东会"）的现场会议。 现本所根据《中华人民共和国公司法》《中华人民共和国证券法》《上市公司股东会规 则》等中国（仅为本法律意见书之目的，"中国"不包括香港特别行政区、澳门特别 行政区及台湾地区）现行有效的法律、法规、规范性文件以及公司现行有效的《上海 美特斯邦威服饰股份有限公司章程》（以下简称"《公司章程》"）和《上海美特斯邦 威服饰股份有限公司股东大会议事规则》的有关规定，出具本法律意见书。 为出具本法律意见书，本所审查了公司提供的有关文件及其复 ...