
Financial Performance - The company's operating revenue for 2022 was CNY 30,104,896,186.70, representing an increase of 18.76% compared to CNY 25,350,178,204.45 in 2021[11]. - The net profit attributable to shareholders for 2022 was CNY 9,377,832,429.08, a growth of 24.91% from CNY 7,507,682,797.40 in the previous year[11]. - The basic earnings per share for 2022 increased to CNY 6.2251, up 24.15% from CNY 5.0141 in 2021[11]. - The total assets at the end of 2022 were CNY 67,964,247,134.43, showing a slight increase of 0.24% from CNY 67,798,704,193.76 at the end of 2021[11]. - The net assets attributable to shareholders rose to CNY 47,474,946,974.68, an increase of 11.74% compared to CNY 42,486,209,789.59 in 2021[11]. - The cash flow from operating activities for 2022 was CNY 3,647,623,952.19, a significant decrease of 76.19% from CNY 15,318,165,480.53 in 2021[11]. - The weighted average return on equity for 2022 was 21.03%, an increase from 18.55% in 2021[11]. Revenue Breakdown - The revenue from high-end liquor products was CNY 26.227 billion, reflecting a growth of 21.87% year-on-year[21]. - The revenue from ordinary liquor products was CNY 3.273 billion, showing an increase of 4.97% year-on-year[21]. - The total revenue from wholesale distribution was CNY 29.107 billion, with a year-on-year growth of 19.91%[22]. - The revenue from the liquor industry was CNY 29,499,863,067.64, accounting for 97.99% of total revenue, with a year-on-year growth of 19.73%[36]. Market Position and Strategy - The company maintained a strong market position, ranking among the top three in sales scale within the liquor industry[18]. - The company operates primarily through offline distribution and online direct sales channels, with offline being the dominant model[19]. - The company has established a strong marketing network, penetrating all counties and districts across the country[33]. - The company is focusing on digital marketing tools to enhance market performance and improve sales tracking and analysis[35]. - The company aims for a 15% year-on-year increase in revenue for 2023[72]. - The strategic focus includes enhancing brand value and optimizing product structure through a "1320" strategy[73]. Research and Development - Research and development expenses were ¥253,574,976.39, slightly down from the previous year[47]. - The company has 39 national liquor masters and 78 provincial tasting committee members, enhancing its talent advantage[31]. - The company is focusing on enhancing brand power and product quality to capture more market share in the evolving competitive landscape of the white liquor industry[70]. Corporate Governance - The governance structure is compliant with legal requirements, ensuring equal treatment of all shareholders[77]. - The board consists of 8 members, including 4 independent directors, ensuring a balanced decision-making process[77]. - The company has established a fair and transparent performance evaluation and incentive mechanism for its management team, ensuring accountability and adherence to annual operational goals[78]. - The controlling shareholder has not interfered with the company's decision-making or operations, and there were no significant related-party transactions during the reporting period[79]. Environmental and Social Responsibility - The company promotes a "green brewing, ecological enterprise" philosophy, integrating environmental protection into its development strategy[78]. - The company actively participates in social welfare initiatives, fulfilling its corporate social responsibility commitments[78]. - The company invested approximately 46.39 million yuan in wastewater operation and environmental management in 2022, and paid an environmental protection tax of 1.0808 million yuan[129]. Future Outlook - The company provided a positive outlook for 2023, projecting a revenue growth of 12% to 15% based on market expansion strategies and new product launches[92]. - The company plans to invest in new technologies to improve production efficiency and product quality[87]. - The management team emphasized the importance of sustainability initiatives, aiming for a 30% reduction in carbon emissions by 2025[92]. Employee Management - The total number of employees at the end of the reporting period was 19,616, with 9,705 in the parent company and 9,911 in major subsidiaries[104]. - The company conducted 1,240 training sessions with 262 internal instructors, focusing on enhancing employee skills and management capabilities[107]. - The company has implemented a performance-based compensation system to incentivize employees and improve operational efficiency[106]. Financial Management - The company has established independent financial management systems, ensuring no interference from the controlling shareholder in financial decisions[80]. - The company reported a total amount of 26,512.85 million CNY in entrusted financial management, with a return of 7.60% for one of the trust plans[152]. - The company has no significant litigation or arbitration matters during the reporting period[143].