盐津铺子(002847) - 2021 Q4 - 年度财报

Financial Performance - The company reported a total revenue of RMB 1.2 billion for the year 2021, representing a year-on-year increase of 15% compared to 2020[27]. - The company's operating revenue for 2021 was ¥2,281,504,301.67, representing a 16.47% increase compared to ¥1,958,851,487.13 in 2020[35]. - The net profit attributable to shareholders for 2021 was ¥150,740,130.62, a decrease of 37.65% from ¥241,773,476.72 in 2020[35]. - The net profit attributable to shareholders after deducting non-recurring gains and losses was ¥91,402,465.54, down 51.73% from ¥189,352,685.65 in 2020[35]. - The basic earnings per share for 2021 was ¥1.21, a decrease of 37.63% compared to ¥1.94 in 2020[35]. - The diluted earnings per share for 2021 was ¥1.19, down 37.04% from ¥1.89 in 2020[35]. - The total revenue from operating activities was ¥2,587,949,824.37 in 2021, up by 16.05% from ¥2,229,965,257.71 in 2020[105]. - The company reported a net profit attributable to the parent company of ¥150,740,100.00 in 2021[107]. - The company reported a revenue of 1.5 billion RMB for the fiscal year 2021, representing a year-over-year growth of 20%[193]. - The company has set a revenue guidance of 1.8 billion RMB for the fiscal year 2022, projecting a growth of 20%[193]. Market Position and Strategy - The company is currently a leading brand in the multi-category snack food sector, with a higher gross margin compared to industry peers, attracting increased competition[11]. - The company is focused on mitigating risks from counterfeit products that could harm its brand image and economic benefits[10]. - The company is actively monitoring market competition, which may lead to price declines and reduced profitability if not managed effectively[11]. - The company plans to expand its market presence in the South China region, targeting a 25% growth in sales from this area in 2022[29]. - The company is exploring potential acquisitions to enhance its supply chain efficiency and expand its product offerings[29]. - A strategic partnership with local e-commerce platforms is anticipated to increase online sales by 40% in the coming year[29]. - The company aims to enhance brand competitiveness by improving product quality and integrating supply chain efficiency, which are key factors for future development[49]. - The company is focusing on core product categories in both savory and sweet snacks, with a multi-brand strategy to meet diverse consumer needs[53]. - The company is exploring potential acquisitions in the health food sector to diversify its product offerings and enhance market presence[193]. Product Development and Innovation - The company has invested RMB 50 million in R&D for new technologies aimed at improving product quality and safety standards[29]. - New product launches are expected to contribute an additional RMB 200 million in revenue in 2022, focusing on healthy snack options[29]. - The company is committed to continuous innovation and product development to adapt to the evolving market landscape and consumer preferences[49]. - The company is focusing on developing new technologies for fish tofu, aiming to enhance product quality and market competitiveness[101]. - The company has a dedicated R&D team of 169 professionals focused on innovation and product improvement, which is crucial for adapting to fast-changing consumer preferences[80]. - The company’s extensive product variety caters to diverse consumer preferences, significantly reducing market volatility risks associated with single product lines[82]. Risk Management and Quality Control - The company emphasizes the importance of food quality control due to increasing consumer awareness and stricter government regulations, which may lead to higher costs[8]. - The company faces risks from potential food safety incidents in the industry, which could negatively impact its brand and financial performance[9]. - The company acknowledges the potential for increased operational costs due to stricter food safety regulations and the need for investment in quality control[8]. - The company implements a strict quality control system based on HACCP and ISO9001 standards, ensuring food safety from procurement to production[73]. - The company has established a product traceability system, allowing for monitoring from raw material procurement to finished product sales[74]. Distribution and Sales Channels - The company has established a strong distribution network through regional distributors, which helps to fill market gaps outside of high-end channels and increases market share[78]. - The revenue from the distributor channel (including new retail channels) reached CNY 1,483.36 million in 2021, accounting for 65.02% of total revenue, up from 62.24% in 2020[59]. - The revenue from direct sales to large chain supermarkets was CNY 659.36 million in 2021, which constituted 28.90% of total revenue, a decrease from 32.18% in 2020[56]. - The e-commerce channel generated CNY 138.79 million in revenue in 2021, representing 6.08% of total revenue, with a focus on a "big single product strategy" to enhance brand presence[60]. - The company plans to enhance its market response capabilities by directly engaging with large chain supermarkets, eliminating intermediary distribution channels[87]. Governance and Management - The governance structure includes a shareholders' meeting, board of directors, and supervisory board, ensuring clear division of responsibilities and checks and balances[132]. - The board consists of seven directors, including three independent directors, and has established several specialized committees to enhance decision-making efficiency[132]. - The company has established a comprehensive governance system to comply with legal requirements and improve decision-making efficiency[136]. - The company has made significant updates to its governance documents and operational rules to align with regulatory standards since its establishment[133]. - The company has established independent operational management structures, ensuring no interference from controlling shareholders[173]. - The management team includes experienced professionals with diverse backgrounds, contributing to strategic decision-making[179]. Social Responsibility and Community Engagement - The company is committed to social responsibility, particularly in rural development, utilizing its resources to contribute to rural revitalization and farmer prosperity[128]. - The company has a strong commitment to educational and social initiatives, reflecting its mission-driven approach to business[128]. Financial Management and Expenses - The main business cost for 2021 was CNY 1,459,203,856.03, representing 99.48% of operating costs, an increase of 32.57% compared to CNY 1,099,626,974.33 in 2020[96]. - Sales expenses for 2021 were CNY 505,409,903.63, a 7.23% increase from CNY 471,327,163.53 in 2020[99]. - Management expenses increased by 23.84% to CNY 118,975,276.15, up from CNY 96,073,175.46 in 2020[99]. - Financial expenses surged by 253.42% to CNY 20,956,666.43, primarily due to increased loans[99]. - R&D expenses rose by 7.16% to CNY 55,190,164.55, reflecting increased investment in new product development[99]. Shareholder Engagement and Remuneration - The total remuneration for directors, supervisors, and senior management during the reporting period amounted to 620.52 million RMB[198]. - The independent directors receive an annual allowance of 80,000 RMB before tax, with expenses incurred during their duties reimbursed by the company[197]. - The company’s remuneration policy includes a basic annual salary and a performance-based annual salary linked to the achievement of annual work objectives[197]. - The company’s compensation committee is responsible for reviewing and proposing remuneration policies and performance evaluation systems[197].