Summary of Salted Fish's Conference Call Company Overview - **Company**: Salted Fish (盐津铺子) - **Industry**: Snack Food Industry Key Points and Arguments 1. **Revenue and Profit Growth**: Salted Fish achieved a revenue growth rate of 32% and a net profit growth rate close to 40%, driven by strong performance in high-potential categories like quail eggs and konjac [2][3][5] 2. **Channel Strategy**: The company has effectively leveraged channel opportunities, with a balanced channel structure: 25% from wholesale, 22% from e-commerce, and coverage in membership stores. This diversified approach has enhanced operational efficiency [2][9][20] 3. **Product Performance**: The "Big Demon King" product has achieved monthly sales exceeding 100 million, setting a record for snack products in China. The explosive growth of quail eggs and konjac is closely linked to upstream supply chain management [2][5][12] 4. **Management and Incentives**: The introduction of experienced executives and a professional management model has provided long-term incentives, driving overall high growth in performance [6] 5. **Market Trends**: The Chinese retail channel has undergone significant changes, creating new opportunities. The rise of discount formats and the need for traditional supermarkets to adapt are notable trends [7][8] 6. **Cost Leadership**: Salted Fish has achieved a unit factory cost significantly below the industry average, supporting its price-performance strategy. The company controls channel markup rates and factory prices to maintain competitive pricing [4][16][17] 7. **Product Development Strategy**: The company focuses on developing products with high growth potential, aligning with health trends and maintaining competitive pricing. Key products include konjac jelly, konjac, and quail eggs [14] 8. **Overseas Market Expansion**: Salted Fish has made significant strides in overseas markets, with 2024 overseas revenue reaching approximately $63 million, and the first quarter of 2025 already matching last year's total [15] 9. **Future Growth Expectations**: The company anticipates over 30% revenue growth driven by the development of wholesale channels and the expansion of the konjac category [20] 10. **Net Profit Margin Outlook**: The net profit margin is expected to steadily improve due to enhanced operational efficiency from product structure optimization [21] 11. **Valuation Level**: Salted Fish's current valuation is around 30 times earnings, reflecting market recognition of its high growth potential in the snack food sector [22] Additional Important Insights - **Supply Chain Stability**: The company has strategically positioned itself in high-demand categories with unstable supply, ensuring stability in key areas like konjac powder and quail farming [18] - **Fixed Asset Management**: Salted Fish has focused on improving turnover efficiency rather than expanding fixed assets, leading to faster turnover rates compared to peers [19]

Group 1 - The SIAL International Food Exhibition recently held in Shanghai attracted over 5,000 exhibitors from 75 countries and regions, showcasing the latest trends and products in the food and beverage industry [1] - Salted Fish, a leading domestic snack food company, presented several new sweet products at the exhibition, including collaborations with various brands [1] - The Chinese baking market is expected to see a trend towards combining health and taste by 2025, with a shift from "delicious" to "healthy eating" [1] Group 2 - The new products showcased by Salted Fish incorporate multiple technological innovations, such as a new generation of toast production lines and upgraded equipment to enhance flavor and texture [2] - In 2023, Salted Fish initiated a category brand strategy, establishing three business units focused on spicy, sweet, and healthy products, resulting in significant revenue growth [4] - The company achieved a revenue of 5.304 billion yuan in 2024, representing a year-on-year increase of 28.89%, and reported a revenue of 1.537 billion yuan in the first quarter of 2025, a 25.69% increase compared to the same period last year [4]

Investment Rating - The report initiates coverage with a "Buy" rating for the company [3][5]. Core Views - The company has successfully expanded its product categories and channels over the past 20 years, focusing on core products and brand development to drive growth [1][3]. - The retail landscape in China is undergoing rapid transformation, with the company effectively leveraging new channel opportunities to enhance its competitive position [2][3]. - The company has established a strong cost leadership through efficient supply chain management, supporting its high-quality and cost-effective product offerings [3][4]. Summary by Sections Company Development - The company has evolved through three key phases: initial establishment focusing on product diversification, a phase of channel expansion through innovative store formats, and a recent shift towards a multi-channel strategy emphasizing core product branding [13][15]. - Revenue has grown significantly from 750 million in 2017 to an expected 5.3 billion in 2024, with a CAGR of 32.1% [1][15]. Channel Expansion - The company has adapted to the changing retail environment by embracing new channels such as discount stores and e-commerce platforms, achieving notable operational success in these areas [2][3]. - The introduction of the "Egg Emperor" product in Sam's Club has positioned the company favorably within the competitive landscape [2][3]. Product System - The company is focusing on building category brands to enhance market recognition and drive profitability, with successful launches of products like "Big Demon King" and "Egg Emperor" [3][4]. - The company has achieved a leading position in cost management through raw material control and efficient supply chain practices, which supports its competitive pricing strategy [3][4]. Financial Forecast - The company is projected to achieve revenues of 6.96 billion, 8.63 billion, and 10.24 billion in 2025, 2026, and 2027 respectively, with corresponding net profits of 846 million, 1.07 billion, and 1.30 billion [4][5]. - The expected growth rates for revenue and net profit from 2025 to 2027 are 31.2%, 24.0%, and 18.7% for revenue, and 32.2%, 26.8%, and 21.5% for net profit [4][5].

Investment Rating - The report initiates coverage with a "Buy" rating for the company [3][5]. Core Views - The company has successfully expanded its product categories and channels over the past 20 years, focusing on core products and brand development to drive growth [1][3]. - The retail landscape in China is undergoing rapid transformation, with the company effectively leveraging new channel opportunities to enhance operational efficiency and profitability [2][3]. - The company has established a competitive advantage through cost leadership and a robust supply chain, enabling it to maintain high product quality and affordability [3][4]. Summary by Sections Company Development - The company has evolved through three key phases: initial establishment focusing on product diversification, a phase of channel expansion through innovative store formats, and a recent shift towards a multi-channel strategy emphasizing core product branding [13][15]. - From 2017 to 2020, the company launched the "Golden Shop" and "Blue Sapphire" store formats, significantly increasing its market presence and revenue [14][15]. - Since 2021, the company has embraced a full-channel expansion strategy, resulting in substantial revenue growth and improved profitability metrics [15][18]. Channel Expansion - The retail sector is rapidly changing, with a focus on efficiency and the rise of discount formats, which the company has capitalized on through strategic partnerships and channel diversification [2][3]. - The company has achieved notable success in emerging channels such as discount stores and e-commerce platforms like Douyin, enhancing its competitive positioning [2][3]. Product System - The company is focused on building brand recognition for its core products while maintaining a diverse product portfolio to meet evolving consumer demands [3][4]. - The establishment of a cost leadership position through effective supply chain management supports the company's long-term competitive advantage [3][4]. Financial Forecast - The company is projected to achieve significant revenue growth, with estimates of 69.6 billion, 86.3 billion, and 102.4 billion yuan for 2025, 2026, and 2027 respectively, alongside corresponding net profit growth [3][4].

证券代码：002847 证券简称：盐津铺子 公告编号：2025-031 盐津铺子食品股份有限公司 关于公司股东解除质押并继续质押部分股份的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整， 没有虚假记载、误导性陈述或重大遗漏。 盐津铺子食品股份有限公司（以下简称"公司"）近日收到股东张学文先生 的函告，张学文先生所持有本公司的部分股份办理了解除质押并继续质押部分股 份，具体事项如下： 截至本公告披露日，上述股东及其一致行动人持有本公司股份累计质押情况 一、股东股份质押的基本情况 | 股东 名称 | 是否为控股股东 或第一大股东及 | | 本次解除 质押数量 | 占其所持股份 比例（%） | 占公司总股 本比例（%） | 起始日 | 解除日期 | 质权人 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | 一致行动人 | | （股） | | | | | | | 张学文 | | 是 | 1,155,000 | 2.75 | 0.42 | 2022.06.23 | 2025.05.20 | 北京银行股份 | | | | | | | ...

Group 1 - The chairman of the company expressed optimism about the overseas market potential, emphasizing the importance of differentiated products [1] - The snack industry is characterized by fragmentation and reliance on big products, which poses challenges for sustainability, yet it presents significant growth opportunities [1] - The company is actively expanding its overseas presence, with plans to build a factory in Thailand and establish a marketing company in Vietnam [1] Group 2 - The company reported a substantial increase in revenue and net profit for 2024, with growth rates of 28.89% and 26.53% respectively [2] - All proposals at the annual shareholder meeting were approved, including a dividend distribution of 10 yuan per share, leading to a total annual dividend of 437 million yuan [2] - The total amount of dividends and share buybacks accounted for over 77% of the company's net profit [2]

湖南启元律师事务所 关于盐津铺子食品股份有限公司 2024年年度股东大会的 法律意见书 二零二五年五月 致：盐津铺子食品股份有限公司 根据《中华人民共和国公司法》《中华人民共和国证券法》《上市公司股东 会规则》等我国现行法律、法规、规范性文件以及《盐津铺子食品股份有限公司 章程》（以下简称"《公司章程》"）的规定，湖南启元律师事务所（以下简称"本 所"）接受盐津铺子食品股份有限公司（以下简称"公司"）的委托，指派本所律师 出席了公司 2024 年年度股东大会（以下简称"本次股东大会"），对本次股东大 会的召集和召开程序、召集人及出席会议人员的资格、表决程序和表决结果的合 法有效性进行现场律师见证，并出具本法律意见书。 为出具本法律意见书，本所律师依法查验了公司提供的下列资料： （一）刊登在中国证券监督管理委员会（以下简称"中国证监会"）指定媒体 巨潮资讯网站（http://www.cninfo.com.cn/）的关于召开 2024 年年度股东大会的 通知公告； （二）出席现场会议的股东或其代理人的资格、身份证明文件等； （三）深圳证券信息有限公司在本次股东大会网络投票结束后提供给公司的 网络投票统计结果； （ ...

证券代码：002847 证券简称：盐津铺子 公告编号：2025-030 盐津铺子食品股份有限公司 2、本次股东大会不涉及变更以往股东大会已通过的决议。 一、会议召开情况 （一）会议召开日期和时间： 现场会议时间为：2025 年 5 月 14 日下午 14:30 网络投票时间为：通过深圳证券交易所交易系统进行网络投票的具体时间为： 2025 年 5 月 14 日上午 9:15—9:25，9:30—11:30，下午 13:00－15:00；通过深圳证 券交易所互联网投票系统投票的具体时间为：2025 年 5 月 14 日（现场股东大会 召开当日）上午 9:15 至当日下午 15:00。 （二）现场会议召开地点：湖南省长沙市雨花区长沙大道运达中央广场写字 楼 A 座，盐津铺子食品股份有限公司总部行政会议室。 2024年年度股东大会决议公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整， 没有虚假记载、误导性陈述或重大遗漏。 特别提示： 1、本次股东大会未出现否决议案的情形； （三）会议召集人：盐津铺子食品股份有限公司董事会。 （四）会议召开方式：本次股东大会采取现场投票与网络投票相结合的方式。 （五）会 ...

Investment Rating - The report assigns a rating of "Accumulate" to the company, indicating a potential increase of 5% to 15% relative to the CSI 300 index over the next six months [13]. Core Insights - The company reported a revenue of 5.304 billion yuan for 2024, representing a year-on-year increase of 28.89%, and a net profit of 640 million yuan, up 26.53% year-on-year [7][10]. - The growth rate of the company's main business revenue is slowing down, with a decrease of 13.33 percentage points compared to the previous year [7]. - The sales proportion from direct KA channels has decreased to 3.55%, while the distribution and e-commerce proportions have increased to 74.59% and 21.86%, respectively [7]. - The revenue share of spicy snacks, egg products, and dried fruits/nuts has expanded, indicating a shift in consumer preferences [7]. - The average factory price has decreased by 0.74% year-on-year, reflecting a downward trend in product pricing since 2020 [7]. - The company's gross margin has declined by 2.85 percentage points to 30.69% in 2024, attributed to a decrease in consumer spending power and increased competition in the snack market [10]. - The report forecasts earnings per share of 2.89 yuan, 3.70 yuan, and 4.37 yuan for 2025, 2026, and 2027, respectively, with corresponding price-to-earnings ratios of 30.23, 23.61, and 19.99 [10][11].

Investment Rating - The report assigns a rating of "Accumulate" to the company, indicating a potential increase of 5% to 15% relative to the CSI 300 index over the next six months [13]. Core Insights - The company reported a revenue of 5.304 billion yuan for 2024, representing a year-on-year increase of 28.89%, and a net profit of 640 million yuan, up 26.53% year-on-year [7][10]. - The growth rate of the company's main business revenue is high but shows signs of narrowing, with a revenue increase of 25.69% in Q1 2025 compared to the same period in 2024, a decrease of 11.31 percentage points [7]. - The sales proportion from direct KA channels has decreased to 3.55%, while the distribution and e-commerce proportions have increased to 74.59% and 21.86%, respectively, indicating a shift in sales strategy [7]. - The revenue share of spicy snacks, egg products, and dried fruits/nuts has expanded, reflecting changing consumer preferences [7]. - The average factory price has decreased by 0.74% year-on-year, indicating a downward shift in product structure to adapt to new consumption trends [7][8]. - The company's gross margin declined to 30.69% in 2024, down 2.85 percentage points from the previous year, attributed to a decrease in consumer spending and increased competition [10]. - The report forecasts earnings per share of 2.89 yuan, 3.70 yuan, and 4.37 yuan for 2025, 2026, and 2027, respectively, with corresponding price-to-earnings ratios of 30.23, 23.61, and 19.99 [10].