Financial Performance - Revenue increased by 5.2% to approximately RMB 348,002,000 (2021: RMB 330,910,000) [8] - Gross profit increased by 2.7% to approximately RMB 205,248,000 (2021: RMB 199,790,000) [8] - Net profit decreased by 1.0% to approximately RMB 107,258,000 (2021: RMB 108,348,000) [8] - Earnings per share decreased by 0.4% to approximately RMB 43.12 (2021: RMB 43.29) [8] - Total comprehensive income for the year was RMB 102,155 thousand in 2022, down from RMB 108,575 thousand in 2021, indicating a decrease of 5.5% [45] - The annual profit for 2022 was RMB 107,258 thousand, a slight decrease from RMB 108,348 thousand in 2021, representing a decline of 1% [45] - The pre-tax profit for the year was RMB 26,105,000, up from RMB 22,447,000 in 2021, indicating a growth of 12% [64] - The total income tax expense for the year was RMB 26,603,000, an increase from RMB 21,792,000 in 2021, which is a rise of 22% [64] Dividends - The proposed final dividend is HKD 25.03 per share (2021: HKD 27.15), subject to shareholder approval [8] - The company announced an interim dividend of 12.96 Hong Kong cents per share, equivalent to RMB 11.06 million, compared to zero in the previous year [70] - The proposed final dividend is 25.03 Hong Kong cents per share, amounting to RMB 54.99 million, slightly down from RMB 55.22 million in the previous year [70] Assets and Liabilities - Total assets decreased to RMB 525,190,000 (2021: RMB 564,795,000) [24] - Inventory increased by 23.3% to RMB 244,430,000 (2021: RMB 198,103,000) [24] - Trade payables increased to RMB 4,764,000 (2021: RMB 2,441,000) [24] - The company maintained a trade receivables balance of RMB 5,349,000, an increase from RMB 4,902,000 in the previous year [113] - The company’s total equity increased to RMB 691,879 thousand in 2022 from RMB 672,447 thousand in 2021, reflecting a growth of 2.9% [47] Operational Highlights - The company established 484 online brand activity groups with 3,352 participants during the year [16] - The company opened 123 new offline stores during the review year, maintaining a stable total number of specialty stores despite market challenges [101] - The company has established a testing laboratory, gaining authorization for five testing capabilities related to comb products [144] - The company has implemented a new store policy to encourage franchisees to accelerate expansion in key cities and commercial areas [130] Sales Performance - Online business sales reached RMB 166,409 thousand in 2022, up from RMB 145,950 thousand in 2021, representing a growth of 13.5% [41] - Offline business sales totaled RMB 178,242 thousand in 2022, slightly down from RMB 181,082 thousand in 2021, indicating a decrease of 1.5% [41] - E-commerce net sales for the year ended December 31, 2022, were approximately RMB 189 million, achieving 99.47% of the annual sales target of RMB 190 million, with a year-on-year growth of 15.9% [131] - The total sales on Tmall were approximately RMB 146 million, accounting for 66.6% of total e-commerce net sales, with a year-on-year growth of 21% [131] Marketing and Customer Engagement - The company achieved a brand exposure of over 6.57 million and a click-through rate of 160,626 during promotional activities, resulting in sales exceeding RMB 7.5 million during Mother's Day [106] - Customer satisfaction reached 98.81% based on 2,441 valid survey responses, exceeding the ISO quality standard target of 90% [157] - The company launched a series of marketing campaigns, including a "Wish Pool" event during the Spring Festival, which garnered over 9,000 views [106] Product Development - The company launched 15 new products during the review year, including 3 limited edition combs and 7 traditional style combs, with 19 customized products added [107] - The company plans to enhance product design and marketing integration, focusing on developing new health-related products and improving market competitiveness [167] - The company aims to reduce and eventually eliminate the use of leftover materials in production, thereby increasing material utilization rates [167] Cost Management - The cost of sold inventory for the year was RMB 137,961,000, compared to RMB 129,402,000 in the previous year, reflecting an increase of 6.4% [62] - The group's cost of sales was approximately RMB 142,754,000, an increase of about RMB 11,634,000 or 8.9% compared to RMB 131,120,000 for the year ended December 31, 2021 [184] - Employee costs, including director remuneration, amounted to RMB 81,456 thousand in 2022, down from RMB 83,117 thousand in 2021, a reduction of 2% [44] Technology and Innovation - The company has implemented automated processing for hair comb shapes, improving overall production efficiency by reducing manual processing steps [190] - The company has achieved trial production verification for automated polishing of comb teeth, producing over 10,000 units [191] - The automatic insertion technology for hair comb rubber has been submitted for comprehensive acceptance, with production efficiency reaching 200 sheets per shift [141] Challenges and Adjustments - The company’s online visitor numbers increased, but the conversion rate declined, prompting adjustments to optimize internal channels and enhance customer retention [160] - The company recorded a 69% sales growth during the Double Eleven shopping festival, despite a high sales base from the previous year [159] - The company implemented strict penalties for non-compliant stores, resulting in the closure of 9 stores due to various violations [105]
谭木匠(00837) - 2022 - 年度业绩