抖音 抖音精选 超润 2024抖音 精选创作 S # 抖音×抖音精选 目录CONTENTS | --- | --- | --- | |-------------------------------|-----------------------------|---------------------------| | | | | | | | | | | | | | PART01 人文社科 | PART02 科普科技 | PART03 财经 | | 爆肝创作，深度解读 | 小题大做，趣味科普 | 实用有料，拒绝无聊 | | F0S - 05 | P0/-08 | F10 - 11 | | | | PART06 | | PART04 | PART05 | | | 美食 | 旅行 | | | 市井烟火，本地滋味 | 镜头向深，旅行向善 | 场景穿搭，生活秀场 | | P13 15 | F17 - 14 | F21 22 | | | | | | PART07 | PART08 | PART09 | | 潮流运动 | 传统文化 | 音乐 | | 运动搭子，共享松弛 | 传统焕新，创意复刻 | 鬼才创编，热梗演绎 | | ...

抖音 2024 抖音夏季美食创作灵感 "水系"美食 沿着大运河的脉络 仿佛置身于一场美食的盛宴之中 今年6月22日,京杭大运河成功申遗十周年。 这条流尚了35个城市的运河,作为美食纽带,跨越南北,串联起各地 不同的饮食文化与风俗习惯,融合了各地的菜品食材与烹饪技巧。它 不仅是历史的见证,更是美食的传承者。 自古以来,沿河而居是人们与生俱来的本能以及 对大自然的依赖,不仅为了生活的便利,更是因 为河流赋予了人们丰富的食物资源。 悠悠运河水,孕音了运河"水系美食" 它是沿着运河水系而生的本土美食,它 融合了河流两岸各地的物产食材、口味 偏好、风俗习惯、地域文化,可以是早 点、夜宵、小吃、饭桌家常菜等,每一 口都蕴涵地道纯粹。 在江南,甜而不腻的松子糖、软糯的桂花糕,每一口都仿佛诉说着 江南的柔情与浪漫。而在北方,豪放的面食则是当仁不让的主角, 一碗热气腾腾的炸酱面,配上鲜美的酱料和蔬菜,让人回味无穷。 6月至今,大运河"水系"美食相关内容在抖音平台高速增长 美食 播放量/增速 高邮咸鸭蛋 148% 淮南牛肉汤 5100万+W 沧州火锅鸡 690万+ 徐州把子肉 103% 杭州西湖醋鱼 3600万+ 廊坊香河大肉饼 ...

d ll ll s l d 抖音 ll o o c R S • 9 -{z n /L h ( J off ) ll l ly o 2 n le /� Art h t o PART 07 短剧行业是全速增长的增量市场 PART 01 目 1.1 微短剧发展现状:增量市场全速增长,未来潜力大 PART 02抖音短剧发展迅速用户爱看爱追 录 2.1 抖音持续为微短剧行业带来好内容 2.2 抖音短剧用户爱看爱追,激发内容与商业价值 2.3 牵手头部阵营,优质合作生态成就高质量内容 2.4 抖音短剧爆款频出,赢得观众喜爱与行业口碑 抖音短剧持续打造好内容 PART 03 3.1 平台扶持、剧场打造、档期运营,三大方向让好内容持续涌现 3.2 抖音短剧涌现多题材好内容,赢得观众喜爱与行业口碑 3.3 精品短剧全年不断档,多题材付费短剧均有原生高收益 3.4 好故事和好表达成就爆款 抖音短剧产品能力 PART 04 4.1 流量协同、矩阵经营,让好内容带来更多收益 抖音短剧经营方法 5.1 抖音短剧经营方法一览 PART 05 | --- | --- | |---------------------------|----- ...

小抖音 2024抖音夏季时尚穿搭灵感趋势 莫奈花园 MONET'SYARDEN Chasing Summer in Monet's Garden 远方过夏不如先"精神度假" 莫奈花园是从里到外的松弛和浪漫 MonetsGarden 忙的生活口克一口,我们帮需贵场「短哲逃离 有人选择远行,用一场说走前走的unryrive解逅新的山川别海和风土人义: 有人大隐于市,抱校、在卓地发呆,仁除近的公园里私最与灵现相拥的眠间: 六也有人,选择用穿指,送给白己一场"持神忘假",途运这个夏天的为在自我, 经案的曲线、交错的光影,拥绘若高于夏日的尴意 绚丽的色彩、锭放的花朵,诉说音需丁生命的熟烈 在科兰,这个夏天是一场屏丁情绪的碰接, 已掉人花的海学,群花扭我的舞用 是从油叫中出走,步步生花的浪漫优雅 是夹杂明娟色彩,未未缤纷的活力能量, 莫奈花园穿搭应运而生 追求讼弛。享受生活的态意 感受情绪,释放三命的张力, 扭抱浪漫,乘势时尚的浪潮 | | 法式浪漫 | 拓力港满 | 花村衫 | | | |------------|--------------|--------------|------------|---------- ...

Investment Rating - The report does not explicitly provide an investment rating for the luxury goods industry. Core Insights - The luxury goods industry on Douyin has seen rapid growth in Q1 2024, particularly through short videos, livestreams, and searches [2] - The introduction of Douyin's luxury product tag enhances consumer confidence and promotes a seamless luxury shopping experience [22] - Collaborations with festival IPs and innovative advertising strategies have significantly boosted sales and engagement for luxury brands [20][24] Summary by Sections Industry Overview - The luxury goods industry is experiencing a surge in engagement on Douyin, with significant increases in livestreaming and video content [2] - The report highlights the importance of leveraging social media platforms for brand visibility and consumer interaction [2] Fashion Shows - Seven luxury brands conducted live fashion shows on Douyin in Q1 2024, showcasing a new style of engagement with audiences [10] - The Douyin Fashion Show x DIOR collaboration exemplifies innovative approaches to fashion presentation [11] Trending Content - Gucci's Ancora Red has gained immense popularity, driven by strategic advertising and trending topics on Douyin [13] - The report notes that luxury brands are increasingly utilizing celebrity endorsements and trending hashtags to enhance brand visibility [19] Advertising Strategies - The launch of Douyin's luxury product tag aims to improve the shopping experience by highlighting official flagship stores [22] - Creative advertising campaigns, such as the CNY "Not Just 1 Screen" initiative, have effectively increased engagement rates and consumer searches [20][21] Festivals and Events - Collaborations with festival IPs have generated buzz and increased sales for new product launches, particularly during the Chinese New Year [23][24] - The report emphasizes the role of cultural events in driving consumer interest and engagement with luxury brands [23] Trending Hashtags and Searches - The report lists several trending hashtags related to luxury goods, indicating a strong consumer interest in fashion and luxury items [27] - Popular search keywords reflect the growing engagement with luxury brands on Douyin, highlighting the effectiveness of targeted marketing strategies [26] Brand Performance - The report identifies top trending luxury brands on Douyin, including Louis Vuitton, Gucci, and Dior, based on e-commerce search intent [35] - The luxury goods landscape is characterized by significant year-over-year growth in content views across various categories, including apparel and accessories [35]