Investment Rating - The report does not explicitly provide an investment rating for the industry or companies discussed Core Insights - Innovation is essential for sustained growth, with brands that identify and move into new spaces doubling their chances of growth [2] - Successful brands are perceived as meaningful and different, consistently outperforming the S&P 500 [4] - The report highlights the importance of innovative behaviors and sustained business impact as key criteria for brand success [6] Summary by Sections Innovation Awards - Kantar's Outstanding Innovation Awards recognize brands that demonstrate excellence in innovation and the ability to stretch into new directions while maintaining authenticity [2][3] - The winners are identified based on Kantar BrandZ data, Worldpanel data, and expert assessments, focusing on meaningful differentiation and innovative behaviors [3][4] Brand Case Studies - **Nutella**: Launched products targeting the out-of-home market and expanded its US lineup, demonstrating a strong identity and innovative marketing campaigns [8][9][10] - **Jio**: Disrupted the telecommunications market in India with affordable pricing and a comprehensive digital ecosystem, empowering rural communities and expanding into various sectors [13][14][15] - **Samsung**: Regained market leadership in smartphones with innovative products and sustainability initiatives, achieving a 37% market share in Europe [26][27][28] - **Chase Payments**: Adapted to changing consumer payment preferences by offering efficient payment solutions for small businesses, leading to increased demand power [32][33] - **Virgin Australia**: Reimagined its service offerings and marketing strategies, focusing on customer experience and sustainability [36] - **Beck's**: Continues to innovate with imaginative product launches and a focus on evolving consumer needs, maintaining a strong market position [37][38][39] Lessons from Successful Innovators - **Be Bold**: Successful brands take calculated risks to innovate and explore new opportunities [58][59] - **Stay True to the Brand**: Authenticity is crucial for innovation, allowing brands to stretch into new spaces without losing their core identity [61][62] - **Curiosity and Adaptability**: Brands that are curious about market trends and consumer needs are more likely to innovate successfully [64][65] - **Persistence in Innovation**: Learning from failures and continuously testing new ideas is essential for long-term success [66][67]

| --- | --- | --- | --- | |-----------------------------------|--------------------------------------------------------|-------|--------------------| | | | | | | KANTAR BRANDZ 2024 CHINESE BRANDS | SHAPE YOUR BRAND FUTURE ACCELERATE SUSTAINABLE GROWTH | | | | ©Kantar 2024 | | | © Kantar 2024 \| 1 | 讲. ६/ 快递/杏花村/ KANTAR BR 2024 CHINESE BITH S直聘/ ©Kantar 2024 2024年凯度BrandZ最具价值中国品牌100强 TOP 100 VALUABLE CHINESE BRANDS 排名 品牌名 2024品牌价值 (亿美元) 排名 品牌名 2024品牌价值 (亿美元) 排名 品牌名 2024品牌价值 (亿美元) 排名 品牌名 2024品牌价值 (亿美元) 1 腾讯 1 ...

APPLE/GOOGLE/MICROSOFT/AMAZON/ CDONALD'S/NVIDIA/VISA/FACEBOOK/ ACLE/TENCENT/MASTERCARD/ OUIS VUILTON/INSTAGRAM/ARAMCO/ OCA-COLA/IBM/HERMES/MOUTA/ADOBE/ ACCENTURE/VERZON/AT&I/NETFLIX/ E HOME DEPOT/TELEKOM T-MOBILE/ A/NIKE/ALIBABA/WALMART/STARBUCKS/ rUBE/LINKEDIN/UPS/COSTCO/TKTOK/ ANEL/MARLBORO/C|SCO/SAP/QUALCOMM/ KANFARSBRAND ZUIT/ADP/XFINITY/ 2024. MOST VALUABLES INSTRUMENTS/SAMSUNG/SPECTRUM/ 2024. GLOBAL BRANDS/XBOX/AMERICAN EXPRESS/LOREAL PARIS/ ADO LIBRE/HAIER/J.P.MORGAN/UNITEDHEALTHCARE/ ER/CHASE/CHINA ...

Back to normality? Morocco FMCG report Full year 2023 Sophie Salle Sophie.salle@kantar.com Commercial Director Morocco Worldpanel Division | Kantar Who are we? +90 +80,000 visits / year ...