Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The report emphasizes the importance of utilizing big data to optimize communication with users in the context of SMS marketing, aiming to gain a competitive advantage in the current market environment [3][4] - It highlights the collaboration between JD and several technology companies to create a white paper on SMS marketing applications, focusing on member operations and the integration of AI and smart technologies [3][4] - The report outlines a structured approach to SMS marketing, including performance review, strategy analysis, and experience accumulation to enhance operational efficiency [4][17][19] Summary by Sections SMS Marketing Review Guidance - A systematic review process is essential for continuous growth, involving the assessment of performance, marketing strategies, and operational experiences [4] Performance Review - The first step in performance evaluation involves analyzing key metrics such as user engagement (UV), conversion rates, and return on investment (ROI) [5][6] - Specific metrics to focus on include store visit rates, purchase conversion rates, and customer acquisition costs [5][6] Strategy Analysis - The report suggests categorizing target audiences and analyzing their performance based on different marketing phases, such as pre-sale and peak periods [17][18] Experience Accumulation - The ultimate goal of the review process is to develop a tailored operational strategy that informs future actions, focusing on key performance indicators [19][20] Intelligent SMS Applications - The report discusses the evolution of traditional SMS into intelligent messaging through 5G technology, enhancing user engagement with rich media content [25][26] - It outlines the advantages of intelligent SMS, including improved marketing interaction capabilities and user experience [26] DataLab and AI Applications - DataLab is introduced as a tool for optimizing SMS marketing through data-driven insights and personalized audience targeting [37][39] - The report emphasizes the effectiveness of AI in identifying high-conversion audiences and enhancing marketing strategies [45]