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大促消费前瞻- 2024年“双11”之战大幅提前,京东平台取消预售
京东· 2024-10-14 16:51
好的感谢主持人各位机构投资者大家下午好我是来自太平洋证券研究院的家电行业的首席分析师孟鑫今天下午这个时间呢其实主要想给大家在这个今年非常卷的一个31大促之战这个开始的时候给大家做一个近况的一个分享然后我们这个CVT也给大家同步展示出来了那我们首先这个标题 就叫做今年的这个双十一之战大幅提前京东平台取消预售我觉得这个是我们比较核心的几个点吧第一点就是说今年这个双十一卷在哪里呢就是首先所有的厂商和平台都非常的焦虑纷纷把自己的这个双十一提前甚至已经提前到目前就是10月10号前后甚至也有网友戏称说以后不应该叫双十一应该叫双十 这其实也反映出来了现在大家各个平台都非常重视这个节点然后把它时间大幅的往前提前的这样的一个情况然后另外一点就是其实打法的话或者说玩法每个平台都有自己的各种营销的方法跟手段然而今年的话就是有一些平台比如说像京东这样的平台它是直接为了抢一些客户它就直接把这个预售的环节给取消掉接下来我们会具体的给大家分享一下 具体的这个三个部分的内容吧然后我觉得主要就包括呢一个是这个今年的一个时间线就这个双11的一个timeline如何然后另外一点的话呢就是我们的目前开始的时候大家一定想要了解一下今年这个双11这个游 ...
为“玫瑰人”减负-造口患者生活质量调研白皮书
京东· 2024-10-12 01:55
Investment Rating - The report does not explicitly provide an investment rating for the industry or company Core Insights - The report highlights that there are over 1 million ostomy patients in China, with approximately 100,000 new cases each year, indicating a significant and growing market for ostomy care products [1] - A majority of ostomy patients face challenges such as leakage and skin issues, which negatively impact their quality of life [2][7] - The report emphasizes the importance of proper ostomy care to prevent complications and improve the quality of life for patients [3][4] Summary by Sections Patient Concerns and Quality of Life - 91% of ostomy patients worry about leakage, and 76% have experienced leakage [2] - 88% of patients have faced skin issues around the stoma, affecting their daily activities and social interactions [2][20] - Nearly 40% of patients report waking up at night due to ostomy-related issues [2] Care Practices and Product Selection - Healthcare professionals indicate that ostomy patients do not consistently meet the recommended daily change of ostomy bags, often changing them every 2-3 days [5] - Patients primarily choose Coloplast products due to their comfort and effectiveness in preventing leakage and skin irritation [6][10] - The report suggests that proper product selection based on stoma height and body shape is crucial for effective ostomy care [6][27] Market Insights - Approximately 48.26% of ostomy patients prefer Coloplast brand products, highlighting its market presence [8] - Patients often switch brands due to leakage or skin irritation, with 34.75% citing previous product issues as a reason for changing [13] - The convenience of purchasing ostomy products through platforms like JD.com is a significant factor for patients, with fast logistics and reliable service being key motivators [15] Recommendations for Care - The report outlines best practices for preventing leakage, including maintaining skin cleanliness, using appropriate products, and ensuring proper fitting of ostomy bags [28][30] - It emphasizes the need for regular assessment and adjustment of ostomy products to accommodate changes in body shape and stoma condition [26][27]
京东-20240815
京东· 2024-08-16 13:09
Hello, and thank you for standing by for JD.com's second quarter and interim 2024 earnings conference call. At this time, all participants are in listen-only mode. After management's prepared remarks, there will be a question and answer session. Today's conference is being recorded. If you have any objections, you may disconnect at this time. I would now like to turn the meeting over to your host for today's conference, Sean Zhang, Director of Investor Relations. Please go ahead. Thank you. Good day, everyo ...
2024叶黄素护眼选购白皮书—EYE护双眼,素速开始
京东· 2024-07-26 00:50
○ 京东买药 药 2024京东买药叶黄素护眼 选购自皮书 EYE护双眼 泰速开始 KEEP YOUR EYES BRIGHT l ill CONTENTS 引 富 健康中国 眼健康先行 第一章 中国居民用眼现状与挑战 ● 我国眼健康现状深度剖析:挑战与防治 ● 不良生活方式对眼健康的影响 ● 日常生活中的眼健康守护策略 ● 膳食营养呵护眼健康 第二章 眼健康与营养元素 ● 护眼关键营养素的作用 ● 叶黄素的护眼机制及其卓越功效 ● 叶黄素的摄取途径与主要来源 第三章 叶黄素护眼产品的消费洞察 ● 叶黄素品类在电商平台的销售趋势 ● 特定年龄群体需求精细化分析 ● 叶黄素的产品选购方向:品质、成分与剂量 ● 针对不同年龄段消费者的选择建议 后 记 引 富 健康中国 眼健康先行 〓 引言 │ 健康中国 眼健康先行 健康中国战略深入实施 ● 眼健康是健康中国策略中的重要组成部分,涉及全年龄段人群全生命期。然而隨着大众对电子产品的依赖不断 加深,国民眼部问题与疾病日益凸显,对人民群众的身心健康和生活质量构成了严峻挑战。 ● 为了更好地应对挑战,推动眼健康事业的高质量发展,提高国民眼健康水平,国家卫健委制定了《 "十四 ...
2024京东消息类产品应用白皮书Ⅱ:营销短信 智能增长
京东· 2024-07-18 06:05
Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The report emphasizes the importance of utilizing big data to optimize communication with users in the context of SMS marketing, aiming to gain a competitive advantage in the current market environment [3][4] - It highlights the collaboration between JD and several technology companies to create a white paper on SMS marketing applications, focusing on member operations and the integration of AI and smart technologies [3][4] - The report outlines a structured approach to SMS marketing, including performance review, strategy analysis, and experience accumulation to enhance operational efficiency [4][17][19] Summary by Sections SMS Marketing Review Guidance - A systematic review process is essential for continuous growth, involving the assessment of performance, marketing strategies, and operational experiences [4] Performance Review - The first step in performance evaluation involves analyzing key metrics such as user engagement (UV), conversion rates, and return on investment (ROI) [5][6] - Specific metrics to focus on include store visit rates, purchase conversion rates, and customer acquisition costs [5][6] Strategy Analysis - The report suggests categorizing target audiences and analyzing their performance based on different marketing phases, such as pre-sale and peak periods [17][18] Experience Accumulation - The ultimate goal of the review process is to develop a tailored operational strategy that informs future actions, focusing on key performance indicators [19][20] Intelligent SMS Applications - The report discusses the evolution of traditional SMS into intelligent messaging through 5G technology, enhancing user engagement with rich media content [25][26] - It outlines the advantages of intelligent SMS, including improved marketing interaction capabilities and user experience [26] DataLab and AI Applications - DataLab is introduced as a tool for optimizing SMS marketing through data-driven insights and personalized audience targeting [37][39] - The report emphasizes the effectiveness of AI in identifying high-conversion audiences and enhancing marketing strategies [45]