Investment Rating - The report does not explicitly provide an investment rating for the industry sectors analyzed Core Insights - The SEO landscape has undergone significant changes, particularly following the September 2023 Helpful Content Update, which has led to traffic declines for many large sites [4][5] - Each industry has distinct SEO benchmarks, making it essential for businesses to understand their specific context to set realistic goals [5][6] - The report emphasizes the importance of adapting SEO strategies to the evolving landscape, particularly with the rise of AI-driven search features [7][26] Ecommerce Overview - US ecommerce sales are projected to grow through 2029, presenting opportunities for SEO optimization [13] - Monthly visits for the top 1% of ecommerce sites total 5.32 billion, capturing 88% of traffic share [15] - Giants in ecommerce receive approximately 900 times more traffic than emerging players, indicating a 'winner takes all' environment [24] - A notable success story is the Chinese brand Temu, which increased its organic traffic by 39% in 2024 [25] Fashion & Apparel Overview - The industry faced a 4% decline in traffic year-over-year due to economic challenges [30] - Monthly visits for the top 1% of fashion sites total 1.2 billion, capturing 50% of traffic share [32] - Branded and direct searches account for 79% of traffic, highlighting the importance of brand recognition [43] Jewelry & Luxury Products Overview - The market experienced a 6.6% decline in demand as consumers shifted towards cost-efficient alternatives [49] - Monthly visits for the top 1% of jewelry sites total 96.4 million, capturing 48% of traffic share [51] - The industry sees a high percentage of zero-click searches at 68.3%, indicating competitive search traffic [60] Pets & Animals Overview - Pet spending in the US reached $186 billion, with a 13.6% growth in demand in 2024 [63] - Monthly visits for the top 1% of pet sites total 242 million, capturing 45% of traffic share [65] - The industry has a strong loyalty rate, with 20% of users relying exclusively on a single site [76] News & Media Overview - The industry saw an 11% growth in search demand leading up to the 2024 US election [79] - Monthly visits for the top 1% of news sites total 6.7 billion, capturing 72% of traffic share [81] - Emerging players generally have better engagement metrics compared to giants and challengers [91] Finance Overview - Search demand in the finance industry grew by 15% year-over-year, driven by consumer focus on personal finance management [97] - Monthly visits for the top 1% of finance sites total 2.76 billion, capturing 49% of traffic share [99] - The industry has a medium organic difficulty, with significant engagement metrics [110] Travel & Accommodation Overview - The industry has seen stagnant traffic, with a need for brands to build user trust [116] - Monthly visits for the top 1% of travel sites total 1.27 billion, capturing 57% of traffic share [118] - The industry emphasizes the importance of targeting high-intent queries related to bookings [131] Business Services Overview - The industry is diverse, with brands focusing on cost efficiency amid a tough economic landscape [132] - Monthly visits for the top 1% of business service sites total 683.5 million, capturing 63% of traffic share [134] - Emerging players outperform giants in engagement metrics, indicating opportunities for challengers [144] Online Marketing Overview - The industry is highly competitive, with significant loyalty rates among users [147] - Monthly visits for the top 1% of online marketing sites total 191.6 million, capturing 76% of traffic share [149] - The report notes a shift towards quality traffic over quantity in 2025 [161] Real Estate Overview - Demand in the real estate market has surged by 34% since the Federal Reserve cut interest rates [164] - Monthly visits for the top 1% of real estate sites total 1 billion, capturing 76% of traffic share [166] - The industry presents opportunities for targeting local and federal initiatives [178]

Industry Overview * **Hardware Growth Acceleration**: The report forecasts hardware growth to accelerate in 2025, with a focus on enterprise vs. consumer end markets. However, the current valuation at 19 P/E for 4-7% rev/EPS growth in 2025 suggests that acceleration is already priced in. * **CIO Survey**: The 3Q24 CIO survey indicates that CIOs expect spending on PCs, servers, and storage to accelerate in 2025. This aligns with the overall optimistic outlook for hardware spending growth. * **Tech Hardware Valuation**: Tech hardware stocks are currently trading at an all-time high P/E of 19x, which is 4-6x turns above valuations at similar points in past cycles. This suggests that the market has already priced in a growth re-acceleration in 2025. * **Hardware Spending Expectations**: The report forecasts average enterprise hardware revenue growth of 3% Y/Y in 2025, with the strongest growth in AI servers and PCs. Average consumer hardware revenue growth is expected to be 3% Y/Y, ~175bps below consensus. * **Macroeconomic Factors**: The report identifies macroeconomic factors such as interest rates, inflation, and employment as headwinds to hardware spending. However, it also notes that clarity on the presidential election and a favorable interest rate environment could alleviate some of these concerns. * **Tail Risks**: The report identifies tariffs and cuts to government spending as potential tail risks to hardware spending in 2025. However, it believes that the impact of these risks is less significant than perceived. Key Companies and Their Outlooks * **Apple (AAPL)**: The report maintains an Overweight rating on Apple, considering it the Top Pick in the US IT hardware coverage universe. The company is expected to benefit from a multi-year iPhone refresh cycle and consistent double-digit Services growth. * **Dell Technologies (DELL)**: Dell remains one of the core IT hardware Overweights, well-positioned to benefit from accelerating AI server orders and a cyclical recovery in core servers, storage, and PCs. * **Seagate Technology (STX)**: Seagate is considered an Overweight due to its strong position in the HDD market and potential for revenue and gross margin expansion. * **Kornit Digital (KRNT)**: Kornit is the top small cap Overweight, leading in the digital textile printing market with strong growth and margin trajectory. * **Garmin (GRMN)**: Garmin is Underweight due to concerns about sustainability of its growth rates and negative risk-reward profile. * **Sonos (SONO)**: Sonos is Underweight until clearer evidence that the negative consumer reaction to the mid-2024 app update has passed. * **Xerox Corp (XRX)**: Xerox is Underweight due to challenges in its core business and uncertain macro environment. * **CDW Corporation (CDW)**: CDW is Equal-weight, potentially undervalued as a way to play a more robust cyclical recovery in 2025. * **Ingram Micro (INGM)**: INGM is Equal-weight, with potential for upside as a beneficiary of a more robust cyclical recovery in 2025. * **Logitech (LOGI)**: LOGI is Underweight due to concerns about execution and valuation. Conclusion The report provides a comprehensive overview of the IT hardware industry, highlighting key trends, risks, and opportunities. While the industry is expected to grow in 2025, valuation concerns and macroeconomic uncertainties remain. The report offers valuable insights for investors looking to navigate the complex landscape of the IT hardware industry.

| --- | --- | --- | --- | --- | |-----------------------|-------|-------|-------|-------| | | | | | | | | | | | | | | | | | | | 2024 年至 2025 年 营 | | | | | | 销对标报告 | | | | | 食品和饮料 2024 年至 2025 年营销对标报告 | 2 | --- | --- | --- | --- | |-----------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|----------------------------------------------------------------------------------- ...

經造市场 2024 🙂 similarweb 2024 年电子商务现状 数字化趋势与制胜策略 目录 | --- | |------------------| | 全球情况摘要 | | 01 美妆与化妆品 | 02 交易平台 03_消费类电子产品_ 04. 时尚与服饰 30-3305 奢侈品与珠宝 . 前景预测34–38 t》similarweb Shaping The Market 2024 | 2 执行情受 米歇农期 (Michelle Lang) 高级洞见分析师 在全球经济格局持续资安的背景下，消费者购买行为呈现出动态调整的趋势。经过一段低迷期之后, 电子商务市场 小幅回升, 实现了 1.4% 的小幅同比增长。这一总体增长趋势由不同商品类别的表现差异所推动，而每种类别甚受 到了消费者特定行为变化与全球经济状况的不同程度影响。 尽管消费者在支出上维续保持审慎，但凭借时尚产品的持久吸引力及消费者对个人护理的重视, 这两个行业仍然注 入了增长动力。这两个板块都深受社交媒体和文化趋势的影响，也为注重预算的消费者提供了经济承受范围之内的 355. 客侈品与珠宝枫执仍然是增长最快的行业。在一些国家, 高通货膨胀率创造 ...