UBS Investment Research Hong Kong Property Sector Five key investment themes in 2025 Mark Leung Analyst, mark.leung@ubs.com +852 2971 8636 John Lam Analyst, john-za.lam@ubs.com +852 2971 6358 Vera Gong Associate Analyst, vera.gong@ubs.com +852 2971 8950 Jan 2025 This document has been prepared by UBS Securities Asia Ltd. UBS does and seeks to do business with companies covered in its research reports. As a result, investors should be aware that the firm may have a conflict of interest that could affect the ...

29 November 2024 | 8:44PM GMT Global Rates Trader Fiscal Risks Not All One Way Narrative volatility around the US fiscal outlook has been notable over the last month. We are skeptical that the US deficit trajectory offers a reason to be bullish the long-end at this stage, instead viewing the fiscal picture as a factor that supports longer term yields remaining somewhat sticky under our baseline. In the near-term, labor news and the justification for Fed cuts should be more consequential to the market tone. ...

Asia Pacific Equity Research 19 November 2024 J P M O R G A N Tongcheng Travel Holdings Ltd First Take: 3Q24 – Yet another solid quarter Overweight 0780.HK, 780 HK Price (19 Nov 24):HK$17.70 Price Target (Jun-25):HK$19.00 | --- | --- | |----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|------------------------------------ ...

Co Firework SEVENS DTC品牌增长自皮书 0 0 0 0 0 重塑用户体验, 独立站视频营销 开启全球增长新战略 0 0 0 0 0 0 0 0 0 0 O O O O O 0 0 O O O C O C O O O O O O O I 序言 在全新的数字化时代背景下，海外视频营销正在经历一场深远的变革，它不仅引领着购物体验的创新，也 推动着品牌向全球扩张。视频营销作为激发用户兴趣的强大催化剂，已成为品牌塑造形象和传达价值的关 键工具。 尽管73%的用户倾向于通过社交媒体平台寻找产品和服务，但视频广告在推动海外用户做出购买决策方面 的效果并不显著。这种现象背后的原因主要在于社交媒体的后链路转化效率低下，以及线上购物体验的不 完善。相比之下，线下实体店能够提供更加难忘、个性化且情感丰富的购物体验，其转化率远高于线上，平 均高出7.2倍。我们意识到，要想有效提升品牌在线上市场的销售业绩，关键在于实现视频内容营销、用户 体验和线上购物的无缝整合。这种整合能够为消费者提供一个连贯且吸引人的购物体验，从而激发他们 的购买欲望。 在这一背景下，SEVENS与Firework合作，共同发布了《DTC品牌增 ...