Investment Rating - The report does not explicitly provide an investment rating for the industry. Core Insights - The scientific communication system is focusing on enhancing brand influence in the medical sector through multi-dimensional and omni-channel brand empowerment [2][5]. - The professional end has organized multiple conferences and events to strengthen connections with healthcare professionals, reaching over 1,000 doctors and industry experts [2][3]. - The consumer end is restructuring marketing strategies around the reconstituted mussel glycoprotein, aiming to improve consumer understanding of product ingredients and efficacy [8][11]. Summary by Sections Professional End - The professional end aims to solidify brand influence by combining high-level, academic, and industry-representative content with professional meetings [5]. - A total of 8 professional meetings were held, including significant events like the CSD and CDA conferences, reaching over 1900 doctors and experts [2][3]. - The 2024 plan includes a series of academic conferences and product launches, with a focus on physical sunscreen and new mussel products [6][7]. Consumer End - The consumer end is focused on enhancing the understanding of reconstituted mussel glycoprotein among consumers, with 97% of consumers aware of at least one chemical ingredient in skincare products [8][11]. - The marketing strategy includes multi-platform social marketing to facilitate consumer decision-making, with 49.5% of consumers searching for professional scientific content [9][10]. - The report emphasizes the importance of breaking down complex scientific information into accessible content for consumers, enhancing brand credibility and recognition [13][19]. Marketing and Communication Strategies - The report outlines a comprehensive marketing strategy that includes collaboration with experts and influencers to create engaging content that resonates with consumers [12][16]. - The establishment of a scientific expert group aims to enhance brand endorsement and facilitate consumer engagement through Q&A sessions on social media platforms [15][18]. - The focus is on creating a closed-loop marketing chain that effectively communicates the scientific basis of products to consumers, thereby strengthening the brand's professional image [12][20].