Summary of Conference Call on New Tobacco Products Company and Industry Overview - The conference call focused on the new product launch by British American Tobacco (BAT) in the heated tobacco market, specifically the Keynote series, which is positioned as a higher-end product compared to previous offerings like the Glow series [1][2][4]. Core Insights and Arguments - **Product Positioning**: The Keynote series is designed to be more premium, with enhanced features and a higher price point compared to earlier products. This shift aims to capture a more upscale market segment [2][4]. - **Technological Advancements**: The new product boasts improved technology, offering a richer flavor and shorter heating time. For instance, the usage time in standard mode has increased from 4 minutes and 30 seconds to 5 minutes and 10 seconds, while in accelerated mode, it has improved from 3 minutes to 3 minutes and 40 seconds. Charging time has also been reduced to 40 minutes for an 80% charge [3][4]. - **Market Growth**: The heated tobacco market is experiencing significant growth, with a market size of approximately $30 billion in 2023 and a year-on-year growth rate of 12%. Projections suggest a compound annual growth rate (CAGR) of 15.5% from 2023 to 2028 [5][6]. - **Competitive Landscape**: The iQOS product from Philip Morris International has seen a shipment volume of 1.253 billion units in 2023, reflecting a 15% year-on-year growth. In contrast, BAT's Glow series has experienced a slight decline in sales, indicating a need for the new Keynote series to revitalize BAT's market presence [5][7]. Additional Important Insights - **Market Penetration**: The heated tobacco products are gradually penetrating various markets, with a market share of 9.5% to 10.8% in the EU and Japan as of Q3 2023 [6]. - **Sales Impact**: The introduction of the Keynote series is expected to address previous shortcomings in BAT's product lineup and potentially enhance its market share in the heated tobacco segment [8]. - **Supplier Dynamics**: Sumo International, a key supplier for BAT, is anticipated to benefit from the new product launch due to its established relationship and technological capabilities in the heated tobacco sector [9][10]. - **Future Growth Potential**: Sumo's business model, which includes disposable and heated tobacco products, is showing signs of recovery, with expectations of a growth rate exceeding 30% for the year. This growth is attributed to favorable regulatory conditions in certain markets [12][14]. Conclusion - The conference highlighted the strategic shift by BAT towards higher-end heated tobacco products, the technological advancements in the new Keynote series, and the overall growth potential in the heated tobacco market. The collaboration with suppliers like Sumo is also crucial for future success in this evolving industry landscape [10][15].

GLOBAL STATUS OF CCS 2024 COLLABORATING FOR A NET-ZERO FUTURE GLOBAL CCS INSTITUTE Contents | --- | --- | --- | --- | --- | --- | --- | |-------|-------------------------------------------------------------------------------------------------------------------------------------------|-------|----------|-------|-------|-------| | | | | | | | | | | 1.0 From the CEO 05 | | | | | | | | | | | | | | | | 2.0 Global Collaboration for CCS 07 | | | | | | | | | | | | | | | | 3.0 Global Facilities and Trends 11 | | | | ...