IAS EXPANDS BRAND SAFETY AND SUITABILITY MEASUREMENT FOR YOUTUBE TO INCLUDE PERFORMANCE MAX AND DEMAND GEN CAMPAIGNS

Global Advertisers Can Now Access IAS Brand Safety and Suitability for Performance Max and Demand Gen as part of Total Media Quality for YouTube "IAS is committed to providing advertisers valuable third-party assurance that their campaigns are running adjacent to brand safe and suitable content, and we're excited to provide further safeguards for their campaigns across YouTube," said Lisa Utzschneider, CEO of IAS. "Our best-in-class measurement solutions coupled with Performance Max and Demand Gen will prov ...