CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (date of earliest event reported): January 2, 2025 INTEGRAL AD SCIENCE HOLDING CORP. (Exact name of registrant as specified in its charter) UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K Delaware 001-40557 83-0731995 (State or other jurisdiction of incorporation) (Commission File Number) (IRS Employer Identification No.) 12 E 49th Street, 20th Floor New York, NY 10017 (Addre ...

Jill Putman Appointed Interim CFOReiterates Fourth Quarter and Full Year 2024 OutlookNEW YORK, Jan. 3, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the departure of Tania Secor as Chief Financial Officer (CFO) and the appointment of Jill Putman as Interim CFO, effective immediately. Ms. Secor departed IAS to pursue new opportunities. IAS has commenced a search for a new permanent CFO.In addition, IAS is reiterating its ...

Company Overview - Horizon Media Holdings is the parent company of Horizon Media, the largest independent media agency globally and the largest in the US [6] - The company operates multiple affiliate agencies including Horizon Next (full-service marketing), Night Market (commerce), One Horizon (full-service advertising), HS&E (sports and experiential), Blue Hour Studios (social agency), First Tube (moments marketing), 305 (multicultural), and Green Thread (B2B marketing) [2][6] - Horizon Media Holdings focuses on enterprise-level innovation, collaboration across its portfolio, and exploring new growth opportunities and technology solutions to help clients navigate marketing challenges [6] Leadership and Strategy - Bob Lord has been appointed as President of Horizon Media Holdings, a newly created role reporting directly to CEO Bill Koenigsberg [1] - Lord brings over three decades of experience at the intersection of marketing, media, and technology, with a strong track record in digital transformation and innovation [1][3] - As President, Lord will oversee the development and alignment of the company's diversified businesses, integrating advanced technologies, data accessibility, and innovative solutions to maintain Horizon's leadership in the evolving marketing landscape [2] - Lord will also lead the company's international strategy [2] Leadership Background - Bob Lord has a distinguished career in enterprise transformation and innovation, including roles as IBM's first Chief Digital Officer, President of AOL, and Global CEO of Razorfish [3] - At IBM, Lord infused AI across applications, revolutionized go-to-market strategies, and led the sale of The Weather Company to a private equity partner [3] - As President of AOL, Lord developed an industry-leading programmatic media platform, transforming the digital advertising landscape [3] - Lord currently serves on the boards of Integral Ad Science (NASDAQ: IAS) and Finance of America (NYSE: FOA), as well as private companies Delve and Certified Collectibles Group (CCG) [4] Vision and Future Direction - Lord aims to modernize technology tool sets with AI and increase transparency into consumer data to maximize ROAS and deliver greater value for brands and customers [4] - Horizon Media Holdings plans to utilize Large Language Models (LLMs) and cutting-edge data tools to create an integrated open marketing platform and ecosystem for clients and partners [5] - The company seeks to explore new opportunities and develop bold solutions driven by real-time data insights [5] Industry Recognition - Bob Lord has been named one of CRN's 50 "Most Influential" Channel Chiefs and one of Adweek's Top 50 Media, Marketing, and Tech Executives [5] - Lord co-authored the book "CONVERGE: Transforming Business at the Intersection of Marketing and Technology" [5]

Shares of Integral Ad Science (NASDAQ: IAS ) are down since the company reported Q3 results, which were well below management's guidance. While shares are trading around the same levels as when IAn individual investor primarily focused on undercovered companies, with more than 50 companies on my watchlist. My areas include technology, software, electronics and the energy transition. I have been investing my personal capital for over 7 years in a broad range of companies globally. Through my years of analyzi ...

Partnerships Deliver Innovation to Support Carbon Measurement, Transparency, and ReductionNEW YORK, Dec. 20, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced partnerships with two leading sustainability solutions providers. IAS is now furthering its commitment to measure, report, and manage its carbon footprint across operations by partnering with Alpine Project, a provider of sustainability solutions for the advertising ec ...

Advertisers to Benefit from New Safeguards Including Viewability and Invalid Traffic Measurement with IAS's Total Media Quality for KwaiNEW YORK, Dec. 19, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced exclusive first-to-market content-level Brand Safety and Suitability measurement for advertisers on Kwai for Business, the commercial platform of Kwai - one of the most popular social media video apps in Brazil. In addition ...

New Pre-bid Product Allows Advertisers to Optimize Campaigns to Deliver High Attention Scores That Maximize Campaign Performance and ScaleIAS Will Now Also Offer New Social Attention Reporting in Partnership with Lumen Research to Give Advertisers Holistic Reporting Across Social Platforms and Open Web via IAS NEW YORK, Dec. 17, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the release of its new Quality Attention™ Optim ...

Certification Demonstrates IAS's Commitment to the Highest Standards of Governance and Responsible Business PracticesNEW YORK, Dec. 16, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the company has received an accredited ISO/IEC 42001 certification, making it the first measurement provider to receive ISO certification for its use of AI, and one of the first companies certified in the world. IAS and ISO logo lockup. I ...

NEW YORK, Dec. 3, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced plans to expand into China to enable global advertisers with invalid traffic (IVT), fraud, and brand safety and suitability measurement, aligned to international and local standards. With the incorporation of a subsidiary in China, IAS will also offer local support to Chinese advertisers looking to grow their reach beyond China's borders. This expansion will ...

Integral Ad Science (IAS) closed the last trading session at $10.77, gaining 0.3% over the past four weeks, but there could be plenty of upside left in the stock if short-term price targets set by Wall Street analysts are any guide. The mean price target of $15 indicates a 39.3% upside potential.The mean estimate comprises 14 short-term price targets with a standard deviation of $1.84. While the lowest estimate of $12 indicates an 11.4% increase from the current price level, the most optimistic analyst expe ...