TRULY® HARD SELTZER HEATS UP U.S. SOCCER PARTNERSHIP IN TIME FOR SUMMER KICK-OFF

Core Insights - Truly Hard Seltzer has launched "Shower Truly," the Official Shower Beverage of U.S. Soccer, aiming to enhance the fan experience during soccer events [1][4] - The brand is leveraging partnerships with U.S. Men's National Soccer Team stars Weston McKennie and Tyler Adams to promote its products and engage fans [4][7] - A new mascot named "Slicey" has been introduced to celebrate the return of the Truly Orange Slices flavor, enhancing game day celebrations [6][13] Product Launch and Promotions - "Shower Truly" is being marketed as a refreshing beverage for fans, with promotional events planned during international friendlies and American Outlaws Game Day pre-match parties [2][4] - The Truly Orange Slices flavor is making a comeback, supported by a digital campaign featuring the new mascot and a catchy soccer chant [6][12] - Limited-edition "Trufah," a combination of a slim can cooler and loofah, has been created to enhance the shower experience for fans [11] Marketing Strategy - The marketing initiatives are designed to resonate with soccer fans by celebrating the sport's culture and creating relatable content [7] - Truly aims to position itself as the ultimate game day beverage, encouraging fans to enjoy their drinks in a light-hearted manner [7][14] - The brand's focus on innovation and consumer preferences is evident in its diverse product offerings, including various flavor packs and seasonal releases [8][14]