Imax Expands Partnership With Wanda Film In China To Upgrade, Add Theaters

Core Insights - Imax and Wanda Film have announced a significant expansion of their strategic partnership in China, focusing on technology and content enhancement [1][2] - The agreement includes upgrading 61 top-performing Wanda locations to Imax with Laser technology and renewing up to 37 existing Imax locations over five years, with the potential for 25 new locations in the next three years [1][3] - Imax aims to enhance the cinematic experience by collaborating with Wanda Pictures on various content types, including documentaries, music, gaming, and sports [1][2] Company Developments - Wanda Film is committed to improving moviegoers' experiences by adopting premium projection technology, reinforcing its position as a leader in the Chinese film exhibition market [2] - Imax's CEO highlighted the importance of this partnership in solidifying Imax's dominance in China's largest exhibition circuit, especially with a strong lineup of films expected in the coming years [2] - The partnership is expected to open new collaboration opportunities between Wanda Film and Imax, particularly in blockbuster films and various entertainment events [2][3] Market Outlook - Imax is preparing for a robust summer film slate in 2024, featuring both Chinese and Hollywood films, with a strong content pipeline anticipated for 2025 and 2026 [2] - The 2025 global film slate will include a record 14 films shot for Imax, including a major Chinese release during the Chinese New Year holiday [3] - Wanda Film operates 381 Imax locations globally, making it Imax's largest exhibition partner [3]