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IMAX, Wanda Film Fortify Chinese Market Supremacy With New Deal
IMAXIMAX(IMAX) ZACKS·2024-06-19 15:25

IMAX Corporation (IMAX) and China's biggest exhibitor, Wanda Film, have struck a far-reaching agreement that cements their longstanding strategic partnership and fortifies IMAX's dominance in the crucial Chinese cinema market.The multi-pronged deal spans technology upgrades, new theater buildouts, extended venue renewals and potential content collaborations across films, documentaries, music, gaming and sports. At its core, the agreement ensures Wanda will maintain the largest IMAX footprint in China.Under ...