Starbucks (SBUX) Ties-up Marriott Bonvoy, Boost Loyalty Offerings

Starbucks Corporation (SBUX) recently announced a strategic agreement with Marriott International's (MAR) Marriott Bonvoy to offer reciprocal earning and redemption benefits to Starbucks Rewards and Marriott Bonvoy loyalty program members.The alliance will facilitate customers to earn and redeem rewards for coffee purchases and hotel stays. The partnership enhances customer engagement by offering Double Stars at Starbucks locations during Marriott Bonvoy stays and additional rewards during designated promot ...