Group 1 - Starbucks plans to open 650 new stores in the current year [1] - There are 16,000 existing Starbucks locations in the U.S. [1]

Core Insights - Starbucks is set to launch an updated loyalty rewards program featuring a three-tiered structure: "Green," "Gold," and "Reserve," each offering exclusive benefits starting March 10, 2026 [2][3] Group 1: Program Structure and Benefits - The new rewards program is designed to provide faster Star-earning and enhanced rewards, ensuring that increased customer engagement translates into greater value [3] - Members will continue to earn Stars on purchases, redeemable for rewards such as free beverages, food, and merchandise [4] - The previous two-tiered system was phased out in 2019, and the new tiers aim to better reward the most loyal customers, who visit up to 200 times a year [5] Group 2: Financial Impact and Growth - Transactions linked to the rewards program accounted for 60% of Starbucks' revenue last year, highlighting its significance to the company's financial performance [4] - The company reported a 4% increase in comparable sales worldwide, with growth in both rewards and non-rewards transactions for the first time in nearly four years [5] Group 3: Technology and Innovation - Starbucks is leveraging technology in its turnaround strategy, including the introduction of an AI-powered virtual assistant called Green Dot Assist to enhance customer service [6]

Management outlined a detailed turnaround plan at investor day, but shares suggest Wall Street is still waiting for sustained execution. ...

Core Viewpoint - Starbucks aims to return to pre-pandemic margins, targeting net revenues growth of 5% or more and annual earnings per share of $3.35 to $4 by fiscal year 2028 [1] Financial Performance and Targets - The company reported US sales growth for the first time in two years, indicating progress in its turnaround strategy [2] - Starbucks' operating margin was 15.4% in 2019 but fell to 7.9% in 2025 due to pandemic impacts and investments in labor [5] - The target operating margin for fiscal year 2028 is set between 13.5% and 15% [5] Store Expansion Plans - Starbucks plans to add over 2,000 net new stores internationally by 2028, compared to 400 net new stores in the US [7][8] - The international operating margin is expected to exceed 20% by 2028 [6] Strategic Initiatives - A revamp of the rewards program will introduce a tiered structure, potentially adding $150 million in annual revenue if loyalty members increase purchases [9] - The company aims to improve its supply chain, including AI initiatives, with a goal of having 90% of company-owned coffeehouses resupplied daily by the end of 2026 [9][10] - Progress has been made in reducing product shortages, although specific numbers were not provided [10][11]

Starbucks Corp (NASDAQ:SBUX) stock rose Thursday following the coffee giant’s announcement of a reimagined loyalty program and mixed fiscal first-quarter earnings results reported on Wednesday. The stock has reversed earlier gains and is now trading lower.Rewards ProgramStarbucks unveiled a new three-tiered loyalty structure for its 35.5 million active U.S. members, set to launch Mar. 10. The updated Starbucks Rewards program introduces Green, Gold, and Reserve membership levels, each offering escalating be ...

"Management's Discussion and Analysis of Financial Condition and Results of Operations†sections of the company's most recently filed periodic reports on Form 10-K and Form 10-Q and in other filings with the SEC, as well as, among others:- our ability to adequately protect our intellectual property or adequately ensure that we are not infringing the intellectual property of others.- potential negative effects of, and our ability to respond to, a material failure, inadequacy, or interruption of our informatio ...

Starbucks showing a lot of momentum in its US business in the most recent quarter and the company hosting its investor day right here in New York City. Joining me now is Starbucks global chief brand officer Trese Lieberman. Trese, great to see you.Thanks for being here. >> Great to see you, Kate. >> Uh, so talk to me about taking over marketing at this iconic brand.When you stepped into your new role here, what needed to be changed and why. >> One of the first things that we did was put together marketing, ...

格隆汇1月29日｜星巴克CEO尼科尔(Brian Niccol)表示，公司在部分目标上已取得进展，包括将每杯饮 品制作时间控制于四分钟内，并形容业务复苏只是开始。他指出，菜单创新如高蛋白冷泡泡沫，有助吸 引忠实及非频密顾客，未来亦将推出更多新品，同时优化会员奖赏计划及数码体验。公司正致力改善门 店体验及人手配置，管理层预期相关投资将于中长期推动利润率回升。 ...

加利福尼亚州一家星巴 克门店内，顾客正在取外卖订单。 星巴克凭借咖啡在早间时段占据优势，如今该品牌希望通过另一种含咖啡因饮品，吸引消费者在当天晚 些时候再次到店。 未来几周，星巴克美国门店将推出全新午后菜单，包含多款全新小食，以及与核心咖啡品类不同的各类 饮品，涵盖茶饮、升级款能量饮料和抹茶饮品。 星巴克全球首席品牌官特雷西・利伯曼在接受美国有线电视新闻网采访时表示："早间的消费行为往往 极具规律性，而午后的消费则更具随意性。人们会根据当天的状态，或是天气情况，想要喝上一杯不一 样的饮品。" 她称，这为星巴克创造了新的商机。 近年来，星巴克的部分竞争优势正被荷兰兄弟、黑石咖啡等新兴咖啡品牌赶超。餐饮行业研究机构泰克 诺米克的消费者研究高级总监罗伯特・伯恩表示，午后向来是星巴克的经营淡季，这一时段存在较大的 增长潜力。 他在接受采访时说："对许多消费者而言，午后抽空去心仪的饮品店小坐片刻，是一次短暂的休憩，能 让大脑放松、情绪舒缓，我认为这一领域蕴藏着巨大的商机。" 丰富午后饮品及食品选择，是星巴克首席执行官布莱恩・尼科尔复兴计划中的核心举措。尽管初期推进 缓慢，但他主导的菜单调整及其他优化措施已初见成效：这家 ...

Core Insights - Starbucks Corporation reported consolidated net revenues of $9.9 billion for Q1 FY26, a 6% increase from $9.39 billion in the same period last year [1] - The company experienced a decline in operating income in North America, falling to $867 million from $1.2 billion in Q1 FY25 [1] - The operating margin in North America decreased to 11.9%, down from 16.7% a year earlier, attributed to labor investments and inflationary pressures [2] North America Performance - Quarterly net revenues in North America rose 3% year on year to $7.3 billion [1] - Comparable store sales in North America increased by 4% [4] - The decline in operating income was linked to increased labor costs and inflation, particularly from tariffs and high coffee prices [2] International Performance - The International segment saw net revenues rise 10% year on year to $2.1 billion [2] - Operating income in the international segment increased to $282.7 million in Q1 FY26, compared to $237.1 million in Q1 FY25 [2] - Comparable store sales internationally grew by 5% [4] Channel Development - The channel development segment generated net revenues of $522.7 million, a 20% year-on-year increase from $436.3 million in the same period of FY25 [3] Future Outlook - Starbucks expects global and US comparable store sales growth of 3% or greater for FY26, with consolidated net revenues increasing at a similar pace [4] - The company added 128 net new stores in Q1 FY26, bringing the total store count to 41,118, with 52% being company-operated and 48% licensed [5] Management Commentary - CEO Brian Niccol stated that the Q1 results indicate the success of the "Back to Starbucks" strategy, highlighting increased customer engagement and sales momentum [3]