American Rebel Reports Financial Results for the Quarter Ended March 31, 2024

Core Viewpoint - American Rebel Holdings, Inc. reported its Q1 2024 financial results, highlighting a focus on launching its new product, American Rebel Beer, while managing operational improvements in its existing business [1][6]. Financial Performance - Revenue for Q1 2024 was $4.0 million, with a gross profit of $0.84 million [2]. - The company reported a net loss of $2.7 million, with an EBITDA of $(2.3) million and an adjusted EBITDA of $(1.1) million [9][10]. Business Highlights - The company successfully launched American Rebel Beer and plans to enter full-scale production in August 2024 [4]. - Distribution partnerships have been established in several states, including Ohio, Tennessee, Kansas, and Connecticut, with ongoing discussions with distributors in additional states [4]. - American Rebel Light Beer was featured at events and will be available in prominent locations, including the Kansas Price Chopper grocery store chain and bars in Nashville [5]. Strategic Initiatives - The CEO emphasized the importance of building a nationwide distribution network for American Rebel Beer to compete in the $110+ billion beer market [6]. - The company aims to stabilize its existing business while launching new products and implementing operational improvements to enhance efficiency and reduce expenses [6].