Fox (FOXA) and The Trade Desk Strengthen Ad Tech Partnership

Fox Corporation (FOXA) and global ad tech leader The Trade Desk (TTD) have announced an expanded partnership aimed at delivering cutting-edge advertising innovations and measurement capabilities to marketers. The deepened collaboration represents a significant industry development as the media and advertising ecosystems continue shifting toward data-driven and audience-based models.A central component is the integration of The Trade Desk's Unified ID 2.0 (UID2) identity solution and its OpenPath initiative ...